Motorcoach, Travel Trailer & Camper Manufacturers NAICS 336213, 336214

Jan 21, 2026 - Service Offsets Weak RV and Motorcoach Sales

• Lightspeed’s December 2025 data point to a challenging sales environment for the US motorcoach, camper, and travel trailer industry, partially offset by continued strength in parts and service, according to a report in RV Business. Compared with December 2024, dealer sales declined 3.2% nationally, driving an overall performance decrease of 1.7%, despite parts revenue rising 6.1% and service up 5.7%. Regional results were mixed: the Midwest posted a 0.5% overall gain as a 19.2% increase in parts offset nearly flat sales (-0.3%), while the West achieved 0.8% growth supported by a 23.8% surge in service despite sales falling 2.3%. In contrast, the Northeast declined 5.2% as sales dropped 8.7%, and the Northwest fell 7.6% across all categories. Entering 2026, fixed operations remain the primary stabilizer as unit sales pressure persists.
• US consumer confidence declined for a fifth straight month in December, signaling a softer demand outlook for motorcoach, tractor-trailer, and camper manufacturers. The Consumer Confidence Index from the Conference Board fell 3.8 points to 89.1, while the Expectations Index held at a recession-warning level of 70.7, remaining below 80 for 11 consecutive months. Consumers reported weaker views of business conditions and jobs, with only 18.7% rating conditions as “good” and 26.7% saying jobs were “plentiful.” Critically for the industry, buying plans for big-ticket items weakened: auto purchase intentions dipped again, new-vehicle expectations continued to slide, and consumers shifted toward used vehicles. Vacation intentions also declined, weighing on demand for campers and motorcoaches tied to leisure travel. Although the Federal Reserve cut rates for a third time in 2025, a higher share of consumers still expects rates to rise, reinforcing cautious capital and discretionary spending behavior into early 2026.

• According to a report in RV Pro, motorcoach and camper manufacturers are increasingly pressured to integrate reliable wi-fi as a core feature, reflecting the rise of digital nomads and remote workers. By 2030, jobs that can be performed from anywhere are expected to grow 25%, fueling demand for RVs that double as mobile offices. Yet connectivity remains a challenge: national parks and rural campgrounds often lack infrastructure, leaving RV owners reliant on congested public networks or costly hotspots. The rollout of 5G, offering speeds up to 10x faster than 4G and lower latency, is beginning to close these gaps, with coverage expanding into rural areas. Manufacturers and dealers are responding by offering portable 5G hotspots, signal boosters, and satellite internet options. For the industry, connectivity is now a differentiator: RVs equipped with seamless internet access are better positioned to capture growth in the mobile professional segment, while policymakers and providers are urged to invest in rural broadband.
• RV shipments were down 9.1% in November 2025 year over year, according to a report from the RV Industry Association (RVIA). The November 2025 shipments totaled 21,424 units shipped through the end of the month. The towables category fell 8.5% in November 2025 year over year, while motorhomes were down 13.5%. According to RVIA President and CEO Craig Kirby, RV shipments for 2025 continued to align with the latest forecast, which projects a 2.8% increase for the year. Year to date, total RV shipments were up 2.7% compared to the same period in 2024, reaching 318,901 units.