Motorcoach, Travel Trailer & Camper Manufacturers

Industry Profile Report

Dive Deep into the industry with a 25+ page industry report (pdf format) including the following chapters

Industry Overview Current Conditions, Industry Structure, How Firms Operate, Industry Trends, Credit Underwriting & Risks, and Industry Forecast.

Call Preparation Call Prep Questions, Industry Terms, and Weblinks.

Financial Insights Working Capital, Capital Financing, Business Valuation, and Financial Benchmarks.

Industry Profile Excerpts

Industry Overview

The 640 motorcoach, travel trailer, and camper manufacturers in the US produce motorized coaches and converted vans, campers that slide into truck beds, and towable campers, such as fifth wheels and pop-up campers. Firms may also modify cargo trailers such as toy haulers and horse trailers to include living space.

Dependence on Economic Health

The health of the economy and job markets affect consumer demand for new motorhomes, travel trailers and campers.

Reliance on Automobile Manufacturers

Motorcoach and travel trailer manufacturers rely on motor vehicle manufacturers, such as Ford and GM, for chassis, engines, and drivetrain assemblies, as well as vans for conversion.

Industry size & Structure

A typical motorcoach manufacturing firm operates out of a single location, employs 288 workers, and generates about $156 million annually. A typical travel trailer and camper manufacturing firm operates out of a single location, employs 104 workers, and generates $45 million annually.

    • The motorcoach, travel trailer and camper manufacturing industry consists of about 640 companies that employ about 75,000 workers and generate about $31 billion annually.
    • The industry is highly concentrated with the four largest firms accounting for over 66% of industry revenue.
    • Large companies include Thor (Keystone, Heartland, Starcraft, Airstream), Gulfstream (Ameri-Lite, Vista Cruiser, Innsbruck, Conquest), Forest River (Rockwood, Flagstaff, Salem, Wildwood), Winnebago, and Dutchmen (Coleman, Atlas, Rubicon).
                              Industry Forecast
                              Motorcoach, Travel Trailer & Camper Manufacturers Industry Growth
                              Source: Vertical IQ and Inforum

                              Recent Developments

                              May 15, 2024 - Producer Prices Mostly Flat
                              • According to the Bureau of Labor Statistics (BLS), producer prices for motorhomes built on a purchased chassis rose by 0.8% in March 2024 compared to a year ago. Wages by motor vehicle body and trailer manufacturers grew 5.5% to $24.67 in March 2024 compared to a year ago. In a competitive labor market, wages for the industry have increased over 20% from 2019 to 2024, per the BLS.
                              • Consumer confidence levels fell in April 2024 from March 2024, marking a third consecutive month of weakness, according to data from The Conference Board. The Conference Board’s consumer confidence index was 97 in April 2024 from 103.1 in March 2024. According to Dana Peterson, Chief Economist at The Conference Board, “Confidence retreated further in April, reaching its lowest level since July 2022 as consumers became less positive about the current labor market situation, and more concerned about future business conditions, job availability, and income.” Peterson added that confidence declined among consumers of all age groups and for all income groups except those in the $25,000 to $49,999 range. Plans for vacations, home purchases, and large appliances decreased on a six-month basis.
                              • RV shipments rose 9% in Q1 2024 compared to the same period in the previous year, according to a report from the RV Industry Association (RVIA) in RV PRO. The Q1 shipments increased to 85,941 units shipped through March, leading to “cautious optimism” for the year, per RVIA President and CEO Craig Kirby. The uptick is a positive sign for the industry, which has faced challenges due to falling consumer demand and rising interest rates. For the month of March, total RV shipments were up 1.2% compared to a year ago. The towables category saw the highest growth in March 2024 year over year, with an almost 6% increase. However, motorhomes saw a decline of nearly 28% in March 2024 compared to March 2023.
                              • US manufacturing activity contracted in April 2024 after a brief expansion in March, according to the Institute for Supply Management’s Manufacturing ISM Report on Business. The Manufacturing PMI registered 49.2% in April, down 1.1 percentage points from the 50.3% recorded in March. A reading above 50% indicates manufacturing expansion. Prior to March’s expansion, US manufacturing activity had fallen below the baseline for growth for 16 consecutive months. April’s New Orders Index was in the contraction zone at 49.1%. The April Production Index was 51.3%, a decrease from March’s 54.6%. Nine manufacturing industries tracked by the ISM reported growth in April: Nonmetallic Mineral Products; Printing & Related Support Activities; Primary Metals; Textile Mills; Electrical Equipment, Appliances & Components; Petroleum & Coal Products; Transportation Equipment; Chemical Products; and Plastics & Rubber Products. The industries reporting contraction in April were Miscellaneous Manufacturing; Machinery; Furniture & Related Products; Wood Products; Food, Beverage & Tobacco Products; Fabricated Metal Products; and Paper Products.
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