Software Publishers NAICS 513210

Unlock access to the full platform with more than 900 industry reports and local economic insights.
Get access to this Industry Profile including 18+ chapters and more than 50 pages of industry research.
Industry Summary
The 12,700 software publishers in the US produce and distribute computer software. Major product categories include application software publishing, system software publishing, and resale of merchandise. Firms are increasingly delivering software through cloud-based services (Software-as-a-Service or SaaS), in addition to on-premise products.
Technology Drives Constant Change And Investment
The information technology industry is characterized by rapid change and constant evolution.
Talent Shortage
Software developers are in short supply and many publishers are resource-constrained due to a shortage of skilled workers.
Recent Developments
Mar 13, 2025 - AI may Transform The Software Industry
- The rise of AI agents may mark a turning point in the software industry, according to Forbes. Traditional software relies on user input for predefined tasks. AI agents break free from these limitations by using machine learning, natural language processing (NLP), and advanced algorithms to act autonomously by analyzing data, making decisions, executing tasks without constant human intervention. AI agents also adapt in real time through continuous learning and improve their performance as they interact with users and environments. AI agents are also pushing software companies toward new business models. Software publishers are moving from software as a service (SaaS) to AI as a service (AIaaS), where agents provide continuous, personalized support. Some companies are also exploring models where users pay based on the value they receive from AI agents, such as the number of tasks completed or hours saved.
- Increasing use of artificial intelligence (AI) technologies, particularly generative AI, raises crucial questions regarding insurance for software publishers, according to Jean-Guibert Ciavaldini at the law firm Simmons & Simmons. Legal, contractual, and insurance challenges associated with the use of AI in sectors like marketing, process automation, and text analysis and processing differ across passive and active use of AI. Passive AIs exclusively analyze data and provide recommendations, while active AIs can make autonomous decisions based on these analyses. An active AI can lead to higher risks in terms of liability, requiring more robust coverage in professional liability insurance (PLI) and cyber risk insurance.
- Turmoil in the video games industry is likely to continue in 2025, games industry leaders have told GamesIndustry.biz. Publishing, development, and investment heads have said that high interest rates, oversaturated video game stores, and cautious investors will result in more restructures, layoffs, and closures. The fate of any particular company may depend on its size, according to Wired. Large companies like Microsoft, Unity, Electronic Arts, or Ubisoft can reduce staffing levels to cut costs but the company itself still exists. Independent game makers are often run by small teams of fewer than a few dozen people, however, so shutting down may be the only option.
- Software publishers increased prices moderately during 2024, according to the US Bureau of Labor Statistics (BLS). Software publishing industry employment and average wages for nonsupervisory employees increased slightly during the first month of 2025, according to the BLS. Software publisher sales are forecast to grow at a 5.63% compounded annual rate from 2024 to 2028, faster than the growth of the overall economy, according to Inforum and the Interindustry Economic Research Fund, Inc.
Industry Revenue
Software Publishers

Industry Structure
Industry size & Structure
The average software publisher employs 52 workers and generates about $35 million annually.
- The software publishing industry consists of about 12,700 firms with 16,600 establishments that employ over 656,000 workers and generate about $446 billion annually.
- The industry is concentrated at the top; the top 50 companies account for about 69% of industry revenue.
- Large companies include Microsoft, Oracle, IBM, and Symantec. Large firms may generate a substantial percentage of sales overseas.
- Companies that offer primarily cloud-based services may be classified under the Census as Data Processing, Hosting, and Related Services. Software publishers may offer hybrid products that combine on-premise, private cloud, and public cloud services.
Industry Forecast
Industry Forecast
Software Publishers Industry Growth

Source: Vertical IQ and Inforum
Vertical IQ Industry Report
For anyone actively digging deeper into a specific industry.
50+ pages of timely industry insights
18+ chapters
PDF delivered to your inbox