TEAM

MEET THE TEAM BEHIND VERTICAL IQ

BOBBY MARTIN

Bobby Martin
CEO & Co-FOUNDER

Startup wiz who digs industry research, call preparation, and talks too much. Angel investor, The Hockey Stick Principles author, former banker, Appalachian State alumni, hiking, sports of all types, Federer wanna-be, mountains, questioning authority, and his fav musician is Ryan Adams.

Favorite movie: A River Runs Through It

BILL WALKER

Bill Walker
Co-Founder and EVP, Product Strategy

With over 35 years of technology product management experience, the “old man” of the team, also known as “the doctor”. Fan of craft beers, wine, good food, watching sports, and creating limericks. Formerly a serious golfer, now a Crossfit devotee, along with his wife (the real athlete in the family). A lover of all dogs, especially golden retrievers.

Favorite movie: Shawshank Redemption

SUSAN BELL

Susan Bell
Co-Founder and EVP, Sales

Former banker, current industry intelligence guru with a passion for helping sales professionals and advisors differentiate themselves. A musician and avid shoe collector. Can be found most days walking on the beach before heading to the office. 100% morning person and total mom (minus the jeans).

Favorite movie: GoodFellas

COURTNEY FARFOUR

Courtney Farfour
Senior Sales Associate

Teacher at heart, solutions-provider by trade. Now combining the two by helping others in the financial industry succeed. Pays attention to the details. Professional beach bum and soccer mom living in Raleigh, NC, with her husband, two boys, and a pup.

Favorite movie: Christmas Vacation

NICOLLE BOUFFARD DELISO

Nicolle Bouffard DeLiso
Director, Customer Success

13-year banker turned matchmaker — connecting Vertical IQ customers with the industry tools they need to win new business and improve retention! Bourbon snob, football fanatic, avid sailor, and mom to 2 fur babies (Ozzy – Australian Shepherd and Audrey – Tortoiseshell Cat).

Favorite movie: Breakfast at Tiffany’s

IAN PEDDICORD

IAN PEDDICORD
Customer Success Manager

Relationship liaison and customer solutions are his thing. Resident armchair hockey/soccer, music and bad movie aficionado. Avid woodworker, and tinkerer of tech with dozens of unfinished projects. Graduate of ECU (Arggh), lives in Raleigh and has a dog.

Favorite movie: Guardians of the Galaxy

DAVID BUFFALOE

David buffaloe
Chief Marketing Officer

The “Marketing Guy.” 25+ years of building early stage companies through marketing strategy and execution. Weekend warrior on the tennis court and lover of bourbon, craft beers, travel and watching sports (except baseball). Devoted NCSU Wolfpack and Carolina Hurricanes fan. Raleigh native and family guy to wife, two kids and dog Finley.

Favorite movie: Pulp Fiction

LAURA STIDHAM

Laura Stidham
Director, Marketing

Prom queen turned marathon runner (never again) with a weakness for junk food and a love for live music. Marketing wiz, sailing aficionado, and living proof that big things come in small packages. Dog mom to the best dog in the world and Vertical IQ mascot, Rudder the Golden.

Favorite movie: Silence of the Lambs

DRAKE BRANSON

Drake Branson
Director, Business Analytics

Equal parts strategist, marketer, and company handyman. Traveler & outdoorsman with a love for dogs, good espresso, and anything competitive (yes, even toe wrestling). App State grad/soccer player/coach and former winner of the “Best Dressed” senior superlativ