Sports Training Services NAICS 611620
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Industry Summary
The 18,700 sports training service providers in the US offer instruction in athletic activities. The industry includes personal trainers, which operate independently from a sports facility. Firms may specialize in a particular sport or exercise, such as tennis or yoga, or provide general athletic training.
Competition From Alternative Providers
Sports training service providers compete with a variety of alternative sources, including fitness clubs, recreation centers, schools, other types of camps (academic, scouting), and videos (YouTube, DVDs).
Recent Developments
Oct 5, 2025 - Airbnb Launches Personal Services Brokerage
- Home rental business Airbnb is launching new features that allow users to book personal services and experiences including athletic training on its redesigned app. The services can be booked while renting an Airbnb or separately. Airbnb is launching with 10 categories in 260 cities and will continue to offer more services in more cities as it expands. The company said it will be vetting vendors and the ones they have selected already have an average of a decade of experience.
- A new wave of student athletes has emerged to replace the losses caused by the COVID-19 pandemic earlier this decade, according to the National Federation of State High School Associations (NFHS). A record 8.2 million students played high school sports nationwide during the 2024-25 school year. The 8,266,244 total represents an increase of more than 200,000 from the previous school year's record number of 8,062,302. Participation has risen by more than 650,000 over the previous three school years, according to the annual NFHS High School Athletics Participation Survey.
- A federal appeals court has struck down the Federal Trade Commission’s “click-to-cancel” rule that would have required many businesses to make it as easy for consumers to cancel subscriptions and memberships as it was to sign up for them. Click-to-cancel has been praised by consumer-rights groups but many fitness industry stakeholders argued that the rule would have exposed the fitness industry to unnecessary and costly operational burdens, according to Athlete Tech News. The US Court of Appeals for the Eighth Circuit opinion said that the rule suffered from “procedural deficiencies.”
- Sports training service sales are forecast to increase at a 4.52% compounded annual rate from 2025 to 2029, faster than the growth of the overall economy, according to Inforum and the Interindustry Economic Research Fund, Inc. Sports training industry employment increased significantly during the first seven months of 2025, according to the US Bureau of Labor Statistics.
Industry Revenue
Sports Training Services
Industry Structure
Industry size & Structure
The average sports training service provider operates out of a single location, employs 10 workers, and generates about $625,800 annually.
- The sports training services industry consists of about 18,700 firms that employ about 183,900 workers and generate $11.7 billion annually.
- The sports training services industry is fragmented; the top 50 companies account for 14% of industry revenue. In the nonprofit sector, the top 50 companies account for 30% of sector revenue.
- Small, independent organizations account for the vast majority of the industry. Large organizations offer services through local chapters.
Industry Forecast
Industry Forecast
Sports Training Services Industry Growth
Source: Vertical IQ and Inforum
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