Telemarketing Bureaus NAICS 561422
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Industry Summary
The 2,300 telemarketing bureaus in the US operate call centers that initiate and receive communications via telephone, email, fax, or other medium on behalf of their clients. Services provided include promoting or selling a client’s products or services, taking orders, soliciting donations, and handling customer service inquiries.
Privacy Regulations
In response to concerns about telephone scams and consumer complaints about unwanted telemarketing calls, Congress has enacted regulations governing the activities of telemarketing bureaus.
Competition from Offshore Centers
US telemarketing bureaus compete with lower cost services in the Philippines, India, and other low-wage countries.
Recent Developments
Dec 19, 2025 - Robocall Complaints Spike in 2025
- In 2025, the Federal Trade Commission received more than 2.6 million robocall complaints, with nuisance calls rising in several parts of the country. The most common complaints involved debt relief offers, imposters, medical and prescription scams, energy or solar pitches, and home improvement services. On a per-capita basis, the five states with the highest number of Do Not Call Registry complaints were Arizona, Tennessee, Nevada, Illinois, and Florida, each recording roughly 900 to more than 1,000 complaints per 100,000 residents. While complaints increased this year, they remain well below peak levels seen in 2021, when reports totaled about five million. The FTC emphasized that the National Do Not Call Registry can reduce unwanted calls from legitimate telemarketers but is less effective against illegal scam operations, urging consumers to rely on call-blocking and call-labeling tools for additional protection.
- A new anti-spam law in Texas took effect September 1 that expanded the definition of, “telephone solicitation” to include text messages, image messages, and other forms of electronic communication. It is broadly applied to include any business who sends marketing communications to Texas residents or to telemarketing businesses based in the state. To adhere to the statute, telemarketers who wish to operate in Texas must register as a “telephone solicitor” with the Secretary of State and post a $10,000 bond. Consumers are empowered to sue telemarketers who either knowingly or unknowingly violate the law and can recover statutory damages from $500 to $10,000. Intentional violations for telemarketers have no statutory limit and companies can be sued multiple times.
- A flood of telemarketing calls and e-communications to mortgage applicants has become such a nuisance for potential homeowners that Congress is weighing a bill to ban “trigger leads.” When a lender pulls a potential customer’s credit report, the bureau adds that person to a list it can then sell to mortgage lenders, who then bombard the borrower with phone, text, and email solicitations. Trigger leads were originally designed to provide more competition to borrowers looking at only one lender. Since interest rates went up in 2022, less people applied for mortgages and trigger leads exploded in volume as lenders faced fewer customers. The Mortgage Bankers Association recently shared a list of loan officer complaints about trigger leads, finding that once a client okays a credit check, they sometimes get hundreds of messages within hours. Legislation limiting the sale of trigger leads is progressing in Congress and is likely to pass.
- Americans received 52.8 billion robocalls in 2024, a decrease of 4.2% year over year, according to anti-telemarketing software maker YouMail. The number of calls actually fell despite a late-year search in calls concerning the US presidential election - yet still averages about 20 robocalls a year for every American adult. Per the annual YouMail data, telemarketing calls were the only category to increase in 2024, up 25% to 19.3 billion. Conversely, the number of calls fell for notifications (down 16%) and payment reminders (down 10%). Scam calls also fell for the year - down 22% - but when taken together with telemarketing the two categories represent 52% of all telemarketing calls in the US.
Industry Revenue
Telemarketing Bureaus
Industry Structure
Industry size & Structure
The average telemarketing bureau operates a single location, has 167 employees, and generates $14.2 million in annual revenue.
- The telemarketing bureau industry in the US consists of about 2,300 firms with 385,860 employees and $32.7 billion in annual revenue.
- The industry is concentrated, as the largest 50 firms account for 55% of industry revenue.
- Large US telemarketing firms include ResultsCX, Aucera (formerly DialAmerica), VXI Global Solutions, and ACC Premier (formerly American Customer Care).
- The states with the largest number of telemarketing bureaus are Florida, California, and New York.
Industry Forecast
Industry Forecast
Telemarketing Bureaus Industry Growth
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