RV Dealers


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Industry Profile Report

Dive Deep into the industry with a 25+ page industry report (pdf format) including the following chapters

Industry Overview Current Conditions, Industry Structure, How Firms Operate, Industry Trends, Credit Underwriting & Risks, and Industry Forecast.

Call Preparation Call Prep Questions, Industry Terms, and Weblinks.

Financial Insights Working Capital, Capital Financing, Business Valuation, and Financial Benchmarks.

Industry Profile Excerpts

Industry Overview

The 2,900 recreational vehicle dealerships in the US sell new and used RVs, replacement parts, accessories, and services. Dealers may provide rental services for RVs and also earn fees for facilitating financing and insurance purchases through third party providers.

Seasonal Sales

Summer is the peak season for RV travel and demand drops quickly in the late fall/winter.

Vulnerability to Economic Conditions

The RV industry as a whole is vulnerable to downturns in the economy.

Industry size & Structure

The average recreational vehicle dealer operates out of a single location, employs 19 workers, and generates $9 million in annual revenue.

    • The RV dealer industry consists of 2,900 establishments that employ some 56,000 workers and generate about $26 billion annually.
    • The industry is relatively fragmented, as the top 50 companies account for about 47% of industry revenue.
    • Camping World (Freedom Roads) is the largest RV dealer in the US with about 200 locations. Most companies are small and serve a limited geographical market.
                              Industry Forecast
                              RV Dealers Industry Growth
                              Source: Vertical IQ and Inforum

                              Recent Developments

                              Dec 15, 2024 - RV Shipments Up in October 2024
                              • RV shipments showed some improvement in October 2024, rising 7.8% year over year, according to a report from the RV Industry Association (RVIA). The October 2024 shipments totaled 30,595 units shipped through the end of the month, compared to the 28,371 units shipped in October 2023. Per RVIA President and CEO Craig Kirby, “This latest shipment report shows that overall, the RV industry continues to make moderate, steady gains and we are on track to surpass last year’s shipment totals.” The towables category rose 11.8% in October 2024 year over year while motorhomes saw a decline of 20.2%. Year to date, total RV shipments were up 7.7% through October 2024 compared to the same period a year ago. An RVIA forecast posted in the Winter 2024 edition of RV RoadSigns projects RV wholesale shipments will rise to the mid-300,000 unit range in 2025. Kirby noted, “The market is poised for additional growth next year with dealer inventories at healthy levels, continued strong consumer interest in RV ownership, and interest rates that are expected to ease.”
                              • RV retail registrations grew 2.6% in October 2024 year over year, reaching 27,114, according to a Statistical Surveys report in RV Business. It was the first time in over a year that there was a year-over-year increase in the monthly registration data. Year to date, RV retail registrations declined 8% to 318,193 compared to the same period in 2023. Weaker categories in October included camping trailers (-29.8%), Class A (-10.4%), and Class B (-12.3%), while categories posting growth were park model RVs (34.6%), travel trailers (5.1%), and Class C (6.8%).
                              • Consumer confidence levels increased in November 2024, improving by 2.1 points from the previous month, according to The Conference Board. The Consumer Confidence Index was 111.7 in November 2024 from 109.6 in October 2024. Dana Peterson, chief economist at The Conference Board, noted that those remaining most confident on a six-month moving average basis confidence were those aged under 35 and those in the income category of over $100,000. Per Peterson, “Consumer confidence continued to improve in November and reached the top of the range that has prevailed over the past two years.” Purchasing plans for homes stalled while plans to buy new cars rose slightly in November 2024 on a six-month average basis.
                              • The US RV dealers industry is projected to grow at a CAGR of 1.9% between 2024 and 2028, according to a forecast from Inforum and the Interindustry Economic Research Fund, Inc. The expected growth rate is slower than the overall economy‘s anticipated growth. The report noted that consumer confidence is expected to improve in the forecast period, which bodes well for the retail and wholesale industries. Factors that continue to limit consumer spending are lower consumer sentiment levels, elevated interest rates, and higher price levels. On a positive note, inflation is subsiding, which supports a moderate increase of real disposable income by about 1.9% in 2024 and 2.4% in 2025.
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