Soap & Toilet Preparation Manufacturers

Industry Profile Report

Dive Deep into the industry with a 25+ page industry report (pdf format) including the following chapters

Industry Overview Current Conditions, Industry Structure, How Firms Operate, Industry Trends, Credit Underwriting & Risks, and Industry Forecast.

Call Preparation Call Prep Questions, Industry Terms, and Weblinks.

Financial Insights Working Capital, Capital Financing, Business Valuation, and Financial Benchmarks.

Industry Profile Excerpts

Industry Overview

The 2,185 soap and toilet preparation manufacturers in the US produce soap, detergent, polish, surface active agents, leather finishing agents, toilet preparations, and other cleaning and personal care products. Consumer soap and toilet preparation products are typically sold through distributors and retailers, such as mass merchandisers, grocery stores, warehouse clubs, and drugstores. Commercial products are sold directly to large customers or through distributors and wholesalers to smaller customers.

Mature Markets

In the US, many categories within the soap and toilet preparation industry are classified as low growth and mature.

Variable Raw Materials Costs

The cost of raw materials can vary depending on global market conditions.

Industry size & Structure

The average soap and toilet preparation manufacturer operates out of a single location, employs about 48 workers, and generates about $37 million annually.

    • The soap and toilet preparation manufacturing industry includes about 2,185 companies that employ about 117,000 workers and generate $81 billion annually.
    • The industry is highly concentrated; the top 50 companies account for 76% of industry revenue.
    • Toilet preparation manufacturing accounts for about 45% of firms and 54% of industry revenue; soap and detergents manufacturing accounts for about 30% of firms and 29% of revenue; surfactant manufacturing accounts for about 5% of firms and 9% of revenue; and polish and other sanitation goods manufacturing accounts for 20% of firms and 8% of revenue.
    • Large companies with soap and toilet preparation manufacturing operations include Procter & Gamble, Colgate-Palmolive, Ecolab, and Clorox. Most large companies manufacture a variety of consumer and commercial products in addition to soaps and toilet preparations.
    • Large companies may generate a significant percentage of business from foreign countries.
    • The average American family washes about 300 loads of laundry per year, according to the EPA. Other sources estimate the average US household washes around 400-500 loads annually.
                                    Industry Forecast
                                    Soap & Toilet Preparation Manufacturers Industry Growth
                                    Source: Vertical IQ and Inforum

                                    Recent Developments

                                    Mar 27, 2024 - Price Gains Slowed in 2023
                                    • Employment by soap and toilet preparation manufacturers ticked up 1.1% in December compared to a year ago after falling nearly 2% in the previous annual comparison, according to the US Bureau of Labor Statistics. Average industry wages were $24.34 per hour in December, a 1% year-over-year decline and a drop of nearly $2 from their peak in July 2023. Producer prices for soap and toilet preparation manufacturers increased 3.4% in December year over year but rose more slowly in 2023 on the heels of more robust growth in 2021 and 2022, government figures show.
                                    • Cleanliness can have a positive effect on relationships with 60% of Americans reporting feeling more attracted to their partner when they take the initiative to clean their home, according to the American Cleaning Institute’s 2024 National Cleaning Survey. The ACI survey found that cleaning – or the lack of cleaning – and the state of our physical environment can play an important role in how Americans feel. According to the survey, conducted by Wakefield Research, 70% of Americans find that having a clean home gives them a sense of accomplishment, as well as enhancing one’s mood (66%), increasing productivity (63%), and decreasing stress and anxiety (60%). The survey released in March found that 80% of respondents said they or a member of their household engages in spring cleaning at least once a year, with 10% undertaking spring cleaning every other year.
                                    • The market for organic laundry detergents is projected to grow a compound annual growth rate (CAGR) of 9.9% between 2022 and 2027, outpacing that of the overall detergent market, according to market research firm Technavio. The size of the market for organic laundry detergents is estimated to increase by $3.9 billion over the forecast period. By comparison, the overall detergent market is estimated to grow at a CAGR of 5.85% between 2022 and 2027, with the market size forecast to increase by $31.5 billion, per Technavio. Consumer concern over the increasing generation of industrial waste is driving the growth of the market. Manufacturers of environmentally friendly organic detergents are also embracing eco-friendly packaging such as recycled plastic containers and recyclable, compostable cardboard boxes. North America is estimated to contribute 33% to the growth of the global detergent market during the forecast period.
                                    • In 2024, The Body Shop became the first global beauty brand with 100% vegan product formulations certified by The Vegan Society, according to a company press release. The global skincare and beauty brand in January said it achieved 100% vegan product formulations across all of its product ranges including skincare, body care, haircare, makeup, and fragrance. With more than one in 10 18-to-24-year-olds surveyed saying that 'vegan' is an important factor in their health and beauty purchasing decisions, the UK company is responding to growing customer demands. Demand for products formulated with sustainably and ethically sourced ingredients is challenging manufacturers of soap and toilet preparations to offer products that align with these values, Cosmetics Design reports. The vegan cosmetics industry is predicted to grow at a 6.31% compound annual growth rate between 2023 and 2028 and reach $24 billion by 2028, according to Persistence Market Research.
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