US Product Rental and Leasing Sector NAICS 532

        US Product Rental and Leasing Sector

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Purchase Report

Industry Summary

The 51,000 product rental and leasing establishments in the US provide the use of commercial and consumer goods in return for lease or rental payments. Establishments may rent or lease nonfinancial intangible assets, including patents and trademarks (but excluding copyrighted works).

Seasonal, Uneven Demand and Cash Flow

Cash flow in the equipment rental/leasing sector is seasonal and driven by the dynamics of downstream industries.

Variability in Residual Value

Firms are exposed to financial risk when the market value of a vehicle or rental good is less than its depreciated value (residual value) when it is sold.


Recent Developments

Jan 6, 2026 - Equipment Leasing and Finance Volumes Remain Solid
  • The Equipment Leasing and Finance Association’s (ELFA) Monthly CapEx Finance Index (CFI) showed new business volume was valued at $10.3 billion in November 2025, down slightly from the month before. On a year-over-year basis, new business volumes decreased 4.4% in November. New business volume declined 0.9% in the first 11 months of 2025 compared to the same period in 2024. ELFA CEO and President Leigh Lytle said, "Demand for equipment remained strong in November. New business volumes topped $10 billion for the fourth straight month. We’re still on pace for one of our strongest years on record, and we expect that the Fed’s decision to lower the federal funds rate by 75 basis points in 2025 will bolster momentum for equipment demand next year."
  • A decline in foreign tourism to the US could lead to weaker demand for rental cars. Fewer foreign visitors are traveling to the US amid higher fees, more stringent visa requirements, travel restrictions, and harsh rhetoric from the Trump administration, according to The New York Times. According to some industry estimates, there were 4.5 million fewer international visits to the US in 2025 compared to the previous year. According to Tourism Economics, visits are down from nearly every part of the world, led by Canada, which has seen a 26% drop through November. Tourism from Germany, France, and South Korea is also down sharply. About 11 million fewer hotel rooms were booked in the US in 2025 compared to 2024, according to a hospitality market analyst with property research firm CoStar. While domestic tourism has surpassed pre-pandemic levels and somewhat cushioned the blow, it has not been enough to offset the decline in spending by foreign travelers.
  • Continued softness in the US manufacturing sector could signal weaker demand for some types of commercial equipment. US manufacturing activity contracted in December 2025 for the tenth consecutive month, according to the Institute for Supply Management (ISM). The ISM’s Purchasing Managers Index (PMI) in December fell to 47.9% from a reading of 48.2% in November. A reading above 50% indicates manufacturing expansion. December’s New Orders Index increased by 0.3 percentage points to 47.7%. The December Production Index rose 0.4 percentage points to 51%. Of the 18 manufacturing industries tracked by the ISM, only two reported growth in December: electrical equipment, appliances, and components; and computer and electronic products. Industries reporting contractions in December included apparel, leather, and allied products; wood products; textile mills; paper products; chemical products; printing & related support activities; nonmetallic mineral products; petroleum and coal products; primary metals; miscellaneous manufacturing; plastics & rubber products; fabricated metal products; machinery; food, beverage & tobacco products; and transportation equipment.
  • Amid rising apparel costs and shifting consumer habits, clothing rental platforms are gaining traction as budget-friendly alternatives, according to NPR. More than half a million women rent clothes, finding it cheaper and more flexible than buying. The apparel rental industry is valued at $2.6 billion and is projected to more than double by 2035, according to Future Market Insights. The industry has benefited from inflation and tariffs, which have driven up clothing prices. Companies like Nuuly and Rent the Runway are expanding inventory to meet holiday demand, though tariffs and supply chain delays pose challenges. Rental services appeal to consumers seeking fresh wardrobes without long-term commitments, offering convenience and cost savings while reshaping how fashion is consumed.

Industry Revenue

US Product Rental and Leasing Sector


Industry Structure

Industry size & Structure

The product rental and leasing services sector is comprised of 51,000 establishments that employ 577,300 workers and generate $210.6 billion in annual revenue, according to government sources.

    • The product rental and leasing services sector represents 1.5% of the nation's Gross Domestic Product (GDP) and employs 0.4% of the country's workers.
    • The sector is concentrated with the 20 largest firms representing 48% of revenue.
    • In addition to employer establishments, the product rental and leasing services sector has 123,000 owner-operated establishments with no employees. Subsectors with the highest numbers of nonemployer establishments are commercial and industrial machinery and equipment rental and leasing (29%); automotive equipment rental and leasing (35%); and consumer goods rental (27%). The owners of nonemployer establishments typically perform the work and may outsource support functions like marketing and accounting.
    • The product rental and leasing sector has shed about 4,100 establishments annually, which equals about 8.7% of existing establishments. However, the sector has added about 4,300 new establishments annually, which is equivalent to 8.4% of existing establishments. As a result, the sector has an average loss rate of 0.3%.
    • The product rental and leasing sector is forecast to grow its employment base by 3.6% overall in 2024-2034, which is slightly higher than the national average of 3.1% for all jobs, according to the Bureau of Labor Statistics.

                                  Industry Forecast

                                  Industry Forecast
                                  US Product Rental and Leasing Sector Industry Growth
                                  Source: Vertical IQ and Inforum

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