RV Dealers NAICS 441210

Nov 11, 2025 - RV Shipments Rise

• RV shipments were up 4.4% in September 2025 year over year, according to a report from the RV Industry Association (RVIA) in RV Pro. The September 2025 shipments totaled 25,684 units shipped through the end of the month. According to RVIA President and CEO Craig Kirby, the steady demand for RVs speaks to the appeal of the RV lifestyle, which can encompass year-round travel and not just summer vacations. Year to date, total RV shipments were up 4.2% compared to the same period in 2024, reaching 213,338 units. The towables category increased 2.7% in September 2025 year over year, while motorhomes saw an increase of 21.2%.
• Softening consumer sentiment and confidence in November and October 2025 reflects a growing weakness in discretionary spending, posing challenges for RV dealers. The University of Michigan’s Index of Consumer Sentiment dropped 6.2% month-over-month in November's preliminary results to 50.3, a 29.9% year-over-year decline. The Current Economic Conditions Index fell to 52.3, and the Expectations Index to 49, down 36.3% annually. Year-ahead inflation expectations rose to 4.7%, while long-run expectations declined to 3.6%, with increased uncertainty across both horizons. Meanwhile, the Conference Board’s Consumer Confidence Index edged down to 94.6 from 95.6 in October, as improved current conditions (Present Situation Index up to 129.3) were offset by weaker short-term expectations (Expectations Index down to 71.5). Inflation expectations rose to 5.9%, and over half of consumers anticipated higher interest rates. Holiday spending is projected to fall, with promotions driving purchasing decisions.

• According to the RMS 2025 State of the Outdoor Hospitality Report, Gen X and Baby Boomers were the generations who preferred RV-ing, while Gen Z preferred glamping, and the Millennials were partial to tents. Vehicle campers were most likely to be frequent campers for life, while tent campers were slightly more likely to be occasional campers compared to other types. While all camper categories said scenery/location was the highest deciding factor in planning a trip, the report noted that RVers cared more about amenities (16%) and on-site activities (8%), while glampers and van campers were the most price conscious. Aside from National and State Parks, RVers were most likely to prefer private campgrounds, followed by tent campers, while glampers were most likely to prefer alternative camping experiences, and van campers were more likely to prefer boondocking or wild camping.
• A new forecast projects that RV wholesale shipments will reach a median total of 350,100 in 2025, which would be a 5% increase over 2024's year-end total, according to the RV Industry Association’s Spring 2025 issue of RV RoadSigns. The forecast range is 333,400 to 366,800 wholesale units. In 2024, the industry’s wholesale shipments increased 7% from 2023. According to RV Industry President & CEO Craig Kirby, “Interest rates continue to be a challenge, but there are green shoots for the market including continued consumer interest in RVing, creating a positive overall retail environment.” The forecast was generated for the RV Industry Association by ITR Economics.