Soap & Toilet Preparation Manufacturers

Industry Profile Report

Dive Deep into the industry with a 25+ page industry report (pdf format) including the following chapters

Industry Overview Industry Structure, How Firms Opertate, Industry Trends, Credit Underwriting & Risks, and Industry Forecast.

Call Preparation Quarterly Insight, Call Prep Questions, Industry Terms, and Weblinks.

Financial Insights Working Capital, Capital Financing, Business Valuation, and Financial Benchmarks.

Industry Profile Excerpts

Industry Overview

The 2,100 soap and toilet preparation manufacturers in the US produce soap, detergent, polish, surface active agents, leather finishing agents, toilet preparations, and other cleaning and personal care products. Consumer soap and toilet preparation products are typically sold through distributors and retailers, such as mass merchandisers, grocery stores, warehouse clubs, and drugstores. Commercial products are sold directly to large customers or through distributors and wholesalers to smaller customers.

Mature Markets

In the US, many categories within the soap and toilet preparation industry are classified as low growth and mature.

Variability In Raw Materials Costs

The cost of raw materials can vary depending on global market conditions.

Industry size & Structure

The average soap and toilet preparation manufacturer operates out of a single location, employs about 52-53 workers, and generates $42 million annually.

    • The soap and toilet preparation manufacturing industry includes about 2,100 companies that employ about 110,800 workers and generate $89 billion annually.
    • The industry is highly concentrated; the top 50 companies account for 82% to 99% of industry revenue.
    • Toilet preparation manufacturing accounts for about 45% of firms and 54% of industry revenue; soap and detergents manufacturing accounts for about 30% of firms and 29% of revenue; surfactant manufacturing accounts for about 5% of firms and 9% of revenue; and polish and other sanitation good manufacturing accounts for 20% of firms and 8% of revenue.
    • Large companies with soap and toilet preparation manufacturing operations include Procter and Gamble, Colgate-Palmolive, Ecolab, and Clorox. Most large companies manufacture a variety of consumer and commercial products in addition to soaps and toilet preparations.
    • Large companies may generate a significant percentage of business from foreign countries.
    • The average American family washes about 300 loads of laundry per year, according to the EPA. Other sources estimate the average US household washes around 400-500 loads annually.
                                    Industry Forecast
                                    Soap & Toilet Preparation Manufacturers Industry Growth
                                    Source: Vertical IQ and Inforum

                                    Coronavirus Update

                                    Apr 22, 2022 - Shift to Greener Cleaning Containers
                                    • Sustainability is emerging as a top priority for consumers and manufacturers of cleaning products and toiletries. A recent poll of businesses by UK cleaning products manufacturer Robert Scott found key areas of focus for businesses surveyed include reducing plastic waste (75%), using products made from recycled materials (60%) and implementing more reusable products into cleaning regimes (55%). Businesses and consumers are looking to reduce their environmental impact by opting for reusable and sustainably manufactured products, while manufacturers are looking for ways to reduce plastic waste and build more sustainable supply chains, while controlling costs.
                                    • Environmentally conscious consumers increasingly are looking to swap liquid shampoos, conditioners, soaps, and detergents for bar products that use up to 98% less water and reduce plastic packaging and waste. Smaller and lighter in weight, bar products reduce transportation and storage costs along the supply chain. Solid shampoos are shedding their niche status as major manufacturers including L’Oreal-owned Garnier and Procter & Gamble, maker of the Spring & Vine line of shampoo bars, enter the market.
                                    • It’s time to spring clean and more Americans are, according to the American Cleaning Institute and Ipsos. In a February 2022 survey, 78% reported “spring cleaning” at least once per year, up almost 10% from the 2021 survey. 71% perform a thorough cleaning because they want a healthy home environment. Areas of focus include kitchens (64%), bedrooms (61%), and bathrooms (59%). Americans rated effectiveness (44%) as the most important factor when choosing cleaning products, followed by multi-purpose (18%) and cost (12%).
                                    • Demand for personal care products may increase as workplaces reopen or require workers to return. Workplace occupancy was at 42.8% for the week ending April 13, up from 24.8% for the week ending March 3, according to Kastle Systems. The Austin and Houston metropolitan areas had the highest occupancy at 62.4% and 56.3%, respectively. The San Jose metropolitan area trailed all others tracked at 31.8%. However, companies don’t appear to be requiring workers to return based on reduced covid cases.
                                    • The Food and Drug Administration is warning consumers and health care professionals about the dangers of hand sanitizer products containing methanol and benzene. Methanol can be toxic when absorbed through the skin or ingested and benzene is a known carcinogen. The FDA has seen an increase in hand sanitizer products that are labeled to contain ethanol but have tested positive for methanol contamination. State officials have reported adverse events related to methanol exposure including blindness, hospitalizations, and death following the ingestion of hand sanitizer products contaminated with methanol. Exposure to benezene can cause blood disorders, including leukemia.
                                    Get A Demo

                                    Vertical IQ’s Industry Intelligence Platform

                                    See for yourself why nearly 40,000 users trust Vertical IQ for their industry research and call preparation needs. Our easy-to-digest industry insights save call preparation time and help differentiate you from the competition.

                                    Build valuable, lasting relationships by having smarter conversations -
                                    check out Vertical IQ today.

                                    Request A Demo