Sports Training Services

Industry Profile Report

Dive Deep into the industry with a 25+ page industry report (pdf format) including the following chapters

Industry Overview Current Conditions, Industry Structure, How Firms Operate, Industry Trends, Credit Underwriting & Risks, and Industry Forecast.

Call Preparation Call Prep Questions, Industry Terms, and Weblinks.

Financial Insights Working Capital, Capital Financing, Business Valuation, and Financial Benchmarks.

Industry Profile Excerpts

Industry Overview

The 17,900 sports training service providers in the US offer instruction in athletic activities. The industry includes personal trainers, which operate independently from a sports facility. Firms may specialize in a particular sport or exercise, such as tennis or yoga, or provide general athletic training.

Competition From Alternative Providers

Sports training service providers compete with a variety of alternative sources, including fitness clubs, recreation centers, schools, other types of camps (academic, scouting), and videos (YouTube, DVDs).

Industry size & Structure

The average sports training service provider operates out of a single location, employs 9-10 workers, and generates about $436,000 annually.

    • The sports training services industry consists of about 17,900 firms that employ about 173,000 workers and generate $7.8 billion annually.
    • The sports training services industry is fragmented; the top 50 companies account for 19% of industry revenue. In the nonprofit sector, the top 50 companies account for 30% of sector revenue.
    • Small, independent organizations account for the vast majority of the industry. Large organizations offer services through local chapters.
                                Industry Forecast
                                Sports Training Services Industry Growth
                                Source: Vertical IQ and Inforum

                                Recent Developments

                                Nov 14, 2024 - Increasing Disposable Personal Income may Boost Demand
                                • Disposable personal income, an indicator of demand for sports training, increased 0.3% month over month in September 2024 while real personal consumption expenditures increased 0.5%, according to the US Commerce Department's Bureau of Economic Analysis (BEA). Real disposable personal income, what Americans make after adjusting for inflation and taxes, increased 0.1% during the period. The increase in real spending reflected an increase of 0.7% in spending on goods and an increase of 0.2% in spending on services.
                                • Increasing expenditure on sports training and development for children has become a key driver sports training demand, according to Allied Market Research. Awareness of the benefits of engaging in sports activity, such as increased concentration and problem-solving ability, supports the growth of sport industry and industries related to it. The sports training market was valued at $11 billion in 2021 and is expected to reach $18.85 billion by 2031 at a compound annual growth rate of 5.7%, according to Allied Market Research.
                                • Nearly one in four American adults are not getting the suggested two days of muscle training and 150 minutes of moderate exercise per week recommended by the Centers for Disease Control and Prevention (CDC), according to a study published in the Journal of Physical Activity and Health. Researchers say that part of the problem could be that only 1 in 10 adults know how much and what kinds of exercise they should be getting to stave off disease and other health ailments. CDC data shows that physical activity levels in adults have dropped and flatlined since 2020. About 110,000 deaths of middle-aged and older adults could be prevented annually with just an additional 10 minutes of physical activity a day, according to research published in JAMA Internal Medicine. CDC data also shows that low physical activity costs the American health care system $117 billion annually.
                                • Sports training industry employment decreased significantly during the second half of 2024, returning to January levels, according to the US Bureau of Labor Statistics. Sports training service sales are forecast to increase at a 4.57% compounded annual rate from 2024 to 2028, faster than the growth of the overall economy, according to Inforum and the Interindustry Economic Research Fund, Inc.
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