Periodical Publishers NAICS 513120

Jul 11, 2025 - Millennials Drive The Return Of Print

• More magazine publishers are relaunching print editions. Magazines including The Onion, Sports Illustrated, and Field & Stream have relaunched print editions in the past year, driven primarily by demand from millennials, according to Quill Magazine. Revenue growth for print has been slow and steady since plummeting in 2020 but remains negative, according to Quill Magazine. The audience for print magazines consists largely of elder millennials and just plain elders, according to Quill.
• Academic journal price increases may hinder of future research, according to The Michigan Daily. Many researchers rely on published articles to guide their studies, and increasing journal prices may limit access to those articles. Chloe Brookes, a research assistant for three social psychology labs, notes that increasing journal costs have the potential to encourage homogeneous ideas in academia. “Academic journals offer context for your area of interest and help focus research questions, not to mention peer-reviewed reliable information,” Brookes said. “Academic journals, rightfully so, are criticized for their shortcomings involving representation and in their lack of accessibility. Rising costs of these journals will only exacerbate this issue.”

• Periodical publishers are advocating for data-driven partnerships with supermarkets to increase sales, according to Supermarket News. "We need to coordinate our databases with databases of the retailer to promote directly to consumers to come into particular stores to buy magazines," said Efrem "Skip" Zimbalist, chairman and chief executive officer of Active Interest Media. This could be done partly by "embracing the ability of smartphones to use location abilities to message consumers while they’re in the stores," Zimbalist added. "We could tell consumers about a new issue of a magazine, with a new recipe on the cover, and then send them a coupon." Partnerships that leverage both magazine industry databases and retailer loyalty programs have big potential, according to Bob Sauerberg, president of Condé Nast.
• Periodical publishing industry employment and average wages for nonsupervisory employees increased slightly during the first five months of 2025, according to the US Bureau of Labor Statistics (BLS). Periodical publishers increased prices sligltly during the first half of 2025, according to the BLS. Periodical publisher sales are forecast to decrease at a 1.25% compounded annual rate from 2025 to 2029, slower than the growth of the overall economy, according to Inforum and the Interindustry Economic Research Fund, Inc.