Sports Training Services NAICS 611620
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Industry Summary
The 17,900 sports training service providers in the US offer instruction in athletic activities. The industry includes personal trainers, which operate independently from a sports facility. Firms may specialize in a particular sport or exercise, such as tennis or yoga, or provide general athletic training.
Competition From Alternative Providers
Sports training service providers compete with a variety of alternative sources, including fitness clubs, recreation centers, schools, other types of camps (academic, scouting), and videos (YouTube, DVDs).
Recent Developments
Apr 2, 2025 - Robotics Can Enhance Sports Training And Athletic Performance
- Adding robotics technology to some aspects of athlete training improves performance, according to a performance data analysis by the Association for Advancing Automation. Robots help athletes improve skills by creating real-match situations and adjusting to athletes' performance needs. The use of robotics and AI technologies also provides better measurements from sports activities. Advanced technology allows sports training to be monitored through high-speed cameras joined with AI detection and motion tracking devices. Motion analysis systems show their greatest effect by turning an athlete's movements into exact mechanical movement data points. The systems provide current performance insights to find better training methods and lower injury risks by looking at data measurements.
- People are turning to sports to find community of every kind, according to Strava’s 2024 Year In Sport Report. Sports training services may benefit from the desire to improve performance for participation in sports groups. The social fitness tracking app maker analyzed user data to confirm a significant uptick in workout-related club participation, with a 59% increase in running clubs, a 52% increase in walking clubs and an 18% increase in runs uploaded with a group of ten or more people. About 59% of Strava users say that they’d prefer to meet new people through a fitness class.
- Increasing expenditure on sports training and development for children has become a key driver sports training demand, according to Allied Market Research. Awareness of the benefits of engaging in sports activity, such as increased concentration and problem-solving ability, supports the growth of sport industry and industries related to it. The sports training market was valued at $11 billion in 2021 and is expected to reach $18.85 billion by 2031 at a compound annual growth rate of 5.7%, according to Allied Market Research.
- Sports training service sales are forecast to increase at a 4.52% compounded annual rate from 2025 to 2029, faster than the growth of the overall economy, according to Inforum and the Interindustry Economic Research Fund, Inc. Sports training industry employment decreased significantly during the second half of 2024, returning to January levels, according to the US Bureau of Labor Statistics.
Industry Revenue
Sports Training Services
Industry Structure
Industry size & Structure
The average sports training service provider operates out of a single location, employs 9-10 workers, and generates about $436,000 annually.
- The sports training services industry consists of about 17,900 firms that employ about 173,000 workers and generate $7.8 billion annually.
- The sports training services industry is fragmented; the top 50 companies account for 19% of industry revenue. In the nonprofit sector, the top 50 companies account for 30% of sector revenue.
- Small, independent organizations account for the vast majority of the industry. Large organizations offer services through local chapters.
Industry Forecast
Industry Forecast
Sports Training Services Industry Growth
Source: Vertical IQ and Inforum
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