Sign Manufacturers NAICS 339950

        Sign Manufacturers

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Industry Summary

The 5,700 sign manufacturers in the US produce signs and displays (excluding paper and paperboard-based sign products) for commercial, institutional, and government use. Major revenue categories include non-electric signs and displays, electric signs and displays, and trade show exhibits. Other products and services include digital printing, commercial screen printing, and commercial lithographic printing. Firms may also generate revenue from installation, maintenance, and repair services.

Competition From Alternative Forms Of Advertising

Signs compete with alternative forms of advertising, such as television, print, direct mail, and digital media.

More Digital Displays

Improved image quality, the ability to offer dynamic content, and better durability is motivating customers to migrate to digital signage.


Recent Developments

Dec 10, 2025 - Commercial Bankruptcies Rise
  • Commercial bankruptcy filings increased 8% in November 2025 compared to the same month in 2024, according to Epiq Bankruptcy Solutions. New commercial Chapter 11 filings increased 20% in November from a year earlier, and small business Subchapter V bankruptcies rose 23% over the same period. Epiq Vice President Michael Hunter suggested that the uptick in bankruptcy activity signals ongoing financial stress in the US economy, which may increase in 2026 as businesses and consumers face higher credit balances, tighter lending standards, and high interest rates. Increasing commercial bankruptcies could affect demand for business-related signage.
  • Creative Realities Inc. will acquire Cineplex Digital Media for $70 million in cash, a move expected to double the Louisville-based company’s size and significantly expand its operations outside the US, according to The Hollywood Reporter. The deal includes a long-term agreement to manage Cineplex’s digital-out-of-home networks across Canada, serving major clients such as Scotiabank, RBC, AMC Theatres, and Tim Horton’s. Creative Realities projects at least $10 million in annualized cost savings across North America by the end of 2026, while also boosting margins and accelerating growth opportunities. CEO Rick Mills said the acquisition marks a new era for the company, positioning it as a stronger player in the digital signage industry with enhanced scale, international reach, and expanded service capabilities.
  • Sign manufacturers are tackling how the industry and its customers could be impacted by a surge in electricity consumption driven by AI, according to the International Sign Association (ISA). The ISA supported portions of the One Big Beautiful Bill Act that aim to streamline the permitting and approval process for adding capacity to the grid, and is lobbying in Washington, DC to advocate for grid modernization. The ISA suggests that sign companies assess their energy consumption through energy audits, smart controls, and switch energy-intensive processes to off-peak hours. In dealing with clients, sign firms may also promote energy lifecycle cost awareness, energy-efficient LEDs, solar-powered signage, and smart controllers that dim or turn off signage lighting when not in use.
  • The global market for medical digital signs has a current value of $6.2 billion and is projected to experience average annual growth of more than 10.6% through 2023 to reach a value of $19.7 billion, according to Orion Market Research. Hospitals, clinics, and other medical settings are increasingly leveraging digital signage for wayfinding and to improve communication and patient engagement. Key systems include kiosks, video walls, digital posters, and transparent screens that are cloud-integrated and can offer AI-enabled content personalization. North America is currently the largest market for medical digital signage, but Asia Pacific is the fastest-growing.

Industry Revenue

Sign Manufacturers


Industry Structure

Industry size & Structure

The average sign manufacturer operates out of a single location, employs fewer than 13 workers, and generates $2.5 million in annual revenue.

    • The sign manufacturing industry consists of about 5,700 firms that employ 72,100 workers and generate about $14.5 billion annually.
    • The industry is fragmented; the top 50 companies account for 32% of industry revenue.
    • The industry includes national firms, regional firms, franchises, and independent operators.
    • Large companies include Daktronics, Young Electric Sign Company (YESCO), and Fastsigns.
    • Large firms may have operations in foreign markets. Subcontracting to sign manufacturers outside of local markets allows small firms to serve remote customers.

                                  Industry Forecast

                                  Industry Forecast
                                  Sign Manufacturers Industry Growth
                                  Source: Vertical IQ and Inforum

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