Sports Training Services

Industry Profile Report

Dive Deep into the industry with a 25+ page industry report (pdf format) including the following chapters

Industry Overview Current Conditions, Industry Structure, How Firms Operate, Industry Trends, Credit Underwriting & Risks, and Industry Forecast.

Call Preparation Call Prep Questions, Industry Terms, and Weblinks.

Financial Insights Working Capital, Capital Financing, Business Valuation, and Financial Benchmarks.

Industry Profile Excerpts

Industry Overview

The 17,500 sports training service providers in the US offer instruction in athletic activities The industry includes personal trainers, which operate independently from a sports facility. Firms may specialize in a particular sport or exercise, such as tennis or yoga, or provide general athletic training.

Competition From Alternative Providers

Sports training service providers compete with a variety of alternative sources, including fitness clubs, recreation centers, schools, other types of camps (academic, scouting), and videos (YouTube, DVDs).

Industry size & Structure

The average sports training service provider operates out of a single location, employs 8-9 workers, and generates about $446,000 annually.

    • The sports training services industry consists of about 17,500 firms that employ about 157,000 workers and generate $7.8 billion annually.
    • The sports training services industry is fragmented; the top 50 companies account for 19% of industry revenue. In the nonprofit sector, the top 50 companies account for 30% of sector revenue.
    • Small, independent organizations account for the vast majority of the industry. Large organizations offer services through local chapters.
                                Industry Forecast
                                Sports Training Services Industry Growth
                                Source: Vertical IQ and Inforum

                                Recent Developments

                                Feb 2, 2024 - Moderate Sales Growth Expected
                                • Sports training service sales are forecast to increase at a 5.17% compounded annual rate from 2022 to 2027, faster than the growth of the overall economy, according to Inforum and the Interindustry Economic Research Fund, Inc. Industry employment has rebounded from early 2020 lows and exceeded pre-pandemic levels in late 2023, according to the US Bureau of Labor Statistics.
                                • Dancers have a lot to gain from seeing themselves as and training like athletes, according to experts including Maria Haralambis, a dancer, dance teacher, Pilates instructor, and kinesiologist who is also known as The Dance Scientist. Many in the dance world are resistant to change, however, and confusion over whether dancers are athletes also goes both ways. “A lot of people in the sports performance and conditioning world don’t really respect dance,” says Present Tense Fitness co-owner Jason Harrison, a strength and conditioning coach who works with professional dancers from companies including New York City Ballet and the Dayton Contemporary Dance Company. All of the experts interviewed in late 2023 by Dance Magazine agreed that adding weight lifting into cross-training routines is one of the most important things dancers can do to increase longevity and reduce risk of injury.
                                • Heat illness during athletic practice or games is a leading cause of death and disability among high school athletes, according to the Centers for Disease Control and Prevention (CDC). Health experts advise acclimating to the heat before starting any rigorous sports training. “There’s something called acclimatization so that you can prepare for the heat if you know you’re going to go into something like two-a-days for football,” said Dr. Stephen Moore, an associate professor of emergency medicine at UT Health San Antonio. The CDC says that football was the sport associated with the most heat-related illnesses, and August was the most common month for them to occur.
                                • A personal training service is one of the 10 best businesses to start with $10,000 in 2023, according to Forbes Magazine. The entry barrier is minimal, as an owner can operate as a sole proprietor during the early stages. There are no mandatory educational requirements for personal trainers, but most trainers hold a certification from The American College of Sports Medicine or The National Strength and Conditioning Association. An increasingly sedentary lifestyles that make staying in shape more challenging is a key driver of demand for personal training services, according to Forbes.
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