Sports Training Services NAICS 611620

Feb 3, 2026 - More Parents Of Young Athletes Turn To Private Coaching

• American youth sports have grown into a $40 billion business according to Aspen Institute surveys, and sports training services are benefiting. The average family with kids who play sports spent $1,016 on their child’s primary sport in 2024, nearly twice what they spent in 2019. Harrison Elias, a strength and conditioning coach, started offering small group and one-on-one weight training for children after noticing growing interest in training for younger clients over the past decade, according to The New York Times. He has built a business privately coaching basketball players as young as 7. "I usually get kids who are very obsessed with the sport,” said Mr. Gerardo, whose rates start at $80 an hour, “and the parents are just as obsessed as the kids are," Elias said.
• About 45% of high school student athletes now participate in multiple sports, up from 43% in 2017-18, according to Youth Sports Business Report. Youth sports programs are embracing cross-training as result. Cross-training benefits include improved hand-eye coordination, speed development, and enhanced team collaboration skills. Multi-sport participation reduces burnout and overuse injuries while strengthening overall athletic programs, and small schools particularly benefit from multi-sport athletes who help fill rosters across different programs. Financial considerations remain a challenge for families supporting multi-sport participation, however.

• A new wave of student athletes has emerged to replace the losses caused by the COVID-19 pandemic earlier this decade, according to the National Federation of State High School Associations (NFHS). A record 8.2 million students played high school sports nationwide during the 2024-25 school year. The 8,266,244 total represents an increase of more than 200,000 from the previous school year's record number of 8,062,302. Participation has risen by more than 650,000 over the previous three school years, according to the annual NFHS High School Athletics Participation Survey.
• Sports training service sales are forecast to increase at a 4.52% compounded annual rate from 2025 to 2029, faster than the growth of the overall economy, according to Inforum and the Interindustry Economic Research Fund, Inc. Sports training industry employment increased moderately during the first eight months of 2025, according to the US Bureau of Labor Statistics.