Sports Training Services

Industry Profile Report

Dive Deep into the industry with a 25+ page industry report (pdf format) including the following chapters

Industry Overview Current Conditions, Industry Structure, How Firms Operate, Industry Trends, Credit Underwriting & Risks, and Industry Forecast.

Call Preparation Call Prep Questions, Industry Terms, and Weblinks.

Financial Insights Working Capital, Capital Financing, Business Valuation, and Financial Benchmarks.

Industry Profile Excerpts

Industry Overview

The 17,900 sports training service providers in the US offer instruction in athletic activities. The industry includes personal trainers, which operate independently from a sports facility. Firms may specialize in a particular sport or exercise, such as tennis or yoga, or provide general athletic training.

Competition From Alternative Providers

Sports training service providers compete with a variety of alternative sources, including fitness clubs, recreation centers, schools, other types of camps (academic, scouting), and videos (YouTube, DVDs).

Industry size & Structure

The average sports training service provider operates out of a single location, employs 9-10 workers, and generates about $436,000 annually.

    • The sports training services industry consists of about 17,900 firms that employ about 173,000 workers and generate $7.8 billion annually.
    • The sports training services industry is fragmented; the top 50 companies account for 19% of industry revenue. In the nonprofit sector, the top 50 companies account for 30% of sector revenue.
    • Small, independent organizations account for the vast majority of the industry. Large organizations offer services through local chapters.
                                Industry Forecast
                                Sports Training Services Industry Growth
                                Source: Vertical IQ and Inforum

                                Recent Developments

                                Jul 9, 2024 - Employment Rebounds From Pandemic Lows
                                • Sports training industry employment has rebounded from early 2020 lows and exceeded pre-pandemic levels in early 2024, according to the US Bureau of Labor Statistics. Sports training service sales are forecast to increase at a 4.57% compounded annual rate from 2024 to 2028, faster than the growth of the overall economy, according to Inforum and the Interindustry Economic Research Fund, Inc.
                                • Children can begin strength and speed training at around seven or eight years old, according to Mayo Clinic researchers. “You’re seeing specialization in sports a lot sooner and you’re seeing kids get involved at a younger age,” according to Alex Tassoul, the Director of Operations at sports training firm ETS Performance. "So it’s really causing a demand for (strength and speed) training because the majority are doing it so if you want to keep up, you almost have to.” Strength training should not be confused with weightlifting, bodybuilding, or powerlifting, according to the Mayo Clinic. Light weights and controlled body movements are best.
                                • Nearly one in four American adults are not getting the suggested two days of muscle training and 150 minutes of moderate exercise per week recommended by the Centers for Disease Control and Prevention (CDC), according to a study published in the Journal of Physical Activity and Health. Researchers say that part of the problem could be that only 1 in 10 adults know how much and what kinds of exercise they should be getting to stave off disease and other health ailments. CDC data shows that physical activity levels in adults have dropped and flatlined since 2020. About 110,000 deaths of middle-aged and older adults could be prevented annually with just an additional 10 minutes of physical activity a day, according to research published in JAMA Internal Medicine. CDC data also shows that low physical activity costs the American health care system $117 billion annually.
                                • There is a need for rehabilitative programs beyond physical therapy for people with chronic health conditions, according to Research from the University of Delaware’s College of Health Sciences. “After cardiac or pulmonary rehab, most people stop exercising or join a gym and try to exercise on their own, but usually that’s short-lived," said Brittany Overstreet, assistant professor of kinesiology and applied physiology. Training services serving people with chronic health conditions are likely to benefit from recognition of the need for support following physical therapy. The two biggest benefits from hiring a personal trainer are accountability and motivation, said Mary Wing, a certified personal trainer and performance coach with the fitness app Future. “Having someone there to motivate you and hold you accountable to show up and complete your workouts is huge,” said Wing.
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