Paint and Varnish Wholesalers NAICS 424950

        Paint and Varnish Wholesalers

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Purchase Report

Industry Summary

The 933 paint, varnish, and supply wholesalers in the US act as middlemen between manufacturers and a variety of end users, including retailers, other wholesalers, collision repair centers, OEMs, and building contractors. Special purpose coatings, which include automotive paints, account for over 40% of industry sales. Architectural coatings account for one third of industry sales. Other products include architectural coatings, enamels, primers, stains, solvents, and lacquers; paint supplies (brushes and rollers); OEM coatings; and wallpaper and wallpaper supplies.

Dependence on Automotive Collision Repair Business

Because automotive paint and coating sales account for a significant percentage of the market, the industry is influenced by demand from the vehicle collision repair market, which consists primarily of small independent businesses.

Dependence on Construction Industry and Economy

Demand for architectural paint and coatings is dependent on the health of the construction industry, which is cyclical and influenced by economic conditions.


Recent Developments

Nov 26, 2025 - Top Home Improvement Players Notch Tougher Q3
  • Home Depot and Lowe’s faced headwinds in the third quarter as housing market weakness and economic uncertainty dampened home improvement demand, according to Retail Dive. Home Depot’s net sales rose 2.8% over Q3 2024, boosted by its $900 million acquisition of GMS, but net income fell 1.3%. Comparable sales were nearly flat. Lowe’s reported a 3% year-over-year sales increase, with gains in pro sales, home services, and online purchases, though net income fell 4.7%. Both retailers cited weaker demand for large discretionary projects and revised their outlooks downward. Each continues to target professional customers, with Home Depot acquiring GMS and Lowe’s planning to acquire Foundation Building Materials. The sector remains pressured by cautious consumers and limited housing activity. Home centers are key customers for paint and varnish wholesalers.
  • The Netherlands' AkzoNobel, maker of Dulux paint, will merge with Philadelphia-based Axalta Coating Systems in a $25 billion deal, creating one of the largest global coatings suppliers, according to Reuters. The combined company, expected to generate $17 billion in annual revenue and $600 million in cost savings, will focus heavily on coatings, which are more resilient than decorative paints in consumer downturns. For wholesalers, the merger signals greater consolidation, stronger bargaining power, and a streamlined product portfolio with higher margins, which may alter supplier relationships and pricing structures. The deal positions the new entity to exert more influence over wholesale distribution channels. The transaction highlights the industry's pressures from tariffs, rising costs, and increased competition.
  • Home remodeling spending is expected to remain stable for the rest of this year and through mid-2026, according to the Leading Indicator of Remodeling Activity (LIRA) report released in October by the Joint Center for Housing Studies at Harvard. Homeowner improvements and repairs are expected to increase 1.9% to $511 billion in the fourth quarter of 2025, compared to Q4 2024. In the first quarter of 2026, remodeling spending is expected to reach $524 billion, representing a 2.4% increase from the first quarter of 2025. Spending will then moderate to $519 billion in Q2 2026, up 2.1% from Q2 2025. In the third quarter of 2026, year-over-year spending is forecast to rise 1.9% to $517 billion. While solid remodeling permitting activity and gradually improving single-family home sales will support remodeling activity, potential headwinds include continued weakness of housing starts and economic uncertainty.
  • America’s largest homebuilders are struggling to sell new homes despite offering 4% mortgages and deep discounts, according to The Wall Street Journal. D.R. Horton and Lennar have slashed prices and added incentives, but demand remains weak, pushing unsold inventory to levels last seen in 2009. Builders are slowing construction, with D.R. Horton cutting starts by 21% year over year for the three-month period through September. Regional gluts in Texas, Florida, Southern California, and Washington, DC reflect rising resale competition, fewer foreign buyers, and economic uncertainty. Investor activity is at a 15-year low, with institutional buyers demanding steep discounts that builders won’t meet. New homes, often located in less desirable areas and targeted at first-time buyers, are more challenging to sell.

Industry Revenue

Paint and Varnish Wholesalers


Industry Structure

Industry size & Structure

The average paint, varnish, and supply wholesaler employs 22 workers and generates $23.8 million annually.

    • The paint, varnish, and supply wholesale industry consists of about 933 firms that employ 20,100 workers and generate $22.2 billion annually.
    • The industry is concentrated; the top 50 companies account for about 84% of industry revenue.
    • Large automotive paint, body, and equipment (PBE) wholesalers include LKQ Corporation and ThePaintStore.com. Large manufacturers of paints and coatings include PPG, Sherwin-Williams, and RPM. Sherwin-Williams is one of the largest wallpaper distributors in the US.

                                  Industry Forecast

                                  Industry Forecast
                                  Paint and Varnish Wholesalers Industry Growth
                                  Source: Vertical IQ and Inforum

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