Motorcycle and Bicycle Manufacturers NAICS 336991

        Motorcycle and Bicycle Manufacturers

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Purchase Report

Industry Summary

The 423 manufacturers in the US produce motorcycles, bicycles, and scooters, as well as related parts, components, accessories, and apparel. Various models of cycles, which include on-road and off-road cycles, offer different types of rides. Firms may specialize in a particular type of bike. Channels of distribution include wholesalers, distributors, dealers, and retailers. Firms may also sell products directly to riders through websites.

Competition from Foreign Manufacturers

Foreign manufacturers dominate the global and domestic motorcycle and bicycle market, due to lower material and labor costs.

Competition from Used Cycles

Demand for new motorcycles typically drops when the supply of used cycles rises or when the price of used cycles decreases.


Recent Developments

Feb 23, 2026 - IEEPA Tariffs Overturned, Future Unclear
  • The US Supreme Court struck down the Trump administration’s IEEPA-based tariffs in a 6-3 decision, a ruling that could significantly affect motorcycle and bicycle manufacturers, according to Motorcycles News. Companies like Kawasaki, along with other powersports and bicycle firms, had challenged the tariffs, which in 2025 alone totaled over $200 billion. While the decision invalidates the IEEPA as a legal basis, providing potential refunds for tariffs already paid, it does not guarantee immediate relief, as the administration may pursue new tariffs under other laws, such as the Trade Expansion Act or the Tariff Act of 1930. Manufacturers now face uncertainty about future import costs and pricing strategies. Trade court proceedings on refunds will resume, but how quickly reimbursements occur—and whether similar duties will be imposed—remains unclear. The ruling offers legal clarity on the IEEPA issue but underscores that US motorcycle and bicycle manufacturers continue to navigate an unpredictable tariff environment.
  • US motorcycle and bicycle manufacturers face ongoing challenges as consumer sentiment and confidence remain historically low, according to leading consumer indicators. The Conference Board reported the Consumer Confidence Index fell to 84.5 in January 2026, the lowest since 2014, with the Present Situation Index at 113.7 and the Expectations Index plunging to 65.1, signaling recession-level concerns. February data from the University of Michigan showed consumer sentiment rising slightly to 57.3 but still 11–12% below last year. Widespread anxiety over personal finances, inflation, and job security is limiting discretionary spending, including high-ticket items like motorcycles, bicycles, and e-bikes. Consumer plans for big-ticket purchases continue to falter, suggesting muted demand for new vehicles and cycling products. Manufacturers may need to recalibrate production, inventory, and marketing strategies as cautious consumers prioritize essential spending over recreational and transportation purchases, keeping industry growth constrained in the near term.
  • The US motorcycle and bicycle manufacturers industry is projected to grow at a CAGR of 4.84% between 2025 and 2029, faster than the overall economy's anticipated growth, according to an updated forecast from Inforum and the Interindustry Economic Research Fund, Inc. Consumer sentiment is expected to improve in the forecast period, which bodes well for the durable goods manufacturing industries including motorcycle and bicycle manufacturers. A factor that may curb consumer spending is substantially higher tariffs on consumer goods, which may be painful for households. The forecast noted that a tighter immigration policy could limit the expansion of the labor supply and job growth for durable goods manufacturing industries. However, labor productivity could still improve due to new technologies such as AI and 3-D printing as well as adjustments forced by the pandemic.
  • According to a report in iMotorbike, Polaris is divesting its majority stake in Indian Motorcycle to private equity firm Carolwood LP, positioning the iconic brand for independent operation in 2026. While Polaris retains a minority interest, the move allows Indian to chart its own strategic path under new CEO Mike Kennedy, a former Harley-Davidson executive. For the motorcycle sector, this transition signals potential shifts in brand positioning, innovation, and competition. Indian Motorcycle is expected to maintain the majority of its existing sales, service, and support network following the transition. Polaris acquired the Indian Motorcycle brand in 2011.

Industry Revenue

Motorcycle and Bicycle Manufacturers


Industry Structure

Industry size & Structure

The average US motorcycle or bicycle manufacturer operates out of a single location, employs less than 20 workers, and generates about $9.3 million annually.

    • The motorcycle and bicycle manufacturing industry consists of about 423 firms that employ over 8,500 workers and generate about $4.9 billion annually.
    • The industry is highly concentrated; the top four companies account for about 65% of industry revenue.
    • Large motorcycle manufacturers include Harley Davidson, Indian (Polaris), Honda, and Kawasaki. The largest bicycle manufacturers started as US companies but were eventually acquired by foreign firms, such as Giant (Taiwan), United Wheels (Hong Kong), and Pon Holdings (The Netherlands). Most US firms are low-volume producers that specialize in niche products for hard-core bikers. Large domestic firms include Trek and BCA.
    • The median age of a motorcyclist is 50 years old, according to the Motorcycle Industry Council. Over 80% of riders are male. The median household income of motorcyclists is $62,500.

                                  Industry Forecast

                                  Industry Forecast
                                  Motorcycle and Bicycle Manufacturers Industry Growth
                                  Source: Vertical IQ and Inforum

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