Health Supplement Stores

Health Supplement Stores

Overview

The 5,100 health supplement stores in the US sell vitamins, nutritional supplements, body enhancing supplements, and related products. Companies may also carry additional product categories associated with healthy lifestyles, including organic/natural foods and personal care products; diet and weight management supplements; and specialty pet foods. The industry includes national and regional chains, franchises, and independent operators. Large retailers often stock several thousand stock keeping units (SKUs) in each store, across multiple categories and brands.

Consumer Skepticism

The world of health supplements is fraught with conflicting information.

Favorable Demographics

The aging US population and increasing number of baby boomers is creating strong demand for health supplements.