Sports Training Services NAICS 611620

        Sports Training Services

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Industry Summary

The 18,700 sports training service providers in the US offer instruction in athletic activities. The industry includes personal trainers, which operate independently from a sports facility. Firms may specialize in a particular sport or exercise, such as tennis or yoga, or provide general athletic training.

Competition From Alternative Providers

Sports training service providers compete with a variety of alternative sources, including fitness clubs, recreation centers, schools, other types of camps (academic, scouting), and videos (YouTube, DVDs).


Recent Developments

Aug 4, 2025 - Sports Participation may Cut Suicide Risk In Teens, Preteens
  • An analysis spanning more than 800,000 students finds that middle and high school students who participate in sports are significantly less likely to report suicidal thoughts or behaviors. Sports participation decreased from 57.4% of high school students in 2019 to 49.1% in 2021, however, and has remained consistently lower than before the pandemic, according to the “Assessing the Association Between Sport Participation and Suicide Ideation and Behaviors Among Middle and High School Students in the U.S. Between 2007 and 2023” report. The decrease was exacerbated by increasing participation costs (which disproportionately affect students from low-income households), the COVID-19 pandemic, and growing psychosocial challenges, according to the study.
  • A federal appeals court has struck down the Federal Trade Commission’s “click-to-cancel” rule that would have required many businesses to make it as easy for consumers to cancel subscriptions and memberships as it was to sign up for them. Click-to-cancel has been praised by consumer-rights groups but many fitness industry stakeholders argued that the rule would have exposed the fitness industry to unnecessary and costly operational burdens, according to Athlete Tech News. The US Court of Appeals for the Eighth Circuit opinion said that the rule suffered from “procedural deficiencies.”
  • Increasing expenditure on sports training and development for children has become a key driver sports training demand, according to Allied Market Research. Awareness of the benefits of engaging in sports activity, such as increased concentration and problem-solving ability, supports the growth of sport industry and industries related to it. The sports training market was valued at $11 billion in 2021 and is expected to reach $18.85 billion by 2031 at a compound annual growth rate of 5.7%, according to Allied Market Research.
  • Sports training service sales are forecast to increase at a 4.52% compounded annual rate from 2025 to 2029, faster than the growth of the overall economy, according to Inforum and the Interindustry Economic Research Fund, Inc. Sports training industry employment increased slightly during the first five months of 2025, according to the US Bureau of Labor Statistics.

Industry Revenue

Sports Training Services


Industry Structure

Industry size & Structure

The average sports training service provider operates out of a single location, employs 10 workers, and generates about $625,800 annually.

    • The sports training services industry consists of about 18,700 firms that employ about 183,900 workers and generate $11.7 billion annually.
    • The sports training services industry is fragmented; the top 50 companies account for 19% of industry revenue. In the nonprofit sector, the top 50 companies account for 30% of sector revenue.
    • Small, independent organizations account for the vast majority of the industry. Large organizations offer services through local chapters.

                                Industry Forecast

                                Industry Forecast
                                Sports Training Services Industry Growth
                                Source: Vertical IQ and Inforum

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