Jewelry and Silverware Manufacturers

The 1,860 jewelry and silverware manufacturers in the US manufacture all types of jewelry, silverware, and related components. Major product categories include gold and platinum jewelry; silver and silver-clad jewelry; jewelry made of precious stones, semi-precious stones, pearls, or stamped metal; and costume jewelry. Silverware accounts for a very small percentage of the industry.

Seasonal Demand

Demand for jewelry is highly seasonal and peaks during gift-giving occasions, such as the November-December holidays, Valentine’s Day, and Mother’s Day.

Variable Material Costs And Supply

The price of metals and gemstones is highly volatile and fluctuates based on market conditions and investor sentiment.

Sep 3, 2026 - AGTA Revises Synthetic Gem Labels

• The American Gem Trade Association's revised gemstone disclosure rules could require US jewelry manufacturers that are members to change how synthetic gemstones are identified throughout production, packaging, and wholesale sales. Members must use “synthetic” for manufactured gemstones and cannot use “lab-grown” by itself. Manufacturers may need to update product specifications, SKU descriptions, catalogs, certificates, packaging, invoices, and retailer-facing marketing materials, creating near-term administrative and relabeling costs. The policy could also prompt retailers to demand clearer supplier documentation, increasing traceability requirements across the jewelry supply chain. Although nonmember manufacturers are not directly bound by AGTA’s Code of Ethics, wider adoption could influence retailer purchasing standards and industry terminology. Producers emphasizing natural-colored gemstones may benefit from clearer differentiation, while manufacturers of lab-created jewelry could face branding challenges and potentially weaker consumer appeal if “synthetic” carries a less favorable perception.
• Weaker consumer confidence in August points to a more cautious outlook for US jewelry and silverware manufacturers, as softer discretionary spending could reduce retailer orders and demand for higher-priced products. The University of Michigan’s Consumer Sentiment Index fell 6.3% from July to 51.7, suggesting softer overall demand. Its Current Economic Conditions Index declined 5.3% to 51.9, indicating households feel less comfortable about present finances, while the Expectations Index dropped 7.0% to 51.5, potentially restraining future jewelry purchases and manufacturer orders. The Conference Board’s Consumer Confidence Index slipped to 89.4. Its Present Situation Index rose 6.8 points to 121.2, offering some support from improved labor-market perceptions. However, its Expectations Index fell 5.8 points to 68.2, suggesting manufacturers could face cautious retailer ordering and weaker demand for discretionary, higher-priced products.
• De Beers' latest US Diamond Acquisition Study points to favorable demand trends for US jewelry manufacturers as consumers spend more on natural diamond jewelry and seek more distinctive, personalized designs. The average natural diamond jewelry purchase price increased 25% to $4,063 in 2025 from $3,242 in 2023, driven by larger average carat weights (1.86 carats versus 1.65 in 2023). While bridal purchases remain important, non-bridal occasions now account for 75% of US natural diamond demand, expanding opportunities for manufacturers to develop products for gifting, self-purchase, and milestone celebrations. Gen Z represents 23% of natural diamond demand value despite making up 18% of the population and spends an average of $4,080 per purchase—nearly double Baby Boomers' average. De Beers also reported natural diamond sales at 950 US independent jewelers rose 4% year over year in Q4 2025 and 9% in Q1 2026, supporting continued demand for natural diamond jewelry.
• LVMH’s watches and jewelry division grew about 7% in the first quarter of 2026, driven largely by Tiffany & Co, which has become a key performance engine for the group and contributed more significantly to overall results than slower-growing categories like fashion, according to a Merca 2.0 report. Tiffany’s momentum reflects successful repositioning, brand investment, and expansion in major markets, helping it stand out in a challenging luxury environment. More broadly, jewelry’s strength is tied to its perception as a lasting, high-value purchase with consistent demand from occasions like engagements and gifting. For the US jewelry store industry, this indicates relative resilience, with stable demand supported by affluent consumers and milestone-driven purchases, even as other discretionary retail segments face greater volatility.

Industry size & Structure

The average jewelry or silverware manufacturer operates out of a single location, employs fewer than 11 workers, and generates $4.7 million in annual revenue.

• The jewelry and silverware manufacturing industry consists of about 1,860 companies that employ about 19,900 workers and generate $8.8 billion annually.
• The industry is concentrated at the top and fragmented at the bottom; the top 50 firms account for nearly 75% of industry sales.
• Jewelry manufacturers account for the vast majority of industry sales and establishments. The domestic silverware manufacturing industry accounts for about 1% of sales.
• Large companies, such as Tiffany's and David Yurman, may have retail operations. Other large jewelry manufacturers include Stuller and Richline Group (a subsidiary of Berkshire Hathaway). Large silverware manufacturer Lenox owns the Oneida brand (Lenox itself is owned by a private equity firm), and both brands rely on overseas production. Sherrill Manufacturing is one of the last remaining US flatware manufacturers.