Wineries NAICS 312130
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Industry Summary
The 11,620 wineries in the US produce and sell a wide range of wines. Wines can be broadly categorized into three groups: still wine, often referred to as table wine; sparkling wine, effervescent wines like champagne; and dessert wine, such as brandy. Most wineries operate their own vineyards for grape production, but may purchase a large percentage of their needs from independent growers.
Industry Consolidation
The wine industry has seen an increase in the consolidation of vineyards and wineries, particularly among smaller, family-owned operations.
Increased Regulation And Taxes
The wine industry is subject to strict, frequently changing federal and state regulations for virtually every aspect of operations, from production to advertising.
Recent Developments
Aug 29, 2025 - Canada to Lift Tariff on US Wines
- Come September 1, US wineries that export products to Canada will no longer face the 25% tariff Canada imposed on American wine in March, The Wall Street Journal reports. Since then, US winemakers have seen exports to Canada approach zero as Canadians boycotted US products and liquor stores removed US wines from shelves. US Census Bureau figures show that US wine exports to Canada plummeted 96.8% in June compared to June 2024. June’s precipitous drop followed a 97.2% fall in May and a 93.2% collapse in April, the month after the tariff was imposed. All told, Canadians have purchased nearly $130 million less US wine through the first half of 2025 compared to H12024. According to the Robb Report, if this level of trade activity persists through the end of 2025, American winemakers may lose an additional $240 million.
- Republic National Distributing Company (RNDC) has announced it is exiting California at the beginning of September, leaving thousands of wineries scrambling, Meininger’s International reported in June. The departure of the nation's second-largest wine-and-spirits distributor from California means US and foreign wineries will be left without a route to market in one of the most important wine markets in the world, according to Meininger’s. California law requires wineries to go through a wholesaler to sell their products to retailers and restaurants, while wineries in California are allowed limited self-distribution. The CEO of the Texas-based distributor said the decision to leave California was “driven by rising operational costs, industry headwinds, and supplier changes that made the market unsustainable.” RNDC’s departure from the Golden State means that wineries contracting with the company must now find new wholesalers in an historically depressed wine market.
- Shifting population demographics, consumer trends, and a surplus of wine grapes are among the headwinds facing the struggling wine industry, which is responding with layoffs and winery closings, The Independent reported in February. Bronco Wine Company – the California winemaker behind retailer Trader Joe’s bargain wine brand Charles Shaw (aka Two Buck Chuck) laid off 81 employees at its winery in Stanislaus County, in April, SF Gate reports. In a WARN notice the company said the layoffs were “part of a strategic restructuring plan to enhance operational efficiency and adapt to the challenging headwinds in the wine industry.” Bronco isn’t the only winery impacted by the decline in wine consumption. According to The Independent, wine makers across the world are feeling the effects, with at least three California wineries — Carlisle, Edmunds St. John, and Vinca Minor – all announcing closures.
- Producer prices for wineries remained flat in July compared to a year ago after inching up 0.8% in the previous July-versus-July annual comparison, according to the latest US Bureau of Labor Statistics data. Wineries lack pricing power due to weak demand and a multiyear slide in sales. At the retail level, the average cost per liter of wine in the US has been falling since mid-2021, according to Federal Reserve data. In 2024, US wine sales declined 6.3% from 2023, according to the industry data group SipSource. In June employment by breweries, wineries, and distilleries grew 4.7% year over year to a new high, per the BLS.
Industry Revenue
Wineries
Industry Structure
Industry size & Structure
The average winery employs 4-5 workers and generates $2.2 million in annual revenue.
- There are about 11,620 wineries in the US, employing about 58,000 employees, and generating sales of about $24 billion.
- The US wine-making industry is characterized by thousands of small, family-owned wine growers and wineries, together with a few very large, sometimes publicly held, wine conglomerates.
- The four largest wineries in the US -- E&J Gallo, The Wine Group, Constellation Brands, and Trinchero Family Estates -- generate about 38% of the industry's revenue.
- The top wine-producing states are California, Washington, and New York. In California, about 615,000 acres are devoted to wine grapes, growing over 110 varieties of grapes and producing an average of 3-4 million tons of grapes annually.
- The average winery relies on seasonal contract workers for many growing and production-related jobs.
- Wine production in the US is declining. US winemakers produced about 648 million gallons of wine in 2024, the lowest total in more than a decade.
- US export sales of wine exceed $1.2 billion annually to more than 150 countries worldwide.
Industry Forecast
Industry Forecast
Wineries Industry Growth
Source: Vertical IQ and Inforum
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