RV Dealers NAICS 441210
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Industry Summary
The 2,980 recreational vehicle dealerships in the US sell new and used RVs, replacement parts, accessories, and services. Dealers may provide rental services for RVs and also earn fees for facilitating financing and insurance purchases through third party providers.
Seasonal Sales
Summer is the peak season for RV travel and demand drops quickly in the late fall/winter.
Vulnerability to Economic Conditions
The RV industry as a whole is vulnerable to downturns in the economy.
Recent Developments
Jan 13, 2026 - Acquisition Reshapes RV Dealer Landscape
- According to a report in RV Pro, Campers Inn RV completed its acquisition of Lazydays RV in November 2025, creating one of the largest dealership consolidations in the US RV industry and expanding Campers Inn’s footprint to 51 locations across 22 states. The deal brings seven former Lazydays locations into the Campers Inn network, with most rebranded while select Airstream stores and the Tampa-area Lazydays location retain their existing identities. For US RV dealers, the transaction underscores continued industry consolidation as larger groups seek scale, stability, and broader service networks. Campers Inn emphasized investments in service capabilities, customer experience, and long-term store support, signaling heightened competitive pressure for smaller and regional dealers.
- RV shipments were down 9.1% in November 2025 year over year, according to a report from the RV Industry Association (RVIA) in RV Pro. The November 2025 shipments totaled 21,424 units shipped through the end of the month. According to RVIA President and CEO Craig Kirby, RV shipments for 2025 continued to align with the latest forecast, which projects a 2.8% increase for the year. Year to date, total RV shipments were up 2.7% compared to the same period in 2024, reaching 318,901 units. The towables category fell 8.5% in November 2025 year over year, while motorhomes were down 13.5%.
- While five services industries reported contraction in December, 11 industries reported growth, including the Retail Trade industry, according to an ISM Services PMI Report. Executives in the Retail Trade industry reported increases in business activity, new orders, employment, prices paid for materials and services, and inventories, along with decreases in new export orders, imports, and order backlogs in December. Other industries reporting growth during the period were Finance & Insurance; Accommodation & Food Services; Transportation & Warehousing; Arts, Entertainment & Recreation; Mining; Health Care & Social Assistance; Information; Wholesale Trade; Public Administration; and Utilities. Industries reporting contraction during the period include Management of Companies & Support Services; Professional, Scientific & Technical Services; Agriculture, Forestry, Fishing & Hunting; Educational Services; and Construction. Overall economic activity in the services sector continued to expand in December, registering 54.4%.
- According to the RMS 2025 State of the Outdoor Hospitality Report, Gen X and Baby Boomers were the generations who preferred RV-ing, while Gen Z preferred glamping, and the Millennials were partial to tents. Vehicle campers were most likely to be frequent campers for life, while tent campers were slightly more likely to be occasional campers compared to other types. While all camper categories said scenery/location was the highest deciding factor in planning a trip, the report noted that RVers cared more about amenities (16%) and on-site activities (8%), while glampers and van campers were the most price conscious. Aside from National and State Parks, RVers were most likely to prefer private campgrounds, followed by tent campers, while glampers were most likely to prefer alternative camping experiences, and van campers were more likely to prefer boondocking or wild camping.
Industry Revenue
RV Dealers
Industry Structure
Industry size & Structure
The average recreational vehicle dealer operates out of a single location, employs 25 workers, and generates $20 million in annual revenue.
- The RV dealer industry consists of 2,980 establishments that employ some 54,200 workers and generate about $43.3 billion annually.
- The industry is relatively fragmented, as the top 50 companies account for about 60% of industry revenue.
- Camping World (Freedom Roads) is the largest RV dealer in the US with about 200 locations. Most companies are small and serve a limited geographical market.
Industry Forecast
Industry Forecast
RV Dealers Industry Growth
Source: Vertical IQ and Inforum
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