Soft Drink Manufacturers NAICS 312111

Aug 21, 2025 - More States Ban Soda From SNAP

• Six more US states have been granted waivers allowing them to prohibit Supplemental Nutrition Assistance Program (SNAP, aka food stamps) benefits from being used to purchase some soft drinks and sodas, ABC News reported in August. The addition of Texas, Oklahoma, Louisiana, Colorado, Florida, and West Virginia to states banning SNAP soda purchases beginning in 2026 brings the total to 12 states. Earlier this year, Arkansas, Idaho, Indiana, Iowa, Nebraska, and Utah were granted similar waivers. Defending the waivers, HHS Secretary RKK Jr. said "For years, SNAP has used taxpayer dollars to fund soda and candy -- products that fuel America's diabetes and chronic disease epidemics.” The list of prohibited beverages varies from state to state with some, like Florida restricting energy drinks, and Arkansas eliminating fruit and vegetable drinks with less than 50% natural juice from eligible SNAP purchases, per the USDA.
• Sales of so-called "modern soda" rose 83% from 2023 to 2024, from $983 million to $1.8 billion, according to market research firm Circana. Modern refers to newer carbonated soft drink brands like poppi (acquired by PepsiCo in May for $1.95 billion) and Olipop that appeal to consumers looking for an alternative to legacy soft drinks. “Products in this newly defined modern soda category share carbonation and some flavor profiles with traditional sodas, but they’re distinct in several ways,” explains Circana’s Daniel Joyner, adding “These beverages are typically sweetened with stevia, cane sugar or real juice, and often marketed on digestive, functional benefits, or better-for-you attributes.” In terms of market share, Circana lists the brands as follows: poppi (38%), Olipop (32.7%), Zevia (12.1%), Jarritos (10.3%), Fever Tree (4%) with all others accounting for 2.9%.

• The new higher 50% tariff on US aluminum imports imposed by the Trump administration will increase the cost of beverage cans and could raise the retail price of the soda and beer they contain. Beverage giant Coca-Cola said the new tariffs will increase the cost of beverage cans it sells in the US. However, Coke’s CEO James Quincey said the company has strategies to adapt, including shifting to more PET plastic bottles and raising prices. It can also make changes to its supply chain and use hedging on key materials — including aluminum — to manage costs and supply, he told analysts on a recent conference call. Aluminum beverage cans are popular because they’re lightweight and recyclable. According to the American Beverage Association, in 2018 when Trump set aluminum tariffs at 10%, they added half a billion dollars to production costs. The metals tariff is set to take effect March 12.
• Producer prices for soft drink manufacturers rose 2.8% in July compared to a year ago, after rising 4% in the previous July-versus-July annual comparison, according to the latest US Bureau of Labor Statistics data. Prices soft drink makers charge for their products have been rising steadily since mid-2021 and are at a record high. The steep tariff on imported aluminum used for soda cans, which doubled to 50% in June, is driving up costs for producers and ultimately consumer prices. Meanwhile, retail prices for carbonated drinks rose 1.4% year over year in July but fell 1% from June, per the BLS. Employment by soft drink manufacturers remained flat in June.