Paint and Wallpaper Stores


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Industry Profile Report

Dive Deep into the industry with a 25+ page industry report (pdf format) including the following chapters

Industry Overview Current Conditions, Industry Structure, How Firms Operate, Industry Trends, Credit Underwriting & Risks, and Industry Forecast.

Call Preparation Call Prep Questions, Industry Terms, and Weblinks.

Financial Insights Working Capital, Capital Financing, Business Valuation, and Financial Benchmarks.

Industry Profile Excerpts

Industry Overview

The 1,400 firms in the US sell paint, wallpaper, and related supplies to consumers and commercial contractors. Major product categories include architectural paint; painting equipment; coatings; painting supplies; and wallpaper.

Sensitivity to Remodeling, Construction, and Economic Trends

Demand for architectural paint and wallpaper is dependent on the health of the remodeling and construction industry, which is cyclical and influenced by economic conditions.

Seasonal Fluctuations in Demand

The paint market is seasonal and subject to uneven demand throughout the year.

Industry size & Structure

The average paint and wallpaper retailing company employs less than 10 workers and generates $12 million annually.

    • The paint and wallpaper retailing industry consists of about 1,400 firms that employ about 50,400 workers and generate about $16.6 billion annually.
    • The large paint and coatings manufacturers, such as Sherwin-Williams, PPG, Kelly-Moore, and Diamond-Vogel, dominate the paint and wallpaper retail landscape through company-owned locations. Sherwin-Williams is also one of the largest distributors of wallpaper in the US.
    • About 36% of firms generate less than $500,000 annually; 25% generate between $500,000 and $1 million annually.
    • About 83% of firms employ fewer than ten workers.
    • Franchises account for a small (about 2.5%) of the industry.
                                  Industry Forecast
                                  Paint and Wallpaper Stores Industry Growth
                                  Source: Vertical IQ and Inforum

                                  Recent Developments

                                  Jul 24, 2024 - Remodeling Index Softens
                                  • The NAHB/Westlake Royal Remodeling Market Index (RMI) reading for the second quarter of 2024 was 65, down one point from Q1 2024, according to a July 2024 report by the National Association of Home Builders (NAHB). Any RMI reading over 50 indicates that most remodelers feel market conditions are good. In the second quarter, the Current Conditions Index portion of the RMI fell one point to 73. The Future Indicators Index component of the RMI also dropped one point to 58 compared to Q1 2024. The NAHB noted that most remodelers continue to see steady demand, although some have reported slowdowns. Some wealthy homeowners are paying cash for remodeling projects amid high interest rates.
                                  • The US paint and wallpaper stores industry is expected to return to the black in 2024 after posting negative growth in 2023. The industry’s year-over-year sales growth rose 11% in 2022, then fell to -4.2% in 2023, according to Inforum and the Interindustry Economic Research Fund, Inc. Sales growth is projected to rise slightly to 0.9% in 2024, then rise to 5.6% in 2025. The industry will then see steady but gradually tapering growth with rises of 5.5% in 2026, 4.6% in 2027, and 4.2% in 2028, according to Inforum and the Interindustry Economic Research Fund, Inc.
                                  • The US home improvement market is expected to remain solid over the next few years, according to FMI’s third-quarter 2024 North American Engineering and Construction Outlook. Home improvement project spending will rise 4% in 2024 as homeowners primarily focus on maintenance and repairs amid high materials costs and interest rates. Home improvement is projected to moderate to 3% annual growth in 2025 and 2026 before rising 4% in 2027 and 6% in 2028. The median age of an owner-occupied home is more than 40 years, which helps drive home improvement spending. To keep new home prices lower amid higher interest rates, builders have reduced custom and luxury options in recent years, which could spur buyers to upgrade newer homes.
                                  • More designers, remodelers, and homeowners are using AI-enabled apps to make their decisions about home designs and remodeling, according to The Wall Street Journal. The developers of AI home design apps suggest the tools can save time and money by quickly visualizing dozens of designs and layout ideas, estimating costs, and coordinating interactions between the designer, contractors, and homeowner. Some apps are more focused on remodeling, enabling homeowners to sample different designs after uploading photos or drawings of their rooms. Other apps cater more to the design-build community by generating floor plans and managing project logistics.
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