Vending Machine Operators NAICS 445132
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Industry Summary
The 2,600 vending machine operators in the US generate revenue by reselling a variety of merchandise through automated machines. The majority of companies are full-line vending machine operators which distribute multiple product categories. About a quarter of the industry specializes in a product category, such as candy or cigarettes. Common locations for vending machines include manufacturing facilities, offices, hotels, restaurants, bars, retailers, schools, hospitals or nursing homes, and government buildings.
Mitigating Theft
Because vending is generally a cash business, companies are at risk for theft from both internal and external sources.
Technology Improves Performance
More vending machine operators are investing in technology to improve operating efficiency and boost sales and profitability.
Recent Developments
Nov 20, 2025 - Tariff Rollback to Reduce Costs for Vending Operators
- According to a report in Vending Market Watch, the rollback of US reciprocal tariffs on coffee, tea, tropical fruits, juices, cocoa, spices, and nuts is expected to ease cost pressures for the vending machine industry. President Trump’s executive order on November 14 removes these products from the 10% global tariff and related duties, effective for imports entered after Nov. 13, 2025. The White House cited strong US demand and limited domestic production capacity, alongside new trade deals with Argentina, Ecuador, Guatemala, and El Salvador, as drivers of the exemptions. For vending operators, the changes could reduce volatility in key categories and lower the cost of goods sold, particularly in coffee and cocoa, which are staples of convenience services.
- Softening consumer confidence in late 2025 may weigh on vending machine operators as consumers cut back on discretionary purchases. The Conference Board’s Consumer Confidence Index slipped to 94.6 from 95.6 in October, with stronger current conditions (129.3) offset by weaker short-term expectations (71.5). Inflation expectations rose to 5.9%, and more than half of consumers anticipated higher interest rates, signaling tighter budgets. The University of Michigan’s Index of Consumer Sentiment fell 2.7% in November month over month to 53.6, down 24% year over year, while its Expectations Index dropped 32.1% annually to 50.3. For vending machine operators, this environment suggests softer demand for premium snacks and beverages, with customers gravitating toward lower cost items and promotions. Operators may face margin pressure as inflation raises input costs, even as consumers become more deal focused.
- According to a report in Vending Times, reverse vending machines (RVMs) are gaining traction as sustainability becomes a retail priority. The machines accept used beverage containers and give consumers refunds or incentives, streamlining recycling through automation. Driven by expanding deposit return schemes and rising environmental awareness, RVMs are now common in supermarkets and convenience stores. Operators must consider regulatory compliance, machine accuracy, capacity, and customer experience, while manufacturers focus on modular design and advanced recognition technologies. With over 87,000 units globally, RVMs represent a scalable solution for waste reduction and consumer engagement. Growing RVM adoption signals a shift toward circular economy practices, positioning operators and manufacturers to capitalize on regulatory momentum and sustainability-driven innovation.
- Employment by convenience retailers and vending machine operators was flat in July 2025 compared to the previous year, according to data from the US Bureau of Labor Statistics. In the past decade, industry employment fell 1.2%, lower than the 13% growth in the overall private employment. Wages at convenience retailers and vending machine operators were also flat in July 2025 year over year, reaching $16.59 an hour. A recent report on the convenience services industry shows the industry generates $40 billion in annual economic impact in the US, as well as supporting 165,300 jobs with $11.3 billion in wages paid, according to the Foundation of the National Automatic Merchandising Association. The report includes traditional vending, unattended retail markets, office coffee, and pantry services as part of the convenience services industry.
Industry Revenue
Vending Machine Operators
Industry Structure
Industry size & Structure
The average vending machine operator operates out of a single location, employs 14 workers, and generates $3 million annually.
- The vending machine operations industry consists of about 2,500 companies that employ about 35,500 workers and generate about $8 billion annually.
- The industry is concentrated at the top and fragmented at the bottom. The top 50 firms account for 65% of sales.
- Many vending machine operators are small to medium-size businesses. Some operators service routes part-time.
- Some large food and beverage manufacturers and food service operators have vending operations. Food service companies Aramark and Compass Group have large vending machine operations. Compass owns Canteen Vending Services.
Industry Forecast
Industry Forecast
Vending Machine Operators Industry Growth
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