Movie Theaters

Industry Profile Report

Dive Deep into the industry with a 25+ page industry report (pdf format) including the following chapters

Industry Overview Current Conditions, Industry Structure, How Firms Operate, Industry Trends, Credit Underwriting & Risks, and Industry Forecast.

Call Preparation Call Prep Questions, Industry Terms, and Weblinks.

Financial Insights Working Capital, Capital Financing, Business Valuation, and Financial Benchmarks.

Industry Profile Excerpts

Industry Overview

The 1,800 movie theater firms in the US provide entertainment venues that exhibit motion pictures or videos. They operate about 41,000 movie screens at over 5,800 cinema sites. Major sources of revenue include ticket sales, concessions, and merchandise resale. Some theaters specialize in a particular genre, such as foreign, art house, and documentary films.

Conversion to Digital

The film industry’s conversion from celluloid to digital projection technology involved considerable costs, and created significant financial obstacles for small, independent theaters.

Dependence on Movie Production Industry

Movie theaters depend on the production houses and distributors to develop appealing motion pictures and support releases with marketing and advertising.

Industry size & Structure

The movie theater industry consists of about 1,800 companies that employ 48,000 workers and generate about $17 billion annually.

    • There are about 41,000 movie screens in the US - about 1.3% of these are outdoor screens.
    • There are over 5,800 cinema sites in the US.
    • The industry is concentrated; the top 50 firms account for about 80% of industry sales.
    • Large companies include Regal Entertainment, AMC Entertainment, and Cinemark Holdings.
                          Industry Forecast
                          Movie Theaters Industry Growth
                          Source: Vertical IQ and Inforum

                          Recent Developments

                          Nov 5, 2022 - Key Studio Head Notes Importance Of Theatrical Releases
                          • Warner Brothers Discovery CEO David Zaslav recently cited the importance of theatrical releases as opposed to producing expensive, blockbuster-sized movies solely for streaming. Experts say that it marks a turn for a studio that, under previous management, dumped nearly its entire 2021 movie slate onto HBO Max on the same day as its theatrical releases. The domestic box office for 2022 is running about 35% below prepandemic levels, but the summer movie season was off by only 22%, according to Box Office Mojo. Optimism is growing for 2023, with three releases each coming from the Marvel and DC comics franchises, plus a new “Mission Impossible” and the first “Indiana Jones” movie in 15 years, according to Wedbush. Cinemark CEO Sean Gamble told analysts that the theater chain expects the number of releases next year to be about 75% to 80% of prepandemic levels compared with about 60% for 2022.
                          • Entertainment and social media platform TikTok is looking to help movie theaters drive ticket sales among Generation Z with a new ad format. “Gen Z still watches some linear TV, but they watch one-third less than the global average,” said Nikhil Lai, senior analyst at research firm Forrester. “And, when they do watch linear TV, they don’t pay attention to ads." TikTok's Showtime ad format will let movie studios promote films by showing a full trailer on TikTok, then providing local theater showtimes based on users’ locations. Users can click through to ticketing partners to buy tickets.
                          • The same-day release model for theaters and streaming may be losing momentum as people return to movie theaters in increasing numbers, according to John Fithian, President and CEO of the National Association of Theatre Owners. Industry experts say that same-day releases were a necessary part of the box office recovery from the coronavirus pandemic, but content piracy associated with streaming cut deeply into movie studio profits. "When analyzing title after title it becomes very clear that spikes in piracy are most drastic when a movie is first available to watch in the home: It doesn't matter if its available via premium video on demand or subscription video on demand," said Fithian. "Robust theatrical windows protect against piracy."
                          • Movie theaters remain a key point of concern about the spread of COVID-19, according to many health experts. "The number of people watching a movie with you is going to be the main concern when inside a movie theater," said Kenneth Perry, MD, and a Fellow of the American College of Emergency Physicians. "If a movie theater has appropriate separation between parties, the risk is still probably low, but for new releases where the theater is filled, the risk continues to be too high."
                          Get A Demo

                          Vertical IQ’s Industry Intelligence Platform

                          See for yourself why over 60,000 users trust Vertical IQ for their industry research and call preparation needs. Our easy-to-digest industry insights save call preparation time and help differentiate you from the competition.

                          Build valuable, lasting relationships by having smarter conversations -
                          check out Vertical IQ today.

                          Request A Demo