Self Storage Services NAICS 531130
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Industry Summary
The 8,800 self storage service providers in the US rent or lease secure space, such as rooms, compartments, lockers, containers, or outdoor space, for clients to store and retrieve goods. Storage properties include one story buildings, multi-story buildings, climate controlled units, and parking areas for boats and motor vehicles. Sources of revenue include rent, sales of storage items (boxes, packing materials), insurance, late fees, administrative charges, and truck rentals. Large companies may offer management services.
Demand Dependent On Local Demographics
Because the majority of demand for self storage comes from customers within a one to three mile radius, a company’s business health is related to local population demographics and density.
Oversaturation Drives Down Occupancy
Some markets suffer from excess supply due to oversaturation.
Recent Developments
May 23, 2026 - Largest Self-Storage REITs Post Modest Q1 Growth
- Several top US-based self-storage real estate investment trusts (REITs) saw market conditions improve in the first quarter of 2026 amid moderating supply, although rising costs remain a challenge. CubeSmart’s same-store net operating income (NOI) fell 1.5% year over year in Q1 2026, and occupancy dropped to 89.3% from Q1 2025’s 89.6%. Extra Space Storage’s same-store NOI increased 1.2% from the first quarter of 2025, and occupancy slipped to 93% from 93.2% over the same period. Public Storage’s same-store NOI increased 0.4%, and occupancy fell 1.1% to 93.4% compared to Q1 2025. National Storage Affiliates Trust’s NOI rose 2% Q1 2026, and occupancy rose to 84.2% from 84.1% in Q1 2025.
- According to Yardi Matrix, the US self-storage supply outlook shows a modest near-term pipeline but a clear downshift in development activity. New supply is forecast to rise 3.5% in 2026 to about 52.9 million net rentable square feet (NRSF). Self-storage construction starts were down 29% year over year in the first quarter of 2026, signaling a continued slowdown. Deliveries are expected to fall to roughly 2.5% of stock in 2027 and 1.7% in 2028 as elevated interest rates, weak demand, and oversupply in some markets constrain development. Pipeline indicators reinforce this trend, with under-construction, planned, and prospective volumes all declining, while deferred and abandoned projects rise. Longer term, supply is projected to bottom in 2028 and increase slightly through 2031, but to remain well below prior-cycle peaks, reflecting subdued developer appetite for new projects and persistent structural headwinds.
- Sales of existing U.S. homes increased by 0.2% in April 2026 from March and were unchanged year-over-year, according to the National Association of Realtors (NAR). NAR chief economist Dr. Lawrence Yun said, "Despite mixed macroeconomic signals -including a record-high stock market and historically low consumer confidence - home sales were modestly boosted by the continued improvement in housing affordability. Mortgage rates are lower from a year ago, and average income growth is outpacing home price gains." Yun added, "Multiple offers, though not as intense as a few years ago, are still occurring. At the same time, days on market are lengthening on average, implying that consumers are taking their time before making decisions." Existing home sales are a leading demand driver for self-storage services.
- A Wall Street Journal report highlights how the self-storage industry is expanding rapidly while facing increasing resistance from local governments over land-use and economic impacts. Cities across at least 15 states have imposed bans or restrictions, arguing that facilities create inactive zones and displace housing and jobs. Operators are responding with mixed-use designs, automation, and urban infill concepts to secure approvals and sustain growth. Demand surged during the pandemic, then softened, though occupancy is rising again year over year. Pricing remains a key dynamic, as operators rely on lower introductory rates while maintaining higher long-term rents, creating an average 18.9% gap. These pressures highlight a maturing industry balancing expansion, regulation, and shifting consumer demand.
Industry Revenue
Self Storage Services
Industry Structure
Industry size & Structure
The average self storage company operates a single location, employs 7 workers, and generates about $2 million annually.
- The self storage service industry consists of about 8,800 companies that employ 60,600 workers and generate $21 billion annually.
- The industry is fragmented; the top 50 firms account for about 64% of total revenue.
- Just over half of self storage facilities are located in suburban areas; about 36% in urban; and 12% in rural.
- About 13% of US households and 12% of US businesses rent self storage units.
- Large companies include Public Storage, Extra Space Storage, CubeSmart, and National Storage Affiliates.
Industry Forecast
Industry Forecast
Self Storage Services Industry Growth
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