Sporting Goods Stores


The 20,900 sporting goods stores in the US sell a wide range of sporting and athletic products to recreational enthusiasts and the general public. Products typically fall into three broad categories: apparel, footwear, or hardline merchandise (equipment and accessories). Specialty stores may focus on only one category of product, such as golf or skiing.

Reliance On Imports

A significant portion of the products that sporting goods stores purchase for resale, including those purchased from domestic suppliers, are manufactured abroad in countries such as China, Taiwan and Malaysia.

Intense Competition Creates Challenges

Sporting goods stores face intense competition from large chains, mass merchandisers, catalogs, and Internet retailers.