Health Supplement Stores

Industry Profile Report

Dive Deep into the industry with a 25+ page industry report (pdf format) including the following chapters

Industry Overview Current Conditions, Industry Structure, How Firms Operate, Industry Trends, Credit Underwriting & Risks, and Industry Forecast.

Call Preparation Call Prep Questions, Industry Terms, and Weblinks.

Financial Insights Working Capital, Capital Financing, Business Valuation, and Financial Benchmarks.

Industry Profile Excerpts

Industry Overview

The 5,000 health supplement stores in the US sell vitamins, nutritional supplements, body enhancing supplements, and related products. Companies may also carry additional product categories associated with healthy lifestyles, including organic/natural foods and personal care products; diet and weight management supplements; and specialty pet foods. The industry includes national and regional chains, franchises, and independent operators. Large retailers often stock several thousand stock keeping units (SKUs) in each store, across multiple categories and brands.

Consumer Skepticism

The world of health supplements is fraught with conflicting information.

Fads And Trends

Driven by new product proliferation, the health supplement industry is subject to fads and trends, which can cause uneven demand and cash flow.

Industry size & Structure

The average health supplement store operates out of a single location, employs 9 workers, and generates $1.3 million annually.

    • The health supplement retailing industry consists of about 5,000 firms that operate 10,000 stores, employ 45,600 workers and generate about $6.6 billion annually.
    • The industry is fragmented at the bottom with some large players at the top; the top 50 companies account for about 51% of industry revenue.
    • Large companies include General Nutrition Centers (GNC), Vitamin Shoppe, and Vitamin World.
    • The industry includes national and regional chains, franchises, and independent operators.
                                  Industry Forecast
                                  Health Supplement Stores Industry Growth
                                  Source: Vertical IQ and Inforum

                                  Recent Developments

                                  Dec 3, 2022 - Vitamin D Supplements May Not Reduce Statin-associated Muscular Pain
                                  • Researchers have found that vitamin D had the same efficacy as a placebo in treating statin-associated muscle symptoms (SAMS). Statins are the most common treatment for high cholesterol, but many statin users discontinue treatment due to statin-associated muscle symptoms (SAMS). Observational studies had shown that those who took vitamin D supplements after discontinuing statin use due to SAMS could tolerate later statin use. Researchers said that the previous reports of a beneficial effect of vitamin D are likely due to a placebo effect from a physician’s recommendation of vitamin D as a way to treat muscle symptoms.
                                  • Influenza is hitting the US unusually early and hard, according to the US Centers for Disease Control and Prevention. Health supplement stores may see an early jump in demand for products believed to help prevent the flu or minimize symptoms. Flu season usually lasts from October to May, peaking in December and January. A record number of people were hospitalized in the month of October. “It’s unusual, but we’re coming out of an unusual covid pandemic that has really affected influenza and other respiratory viruses that are circulating,” said Lynnette Brammer, an epidemiologist who heads the CDC’s domestic influenza surveillance team. Activity is high in the south and southeast and is starting to move up the Atlantic coast.
                                  • Video game players looking to improve performance are rejecting sugary, over-caffeinated energy drinks in favor of health supplements, according to industry experts. Marketing materials for health supplements targeted at “gamers” often includes claims that the products improve concentration, endurance, accuracy, decision making, and reaction time. Some claim to provide protection against harmful blue light emitted from some computer displays and TVs. "Health trends in general lean toward more comprehensive approaches to wellbeing, and it appears the Esports industry is aligning with that trend," said Rob Brewster, president of Ingredients by Nature. "Gamers are more aware of how they treat their bodies, and many teams now employ professionals to help balance play-intensive lifestyles with specifically designed sleep, nutrition, and physical-activity programs.”
                                  • Legislation introduced in the US Congress would require dietary supplement manufacturers to list their products with the US Food and Drug Administration (FDA). The Dietary Supplement Listing Act of 2022 would require companies to provide FDA with product names, a list of ingredients, an electronic copy of the label, allergen statements, and structure/function claims. Some supplement industry leaders say that the proposed legislation could give FDA a premarket approval leverage over dietary supplements such that the agency could use a mandatory listing process to prevent certain dietary supplement ingredients from coming to market.
                                  Get A Demo

                                  Vertical IQ’s Industry Intelligence Platform

                                  See for yourself why over 60,000 users trust Vertical IQ for their industry research and call preparation needs. Our easy-to-digest industry insights save call preparation time and help differentiate you from the competition.

                                  Build valuable, lasting relationships by having smarter conversations -
                                  check out Vertical IQ today.

                                  Request A Demo