Motion Picture,TV & Video Production NAICS 512110

Mar 13, 2025 - Production Rebound Disappoints

• The TV and film industry’s 2024 recovery fell short of expectations, according to production tracking service ProdPro. Productions starting principal photography increased 18% year over year but remained behind the pre-strike levels of 2022 by 11%. Television production rebounded in 2024 from a low point one year earlier, with the number of productions increasing 24% year over year from 397 to 494. This figure falls short of the "Peak TV" period a few years earlier that regularly saw 600 to 650 series in the works. In 2022, for instance, 607 series were tabulated. Production of feature-length films returned to levels that rivaled two years earlier, with 679 productions tracked in 2024 compared with 600 in 2023 and 706 in 2022. "These results indicate that the feature film sector is stabilizing more effectively than television, benefitting from audience demand and a renewed focus on theatrical releases as a key revenue driver," the ProdPro report states.
• Local governments around the world are expanding movie and TV production tax credit programs to draw content makers, according to The Hollywood Reporter. Los Angeles still has the largest portion of the film and TV economy in the US but its lead is decreasing. The area posted a 27% share of employment in the sector in 2023, down from 35% from just the year before, according to an Otis College report. The report doesn’t account for production in the United Kingdom, Canada, and Australia, all of which have become filming hotspots at various points over the past decade thanks to tax incentive programs with looser restrictions and limitations than California’s, according to The Hollywood Reporter.

• The household video streaming penetration rate in the US is stagnating at 95% but the average number of paid services accessed per household continues increasing, according to market research firm Worldpanel. US households now subscribe to 3.9 paid services on average. There is a clear pattern of dramas and crime series rising in popularity, making it harder for streaming originals and films to compete for screen time, according to Worldpanel.
• • Motion picture, TV, and video production industry employment has recovered from a steep pandemic-related drop in 2020 but was slightly below pre-pandemic levels in early 2025 while average wages for nonsupervisory employees have decreased from pandemic-driven highs, according to the US Bureau of Labor Statistics. Motion picture, TV and video production industry sales are forecast to grow at a 3.19% compounded annual rate from 2024 to 2028, slower than the growth of the overall economy, according to Inforum and the Interindustry Economic Research Fund, Inc.