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Thank you for visiting us Barlow Business Banking in Columbus, Ohio!

Industry Intelligence offers value across the entire bank enterprise, from the credit underwriting team and group banking to wealth management and card services — and nearly every line of business in between. Save bankers’ time, boost their confidence, build credibility, and deepen relationships, all with just a little help from Industry Intelligence!


We’re all about relationships. We license Barlow Research’s survey data on usage of banking products by small businesses to give users insight into how frequently specific products are used within each industry.

“Vertical IQ provides me a leading edge to be able to build trust with the client, to be able to gain knowledge with the client that they didn’t really know I had going into it. And it helps create a client from day one that can last throughout my career.”

Walt Parker, Business Development Officer

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