US Retail Sector NAICS 44, 45

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Industry Summary
The 645,400 retail establishments in the US purchase goods from manufacturers and distributors and sell a mix of those goods to consumers and businesses. Specialty retailers sell a particular type of merchandise, such as furniture or jewelry, broad line retailers sell a wide variety of merchandise and include department stores, sporting goods stores and gift and souvenir stores. Big box stores (Walmart, Target) and wholesale clubs (Costco, Sam’s) are competition for a wide range of retailers.
Competition from Online Retailers
The coronavirus pandemic shut down brick-and-mortar stores and accelerated the adoption of online shopping by consumers.
Battling Against Inventory Obsolescence
The retail sector is in a constant state of change, driven by trends, fads, seasonality and perishability.
Recent Developments
Aug 22, 2025 - Surge in Retail Job Cuts
- According to a new report in Retail Dive, the retail sector had 80,487 job cuts in the first seven months of 2025, a nearly 250% increase year over year. The Challenger, Gray & Christmas report cites tariffs, inflation, and broader economic uncertainty as driving the workplace contraction, with the potential for further losses if consumer spending declines. According to the report, many companies in the retail sector have not released hiring plans for the rest of the year, noteworthy considering the upcoming holiday season. The US lost over 806,000 jobs in total across all industries, the most since 2020, when over one million job cuts occurred. According to the report, more than a third of the cuts in the first seven months were attributed to job eliminations by the Department of Government Efficiency (DOGE).
- Indicators measuring the collective mood of US consumers show mixed signals, with consumer confidence levels slightly up and consumer sentiment falling. Consumer confidence levels, an indicator of discretionary expenditures, improved in July 2025, month over month, rising by 2 points, according to the Consumer Confidence Index. Consumer confidence levels have stabilized since May but remain lower than last year’s, according to The Conference Board, which publishes the monthly index. July’s gain can be attributed to consumers over 35 years old and shared across all income groups, except the lowest income group earning below $15K. In addition, the consumer sentiment index from the University of Michigan dropped in August 2025 for the first time in four months. The index fell to 58.6 in preliminary August data from 61.7 in July. Year-ahead inflation expectation results were higher monthly, as consumers convey lingering anxiety about prices amid tariff impacts. The index serves as a predictor of consumer spending as it indicates consumers’ perception of their financial prospects and the broader economy.
- Back-to-school shopping is inching earlier, with 67% of respondents shopping in early July 2025 compared to 55% in 2024, according to an annual back-to-school survey released by the National Retail Federation and Prosper Insights and Analytics. Half of back-to-school families report shopping earlier this year, out of concern that prices will increase due to tariffs. According to the survey, “Consumers are being mindful of the potential impacts of tariffs and inflation on back-to-school items, and have turned to early shopping, discount stores and summer sales for savings on school essentials.” The survey estimates that total US back-to-school spending for families with students aged elementary through high school will reach $39.4 billion, up from $38.8 billion last year. The top destinations for back-to-school shopping include online (55%), department stores (48%), discount stores (47%), and clothing stores (41%).
- Retailers are cutting back on free shipping to offset tariff costs. Some retailers are eliminating free shipping, while others are raising the amount that customers must spend to qualify for free shipping, as a way to pass along higher costs to consumers, according to a recent Wall Street Journal report. One fashion lunchbox retailer has raised the threshold for shoppers to qualify for free shipping to $300 from $150. Retail-technology provider Narvar noted that the average minimum-order threshold for retailers to offer free shipping has increased from $82 in 2023 to $103 in 2025. Adjusting the shipping price is appealing to retailers since it does not change the front-facing shopping price to consumers, per Narvar CEO Anisa Kumar.
Industry Revenue
US Retail Sector

Industry Structure
Industry size & Structure
The retail sector is comprised of 645,400 establishments that employ 15.5 million workers and generate $6.9 trillion in annual revenue, according to government sources.
- The retail sector represents 6.4% of the nation's Gross Domestic Product (GDP) and employs 10.1% of the country's workers.
- The sector is concentrated at the top with the 20 largest retail firms representing 30% of revenue, but it is fragmented at the bottom.
- In addition to employer establishments, the retail sector has 2.1 million owner-operated establishments with no employees. Subsectors with the highest numbers of nonemployer establishments are direct selling establishments, which include door-to-door sales, home parties, fuel (heating oil and propane) delivery, and meat and meal plans (39%); ecommerce (8%); grocery products (8%); clothing stores (6%) and automobile dealers (5%). The owners of nonemployer establishments typically perform the work and may outsource support functions like marketing and accounting.
- The retail sector shed about 73,000 establishments in 2022, which equals about 7% of existing establishments, according to the Bureau of Labor Statistics. In comparison, the sector added 70,000 new establishments in 2022.
- The retail sector is forecast to reduce its employment base by 0.3% overall in 2022-2032, which is lower than the national average of 5.3% for all jobs, according to the Bureau of Labor Statistics.
Industry Forecast
Industry Forecast
US Retail Sector Industry Growth

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