RV Dealers

Industry Profile Report

Dive Deep into the industry with a 25+ page industry report (pdf format) including the following chapters

Industry Overview Current Conditions, Industry Structure, How Firms Operate, Industry Trends, Credit Underwriting & Risks, and Industry Forecast.

Call Preparation Call Prep Questions, Industry Terms, and Weblinks.

Financial Insights Working Capital, Capital Financing, Business Valuation, and Financial Benchmarks.

Industry Profile Excerpts

Industry Overview

The 2,700 recreational vehicle dealerships in the US sell new and used RVs, replacement parts, accessories, and services. Dealers may provide rental services for RVs and also earn fees for facilitating financing and insurance purchases through third party providers.

Seasonal Sales

Summer is the peak season for RV travel and demand drops quickly in the late fall/winter.

Vulnerability to Economic Conditions

The RV industry as a whole is vulnerable to downturns in the economy.

Industry size & Structure

The average recreational vehicle dealer operates out of a single location, employs 21-22 workers, and generates $12 million in annual revenue.

    • The RV dealer industry consists of 2,700 establishments that employ about 46,600 workers and generate over $26 billion annually.
    • The industry is relatively fragmented, as the top 50 companies account for about 47% of industry revenue.
    • Camping World (Freedom Roads) is the largest RV dealer in the US with over 160 locations. Most companies are small and serve a limited geographical market.
                              Industry Forecast
                              RV Dealers Industry Growth
                              Source: Vertical IQ and Inforum

                              Recent Developments

                              Nov 3, 2022 - More Winter Campers
                              • An estimated 8.2 million households are planning to camp this winter, according to the October Kampgrounds of America (KOA) Monthly Research Report. That’s a sizable increase over the 6.9 million households that winter camped in 2021, a growth of 19% in just one year. The increase in winter camping builds on the overall popularity of camping reported in KOA’s annual North American Camping Report released in April. “The growth of interest in camping during the colder months points to just how much the industry is growing and changing,” said KOA’s chief marketing officer Whitney Scott. By comparison, long-term snowbird camping is expected to see a dip in participation this year; nearly 2.2 million households plan to snowbird in 2022 compared to just over 2.4 million in 2021. Long-term snowbirds represent 7% of the overall camping market, according to the KOA report.
                              • The RV Technical Institute (RVTI) is working to ease the shortage of qualified service technicians while equipping incarcerated individuals with an in-demand skill upon their release. RVTI is training women at the Linda Woodman State Jail in Gatesville, Texas to become RV technicians. The women -- who are serving shorter sentences so they’ll return to the workforce relatively quickly -- are learning to repair RV systems, including electrical, plumbing, propane, and refrigerators, The Gatesville Messenger reported in November 2022. They are trained to perform inspections, troubleshooting, and how to make repairs and can inspect and work on RVs, trailers, and pop-up campers. The program takes about four to five months to complete and the women are tested on their knowledge. "They get certificates for passing tests and that helps them get jobs,” said trainer Mark Munday, adding“ It's just a great opportunity for them."
                              • In an important step toward building a nationwide electric vehicle charging network, the Biden Administration in September 2022 announced that more than two-thirds of Electric Vehicle (EV) Infrastructure Deployment Plans from states, the District of Columbia and Puerto Rico have been approved ahead of schedule under the National Electric Vehicle Infrastructure (NEVI) Formula Program, established and funded by the Bipartisan Infrastructure Law. The early approval will enable 35 states to unlock more than $900 million in NEVI formula funding from FY22 and FY23 to help build EV chargers across approximately 53,000 miles of interstate highways. The RV industry has expressed its support for the creation of a robust EV infrastructure as a critical part of improving outdoor access and accelerating adoption of EVs, including electric motorhomes and camper vans.
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