US Wholesale Sector NAICS 42

        US Wholesale Sector

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Purchase Report

Industry Summary

The 278,000 merchant wholesalers in the US purchase goods from suppliers and sell a mix of those goods to customers. Major customer segments include manufacturers, other distributors, retailers, exporters, institutions (i.e. schools and hospitals), and service providers (i.e. restaurants and hotels). Wholesalers are also known as wholesale merchants, distributors, jobbers, drop-shippers, or import/export merchants.

Competing with Suppliers

The traditional flow of goods from manufacturer to wholesaler and then to retailer or service provider is beginning to break down.

Expansion Pressure 

Rapid growth in e-commerce and consumer demand for faster order fulfillment are putting pressure on wholesalers to set up distribution facilities closer to major customers and carry a wider range of goods.


Recent Developments

Nov 26, 2025 - Cargo Slowdown Expected in 2026: Tracker
  • According to the Global Port Tracker from the National Retail Federation and Hackett Associates, US ports handled 2.1 million TEU in September 2025, down 9.3% year over year, with October projected at 1.9 million TEU, an 11.5% decline. A sharper drop is expected in Q1 2026, with January forecast at 1.98 million TEU, down 11.1%. The US wholesale sector faces mounting challenges as import volumes soften under tariff pressure. The declines signal tighter inventory pipelines, longer lead times, and higher costs as tariffs complicate sourcing strategies. The unpredictable tariff policy has made planning difficult, forcing distributors to hedge with diversified suppliers or absorb margin pressure. Overall, wholesalers must adapt logistics and pricing models to navigate reduced cargo flows and ongoing trade uncertainty. Hackett Associates founder Ben Hackett said the on-again, off-again tariff policy in 2025 has made planning difficult for both importers and ocean carriers. The usual end-of-the-year slowdown is expected in November and December.
  • The Wholesale Trade Industry is one of 11 industries reporting growth in October's Services ISM Report on Business. Executives in the Wholesale Trade industry reported increases in business activity, new orders, prices paid for materials and services, and order backlogs, along with slower deliveries and decreases in employment, new export orders, and imports in October. Additional industries reporting growth during the period were Accommodation & Food Services; Retail Trade; Real Estate, Rental & Leasing; Health Care & Social Assistance; Utilities; Transportation & Warehousing; Agriculture, Forestry, Fishing & Hunting; Information; Professional, Scientific & Technical Services; and Educational Services. Six industries reported contraction during the period, including Arts, Entertainment & Recreation; Management of Companies & Support Services; Finance & Insurance; Public Administration; Construction; and Other Services. Overall, economic activity in the services sector expanded in October, with the Services PMI registering 52.4%.
  • Consumer sentiment weakened notably in late 2025, signaling immediate pressure on US wholesale demand. The University of Michigan’s Index of Consumer Sentiment fell 6.2% month-over-month in preliminary November data to 50.3, nearly 30% lower year-over-year, while both current conditions and expectations indices registered sharp declines. Rising year-ahead inflation expectations at 4.7% and elevated uncertainty suggest households may restrain discretionary purchases, directly affecting wholesale channels reliant on consumer-facing sectors. Similarly, the Conference Board’s Consumer Confidence Index slipped to 94.6 in October, with stronger present conditions offset by weaker short-term outlooks. Inflation expectations climbed to 5.9%, and more than half of consumers anticipate higher interest rates, pointing to tighter credit conditions. For wholesalers, the trends imply slower inventory turnover, cautious restocking, and potential margin compression as downstream buyers adjust orders to match softer consumer demand. Vigilance in pricing, supply chain management, and liquidity planning will be critical to sustaining resilience.
  • A Zebra Technologies and Oxford Economics study reveals that automation and AI-enhanced workflows have led to productivity increases of up to 21% in transportation and logistics, 19% in manufacturing, and a 21% improvement in customer satisfaction in retail. The research highlights how improvements such as integrating automation, data, and frontline expertise boost efficiency, visibility, and financial performance. For top global firms, the improvements could translate into an average of $3 billion in higher revenue and an average of $120 million in added profit.

Industry Revenue

US Wholesale Sector


Industry Structure

Industry size & Structure

The wholesale sector is comprised of 278,000 establishments that employ 6.1 million workers and generate $11 trillion in annual revenue, according to government sources.

    • The wholesale sector represents 6% of the nation's Gross Domestic Product (GDP).
    • The sector is fragmented with the 20 largest firms representing just 20% of revenue.
    • In addition to employer establishments, the wholesale sector has 393,682 owner-operated establishments with no employees. Subsectors with the highest numbers of nonemployer establishments are ecommerce wholesalers, agents and brokers (16.8%), grocery wholesalers (7%); apparel, piece goods, and notions wholesalers (6.5%); machinery, equipment, and supplies wholesalers (4.3%) and motor vehicle (4.2%); these firms typically perform the work and may outsource support functions like marketing and accounting.
    • While the wholesale sector shed about 56,000 establishments in 2022, it also added about 56,000 new establishments that year.
    • The wholesale sector is forecast to grow its employment base by 2.4% overall in 2021-2031, which is much lower than the national average of 5.3% for all jobs, according to the Bureau of Labor Statistics.

                                  Industry Forecast

                                  Industry Forecast
                                  US Wholesale Sector Industry Growth
                                  Source: Vertical IQ and Inforum

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