Sports Training Services NAICS 611620
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Industry Summary
The 18,700 sports training service providers in the US offer instruction in athletic activities. The industry includes personal trainers, which operate independently from a sports facility. Firms may specialize in a particular sport or exercise, such as tennis or yoga, or provide general athletic training.
Competition From Alternative Providers
Sports training service providers compete with a variety of alternative sources, including fitness clubs, recreation centers, schools, other types of camps (academic, scouting), and videos (YouTube, DVDs).
Recent Developments
May 15, 2025 - Sports/fitness Participation Increases
- Sports participation rates across physical activities reached a record high of 80% in 2024, according to The Sports and Fitness Industry Association’s annual participation report. The number of respondents who said they participated in at least one physical activity increased from 242 million in 2023 to 247.1 million in 2024. Core or active participation -- definitions for these vary by activity -- was at 170 million, which is also a new high and an increase from 165 million in 2023. The core participation rate of 55.3% was the highest in five years. Pickleball continued its strong growth, with 19.8 million US participants in 2024, a 45.8% increase from 2023 and the fourth consecutive year it achieved the highest growth rate. Racquet sports (+9.4%) follow pickleball.
- People are turning to sports to find community of every kind, according to Strava’s 2024 Year In Sport Report. Sports training services may benefit from the desire to improve performance for participation in sports groups. The social fitness tracking app maker analyzed user data to confirm a significant uptick in workout-related club participation, with a 59% increase in running clubs, a 52% increase in walking clubs and an 18% increase in runs uploaded with a group of ten or more people. About 59% of Strava users say that they’d prefer to meet new people through a fitness class.
- Increasing expenditure on sports training and development for children has become a key driver sports training demand, according to Allied Market Research. Awareness of the benefits of engaging in sports activity, such as increased concentration and problem-solving ability, supports the growth of sport industry and industries related to it. The sports training market was valued at $11 billion in 2021 and is expected to reach $18.85 billion by 2031 at a compound annual growth rate of 5.7%, according to Allied Market Research.
- Sports training service sales are forecast to increase at a 4.52% compounded annual rate from 2025 to 2029, faster than the growth of the overall economy, according to Inforum and the Interindustry Economic Research Fund, Inc. Sports training industry employment increased slightly during the first three months of 2025, according to the US Bureau of Labor Statistics.
Industry Revenue
Sports Training Services
Industry Structure
Industry size & Structure
The average sports training service provider operates out of a single location, employs 10 workers, and generates about $625,800 annually.
- The sports training services industry consists of about 18,700 firms that employ about 183,900 workers and generate $11.7 billion annually.
- The sports training services industry is fragmented; the top 50 companies account for 19% of industry revenue. In the nonprofit sector, the top 50 companies account for 30% of sector revenue.
- Small, independent organizations account for the vast majority of the industry. Large organizations offer services through local chapters.
Industry Forecast
Industry Forecast
Sports Training Services Industry Growth
Source: Vertical IQ and Inforum
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