US Product Rental and Leasing Sector NAICS 532

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Industry Summary
The 51,000 product rental and leasing establishments in the US provide the use of commercial and consumer goods in return for lease or rental payments. Establishments may rent or lease nonfinancial intangible assets, including patents and trademarks (but excluding copyrighted works).
Seasonal, Uneven Demand and Cash Flow
Cash flow in the equipment rental/leasing sector is seasonal and driven by the dynamics of downstream industries.
Variability in Residual Value
Firms are exposed to financial risk when the market value of a vehicle or rental good is less than its depreciated value (residual value) when it is sold.
Recent Developments
Sep 4, 2025 - Hertz Begins Selling Cars on Amazon
- Rental car firm Hertz has started selling some of its used vehicles through Amazon’s automotive marketplace, according to The Wall Street Journal. The move is part of the firm’s effort to sell more excess cars directly to consumers. Hertz sells most of its cars through auctions and to dealers; consumer sales account for about a third of total vehicle sales. Currently, car shoppers can browse Hertz’s offerings on Amazon, make their purchase, then pick up their cars at locations in Dallas, Houston, Los Angeles, or Seattle. The company aims to add another 45 US pickup locations. In addition to Amazon, Hertz is also ramping up retail sales through its website and other digital outlets, including Carvana and Autotrader.com.
- Construction firms that work on civil infrastructure projects are holding steady as they manage uncertainties, including waning backlog growth and weaker margins, according to FMI’s third-quarter Civil Infrastructure Construction Index (CICI) survey. The CICI reading for the third quarter was 50.8 compared to 52.2 in Q2 2025 – on a 100-point scale. Any CICI reading above 50 indicates that more civil infrastructure contractors see conditions as good than poor. While about 52% of firms surveyed said their work backlogs had risen in Q3 2025 compared to a year earlier, only 25% expected backlog growth in Q4. While civil infrastructure firms expect backlogs to ease, margins remain under pressure from competitive bidding and higher costs. FMI expects firms to focus on project selection and cost controls to improve margins, as higher work volumes are a less reliable profitability boost. Infrastructure activity is a driver of equipment rental demand.
- The Equipment Leasing and Finance Association’s (ELFA) Monthly CapEx Finance Index (CFI) showed new business volume decreased 6.8% to $9.7 billion in July 2025 compared to the same month in 2024. On a month-over-month basis, new business volumes increased 1.7% in July. New business volume declined 3.8% in the first seven months of 2025 compared to the same period in 2024. ELFA CEO and President Leigh Lytle said, “The latest CapEx Finance Index data showed that conditions in the equipment finance industry continue to be steady, even as economic and financial volatility remains high. Equipment demand improved, and 2025 is on pace to be one of the best in the history of the CFI survey, despite some cooling from last year’s record amount of new business volume. Financial conditions remain healthy as credit approvals jumped, losses declined, and the delinquency rate remains stable. The survey took place before the latest round of tariffs was enacted in early August, so we’ll be monitoring the data closely for any signs of cooling demand or financial stress, but the sector remains well-positioned for the second half of 2025.”
- US manufacturing activity contracted in August 2025 for the sixth consecutive month, according to the Institute for Supply Management (ISM). The ISM’s Purchasing Managers Index (PMI) in August rose to 48.7 from 48 in July but remained in contraction territory. A reading above 50% indicates manufacturing expansion. July’s New Orders Index decreased by 0.7 percentage points to 47.1%. The August Production Index rose 4.3 percentage points to 51.4%. Several respondents to the August ISM survey said their businesses faced tariff-related purchasing and supply chain challenges. Of the 18 manufacturing industries tracked by the ISM, seven reported growth in August: textile mills; apparel, leather, and allied products; nonmetallic mineral products; food, beverage & tobacco products; petroleum and coal products; miscellaneous manufacturing; and primary metals. Industries reporting contractions in August included paper products; wood products; plastics and rubber products; transportation equipment; furniture and related products; machinery; electrical equipment, appliances, and components; computer and electronic products; chemical products; and fabricated metal products. US manufacturing activity is a demand driver for commercial equipment rental and leasing.
Industry Revenue
US Product Rental and Leasing Sector

Industry Structure
Industry size & Structure
The product rental and leasing services sector is comprised of 51,000 establishments that employ 577,300 workers and generate $210.6 billion in annual revenue, according to government sources.
- The product rental and leasing services sector represents 1.3% of the nation's Gross Domestic Product (GDP) and employs 0.4% of the country's workers.
- The sector is concentrated with the 20 largest firms representing 48% of revenue.
- In addition to employer establishments, the product rental and leasing services sector has 85,000 owner-operated establishments with no employees. Subsectors with the highest numbers of nonemployer establishments are commercial and industrial machinery and equipment rental and leasing (37%); automotive equipment rental and leasing (31%); and consumer goods rental (24%). The owners of nonemployer establishments typically perform the work and may outsource support functions like marketing and accounting.
- The product rental and leasing sector has shed about 4,100 establishments annually, which equals about 8.7% of existing establishments. However, the sector has added about 4,300 new establishments annually, which is equivalent to 8.4% of existing establishments. As a result, the sector has an average loss rate of 0.3%.
- The product rental and leasing sector is forecast to grow its employment base by 4.4% overall in 2023-2033, which is slightly higher than the national average of 4% for all jobs, according to the Bureau of Labor Statistics.
Industry Forecast
Industry Forecast
US Product Rental and Leasing Sector Industry Growth

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