US Product Rental and Leasing Sector NAICS 532

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Industry Summary
The 51,000 product rental and leasing establishments in the US provide the use of commercial and consumer goods in return for lease or rental payments. Establishments may rent or lease nonfinancial intangible assets, including patents and trademarks (but excluding copyrighted works).
Seasonal, Uneven Demand and Cash Flow
Cash flow in the equipment rental/leasing sector is seasonal and driven by the dynamics of downstream industries.
Variability in Residual Value
Firms are exposed to financial risk when the market value of a vehicle or rental good is less than its depreciated value (residual value) when it is sold.
Recent Developments
Aug 4, 2025 - Equipment Rental Firms Notch Q2 Revenue Growth
- Two major US equipment rental firms notched robust revenue growth in the second quarter 2025. United Rentals’ Q2 2025 revenue was $3.9 billion, up 4.5% over the same period in 2024. The company’s rental revenue rose 6.2% to $3.22 billion in the second quarter over $3.2 billion in Q2 2024. United Rentals revised its full-year revenue outlook to $15.8 billion to $16.1 billion compared to a previous projection of $15.6 billion to $16.1 billion. Herc Rentals’ revenue in the second quarter increased 18% to $1 billion compared to Q2 2023. The increase in year-over-year revenue was partly due to recent acquisitions, including H&E Rentals.
- US manufacturing activity contracted in July 2025 for the fifth consecutive month, according to the Institute for Supply Management (ISM). The ISM’s Purchasing Managers Index (PMI) in July fell to 48% from a reading of 49% in June. A reading above 50% indicates manufacturing expansion. July’s New Orders Index decreased by 0.7 percentage points to 47.1%. The August Production Index rose 1.1 percentage points to 51.4%. Several respondents to the July ISM survey said their businesses faced tariff-related purchasing and supply chain challenges. Of the 18 manufacturing industries tracked by the ISM, eight reported growth in July: apparel, leather, and allied products; nonmetallic mineral products; textile mills; miscellaneous manufacturing; furniture and related products; and primary metals. Industries reporting contractions in July included printing & related support activities; paper products; chemical products; machinery; wood products; fabricated metal products; computer and electronic products; transportation equipment; electrical equipment, appliances, and components; and food, beverage & tobacco products. US manufacturing activity is a demand driver for commercial equipment rental and leasing.
- Domestic summer travel demand is largely offsetting a decline in international travel to the US, according to a second-quarter report by CarTrawler, a B2B technology provider to the car rental industry. Inbound travel to the US is expected to decline by 9% in 2025 from the prior year, primarily due to shifting US trade and travel policies, according to Tourism Economics. However, in May 2025, more than 40% of Americans surveyed said they planned to take a trip within the US within the next six months, according to reporting by the New York Times. Among Americans who are planning a trip, 70% plan to travel in the US, according to Bank of America’s 2025 Summer Travel and Entertainment Outlook.
- North American construction and engineering spending in 2025 is expected to grow by 1% after increasing an estimated 7% in 2024, according to FMI’s third-quarter 2025 North American Engineering and Construction Outlook. With growth of 32%, the data center sub-sector will lead 2025 nonresidential construction, followed by sewage and waste disposal (7% growth over 2024), amusement and recreation (+6%), water supply (+6%), educational (+4%), and public safety (+4%). Commercial construction spending is expected to decline 4% in 2025 amid a 4% drop in warehouse demand, which accounts for more than half of annual commercial spending. Lodging construction spending is forecast to fall by 3%, and stubbornly high office vacancies are expected to hold new office construction to 2% growth in 2025. Amid high mortgage interest rates and a lack of affordability, single-family construction spending is forecast to rise by 1% in 2025. A recent jump in new apartment supply and unfavorable cost conditions will reduce multifamily spending by 9% in 2025. In addition to strong spending on water and sewage projects, other segments of the infrastructure sector are projected to see spending increase in 2025, including power (+3%) and highway and street (+2%).
Industry Revenue
US Product Rental and Leasing Sector

Industry Structure
Industry size & Structure
The product rental and leasing services sector is comprised of 51,000 establishments that employ 577,300 workers and generate $210.6 billion in annual revenue, according to government sources.
- The product rental and leasing services sector represents 1.3% of the nation's Gross Domestic Product (GDP) and employs 0.4% of the country's workers.
- The sector is concentrated with the 20 largest firms representing 48% of revenue.
- In addition to employer establishments, the product rental and leasing services sector has 85,000 owner-operated establishments with no employees. Subsectors with the highest numbers of nonemployer establishments are commercial and industrial machinery and equipment rental and leasing (37%); automotive equipment rental and leasing (31%); and consumer goods rental (24%). The owners of nonemployer establishments typically perform the work and may outsource support functions like marketing and accounting.
- The product rental and leasing sector has shed about 4,100 establishments annually, which equals about 8.7% of existing establishments. However, the sector has added about 4,300 new establishments annually, which is equivalent to 8.4% of existing establishments. As a result, the sector has an average loss rate of 0.3%.
- The product rental and leasing sector is forecast to grow its employment base by 4.4% overall in 2023-2033, which is slightly higher than the national average of 4% for all jobs, according to the Bureau of Labor Statistics.
Industry Forecast
Industry Forecast
US Product Rental and Leasing Sector Industry Growth

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