Overview
The 4,400 periodical publishers in the US produce and distribute magazines and other periodicals in print or electronic form. General interest publications focus on a broad topic, such as arts, culture, leisure, entertainment, politics, business, or news. Other types of periodicals cater to a specific market and include trade publications, such as scholarly, medical, or scientific journals.
Competition From Alternative Media
Periodical publishers compete with a variety of alternative forms of media, including television, radio, newspapers, books, and digital media.
Variable Costs
Periodical publishers are exposed to risks associated with the cost of paper and postage.
Industry Financial Benchmarks
Here are typical financial statements for periodical publishers.
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