Photography Studios
Industry Profile Report
Dive Deep into the industry with a 25+ page industry report (pdf format) including the following chapters
Industry Overview Current Conditions, Industry Structure, How Firms Operate, Industry Trends, Credit Underwriting & Risks, and Industry Forecast.
Call Preparation Call Prep Questions, Industry Terms, and Weblinks.
Financial Insights Working Capital, Capital Financing, Business Valuation, and Financial Benchmarks.
Industry Profile Excerpts
Industry Overview
The 8,800 photography studios in the US sell professional still, video, or digital portrait photography products and services. Major revenue categories include general individual and group portraits, school portraits, wedding photography, and special event services. Firms may offer related products and services, such as yearbook, directory, or memory book publication or commercial photography and print production services.
Competition from Amateurs
Falling prices for photographic equipment allowed many amateur photographers to produce high quality work, effectively reducing the need for professional services.
Seasonal Peaks in Demand
Demand for photographic services is highly seasonal, with peak periods varying depending on specialty.
Industry size & Structure
The average photography studio operates out of a single location, employs 4-5 workers, and generates about $438,000 annually.
- The photography studio industry consists of about 8,800 firms that employ about 45,000 workers and generate $3.9 billion annually.
- The photography studio industry is concentrated at the top and fragmented at the bottom; the top four companies account for about 38% of industry revenue. The top 50 companies account for about 54% of industry revenue. Some freelance photographers work out of home studios.
- Large companies include Lifetouch (Olan Mills), Picture People, and North American Theatrical Photographers.
Industry Forecast
Photography Studios Industry Growth
Recent Developments
Mar 12, 2024 - Upward Trend in Wedding Costs
- The average cost of a wedding in the US increased by 3% to $30,119 in 2023 over 2022, with the photography and video category showing growth, according to The Wedding Report. This marks the third consecutive year of growth following a pandemic decline in 2020, when the average cost was $20,290. The report revealed that most of the growth in 2023 came from higher costs in categories such as wedding venue, beauty services, attire, and entertainment. The photography and video category showed higher expenses in almost all categories compared to 2022. Specifically, average costs rose for wedding photographers (5%), wedding albums or photo books (3.4%), prints and or enlargements (3.1%), and photo booths (2.6%). However, the expenses for engagement sessions remained mostly flat (-0.3%), while digital or photo CD/DVD only increased slightly (1%). The report was based on more than 30,000 data samples from people getting married.
- Consumer confidence levels fell in February 2024 after increasing for three consecutive months, according to data from The Conference Board. The Conference Board’s consumer confidence index fell to 106.7 in February 2024 from 110.9 in January 2024. According to Dana Peterson, Chief Economist at The Conference Board, “The decline in consumer confidence in February interrupted a three-month rise, reflecting persistent uncertainty about the US economy. The drop in confidence was broad-based, affecting all income groups except households earning less than $15,000 and those earning more than $125,000.” Peterson added that the decline in consumer confidence was largest in householders over 55 and those under 35. Plans to purchase homes, autos, and large appliances decreased slightly on a six-month basis.
- Inflation was reported as the top business problem for small business owners, selected by 23% of owners in a survey by the National Federation of Independent Business (NFIB). The NFIB’s Small Business Optimism Index fell in February 2024 to 89.4, marking the 26th consecutive month below the 50-year average of 98. According to NFIB Chief Economist Bill Dunkelberg, “While inflation pressures have eased since peaking in 2021, small business owners are still managing the elevated costs of higher prices and interest rates. The labor market has also eased slightly as small business owners are having an easier time attracting and retaining employees.” Small business owners are still encountering high job opening levels, with a seasonally adjusted 37% of owners reporting job openings they could not fill in the current period. Nearly 55% of owners reported making capital outlays in the past six months, with 35% spending on new equipment, 23% acquiring vehicles, and 15% improving or expanding facilities.
- Photography studios will have to monitor minimum wage changes, as 22 states increased their minimum wages in January 2024, according to USA Today. About half of the increases are automatic adjustments linked to inflation. States that raised their minimum wages in January 2024 include Hawaii ($14), Maryland ($15), Nebraska ($12), and Washington ($16.28). Several states are set to boost their minimum wage levels later this year, including Florida (up to $13 in September) and Nevada (up to $12 in July). According to the Economic Policy Institute, nearly 40 US cities and counties will increase their minimum wage rates above state levels at the start of the new year. The federal minimum wage is $7.25 an hour, and more than 20 states, primarily located in the South and the Midwest, use the federal minimum as their wage floor.
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