TV Broadcasting NAICS 516120
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Industry Summary
The 830 television broadcasters in the US operate studios and facilities for the programming and transmission of TV programs to the public. Firms may also produce or transmit programming to affiliated television stations, which broadcast programs to the public. They generate revenue primarily through advertising sales, which include on-air and digital media.
Cyclical and Seasonal Sales
Advertising sales, which are the main source of revenue for television broadcasters, are seasonal and cyclical and driven by political campaigns and major events, such as the Super Bowl.
Competition from Alternative Media
Television broadcasters compete for advertising revenue with a variety of alternative media, including newspapers, magazines, outdoor ads, direct mail, multichannel video programming distributors (MVPD), over-the-top video distributors (OTTD), and online media (Google, Facebook).
Recent Developments
Mar 7, 2025 - Streaming Surpasses Cable As Sports Platform Of Choice
- About 69% of US consumers surveyed between January 2024 and January 2025 by Hub Entertainment Research said that they plan to use a subscription video on-demand (SVOD) streaming service to watch sports programming. About 62% said the same a year earlier. Some 48% of fans between the ages of 13 and 34 said they’d subscribe to a streaming service with the specific intent of watching sports, compared to 29% over the age of 35. Hispanic streamers are more likely (46%) to use an SVOD service for sports.
- Networks are responding to the rapidly decreasing value of linear TV with asset value write-downs, according to TheWrap. Paramount Global and Warner Brothers Discovery have taken write-downs totaling $15 billion related to the value of their linear networks and softness in the advertising market this year. Comcast is likely to join them soon in writing down the value of its cable assets, analysts told TheWrap.
- Several local broadcast groups are leading a venture to accelerate the commercial launch of the ATSC 3.0 Framework Authority (A3FA), the driving force behind the RUN3TV platform, according to Comscore. RUN3TV allows broadcasters to integrate essential and advanced features like 'Start Over', viewer content discovery, and advanced emergency alerts across various platforms, while also allowing for the customization of unique services and content. It also enhances broadcasters' ability to gather detailed viewership data, offering insights that help tailor content directly to viewer preferences.
- TV broadcasting industry revenue increased 7.1% year over year and 9.5% quarter over quarter during the third quarter of 2024, according to the US Census Bureau. TV broadcasting industry employment increased slightly and average wages for nonsupervisory employees decreased slightly during the firstmonth of 2025, according to the US Bureau of Labor Statistics (BLS). TV broadcasters slightly increased their prices during 2024, according to the BLS. Television broadcasters generate revenue primarily through advertising sales, which include on-air and digital media.
Industry Revenue
TV Broadcasting
Industry Structure
Industry size & Structure
The average television broadcaster employs about 80 workers and generates about $87 million annually.
- The television broadcasting industry consists of about 830 firms that employ about 67,500 workers and generate $74 billion annually.
- The industry is highly concentrated; the top 20 companies account for about 86% of industry revenue.
- Large firms include Sinclair Broadcast Group and Nexstar (Tribune Media Group). The major television broadcast networks (ABC, NBC, CBS, Fox, CW) also own and operate local television stations, primarily in major media markets. Major media companies, such as Gannett and Hearst, also own stations that operate as network affiliates.
- About 1,760 television broadcast stations exist in the US, including almost 400 educational stations, according to the FCC.
Industry Forecast
Industry Forecast
TV Broadcasting Industry Growth
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