Sign Manufacturers NAICS 339950

Aug 10, 2025 - Robust Growth for Medical Digital Signage

• The global market for medical digital signs has a current value of $6.2 billion and is projected to experience average annual growth of more than 10.6% through 2023 to reach a value of $19.7 billion, according to Orion Market Research. Hospitals, clinics, and other medical settings are increasingly leveraging digital signage for wayfinding and to improve communication and patient engagement. Key systems include kiosks, video walls, digital posters, and transparent screens that are cloud-integrated and can offer AI-enabled content personalization. North America is currently the largest market for medical digital signage, but Asia Pacific is the fastest-growing.
• Out-of-home (OOH) advertising spending is forecast to rise 2.2% in 2025 to $9.9 billion, according to a Summer 2025 forecast by advertising firm MAGNA. Total quarterly ad spending growth is expected to soften through the end of 2025 amid ongoing concerns about global trade. However, macroeconomic indicators are projected to stabilize next year. US ad spending is forecast to improve in 2026, boosted by cyclical drivers including the Winter Olympics and the US hosting of the World Cup.

• Sign companies are finding ways to adjust to shifts in US trade policy, according to Signs of the Times Magazine. Some firms are seeing their margins squeezed as prices for key inputs, including aluminum and acrylic, increase. To protect margins, some sign companies are contacting customers and revising bids. Others are reducing the time that estimates are valid. Industry insiders suggest that sign companies base quotes on the inventory they have on hand. On August 7, 2025, sweeping tariffs on about 90 countries went into effect after being paused since April, according to The New York Times. Some key trading partners - including the European Union, Japan, South Korea, and Vietnam – have struck deals with the US to avoid higher duties. The effective tariff rate for the US is now about 18%, the highest since 1934, according to an estimate by the Budget Lab at Yale.
• Sign manufacturers could see a downturn if economic conditions reduce small business marketing budgets and/or capital spending. About 55% of small businesses said their income was half of what it was a year ago, according to a recent survey by Alignable, a social media outlet for small business owners. When asked how they were managing their businesses amid tariff pressures and economic uncertainty, the top five answers were: prioritizing customer retention, cutting costs and overhead, leveraging networking to reach new customers, expanding into new markets or services, and obtaining new sources for referrals. Of industries reporting sales dropping by half or more over the last year, some of the hardest hit include home furnishings, automotive, real estate, arts/music, and beauty salons.