Lawn and Garden Equipment Manufacturers
Industry Profile Report
Dive Deep into the industry with a 25+ page industry report (pdf format) including the following chapters
Industry Overview Current Conditions, Industry Structure, How Firms Operate, Industry Trends, Credit Underwriting & Risks, and Industry Forecast.
Call Preparation Call Prep Questions, Industry Terms, and Weblinks.
Financial Insights Working Capital, Capital Financing, Business Valuation, and Financial Benchmarks.
Industry Profile Excerpts
Industry Overview
The 150 lawn and garden equipment manufacturers in the US produce tractors, lawnmowers, snowblowers, and related attachments and equipment like tillers, shredders, and leaf blowers. Firms typically offer products designed for residential and/or commercial use and offer warranty coverage for products sold. Channels of distribution include distributors, dealers, various retailers, and rental centers. Firms may also sell products directly to government entities or end-users through websites.
Uneven Demand
Demand for lawn and garden equipment is seasonal and typically higher during the spring and summer when lawn care and maintenance activity rises.
Foreign Competition
US manufacturers compete against foreign firms that benefit from government subsidies and/or produce comparable products at a lower cost.
Industry size & Structure
The average lawn and garden equipment manufacturer employs about 113 workers and generates about $53 million annually.
- The industry consists of about 150 firms that employ over 17,000 workers and generate over $8 billion annually.
- The industry is highly concentrated; the top 50 companies account for over 98% of industry revenue. Firms that generate $100 million or more annually account for 8.1% of firms and 91.8% of industry revenue.
- Large firms include Toro, MTD Holdings (Stanley Black & Decker), Husqvarna Group (Sweden), and Echo (Yamabiko - Japan). John Deere also offers lawn and garden equipment as part of its agricultural and turf operations.
Industry Forecast
Lawn and Garden Equipment Manufacturers Industry Growth
Recent Developments
Jun 14, 2024 - Producer Price Increases Ease
- Producer prices for lawn and garden equipment manufacturers rose 1.6% in April compared to a year ago after rising 6.3% in the previous annual comparison, according to the latest US Bureau of Labor Statistics data. Meanwhile, employment by makers of agricultural implements, which includes lawn and garden equipment manufacturers, dipped in April (down less than 1%), while average wages at agricultural, construction, and mining machinery firms rose 8% over the same period to $30.12 per hour, a dime short of their peak in November, BLS data show.
- Landscaping ranks as the #1 project homeowners want to tackle this summer, Outdoor Power Equipment Magazine (OPE+) reported in June. A nationwide survey of more than 1,000 homeowners found that nearly two-thirds (62%) are planning a landscaping project, with 28% of homeowners prioritizing sustainable design for their yard and 40% saying they grow their own fruits and vegetables. Atlanta topped the list for the city with the best backyards, with a big focus on lawn care and landscape design. Dallas, Washington, DC., Seattle, and Orlando round out the top 5, according to backyard trend tracker Thumbtack’s 2024 Curb Appeal Trends Report. Notably, nearly one-third (29%) of those surveyed said they intend to spend up to $5,000 on improving their outdoor spaces this summer, according to Thumbtack.
- A national survey of US homeowners indicates that Americans’ investment in their outdoor spaces since the pandemic is likely to continue, Turf Magazine reported in April. A large majority (85%) of respondents reported making some improvements to their yards (landscaping, patios, decks, fire pits, and playscapes as top investments) during the last five years, and 74% said they are likely to make more improvements over the next two years. Moreover, 76% of homeowners polled said that if they were looking for a new home, it would be important that it had a well-maintained lawn. Two-thirds of those surveyed said “yard shame” prevents them from hosting outdoor gatherings as much as they’d like, and 56% of homeowners said they’re less likely to host an event inside if their yard doesn’t look great. According to Turf Magazine, the survey found that homeowners care deeply about home landscaping and having a well-maintained lawn.
- A new California law that bans homeowners and landscaping professionals from purchasing gas-powered lawn care equipment (manufactured after Dec. 31, 2023) from retailers in the state took effect in January, CarbonCredits.com reports. California is the world’s 4th-biggest economy and the first US state to phase out fossil fuel-powered landscaping tools, including lawn mowers, leaf blowers, and chainsaws. The new law aims to drastically reduce harmful air quality across the state, by pushing people to use electric or battery-powered equipment instead. The carbon emissions from gas-powered lawn tools, especially lawn mowers and leaf blowers, significantly contribute to air pollution while generating excessive noise. In 2020, lawn tools emitted more than 30 million tons of CO2, according to the EPA. The ban on gasoline-powered lawn equipment in California could signify a transformative shift in the landscape of suburban America and will test Americans’ willingness to embrace cleaner technologies in their daily lives.
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