Sports Training Services

Industry Profile Report

Dive Deep into the industry with a 25+ page industry report (pdf format) including the following chapters

Industry Overview Industry Structure, How Firms Opertate, Industry Trends, Credit Underwriting & Risks, and Industry Forecast.

Call Preparation Quarterly Insight, Call Prep Questions, Industry Terms, and Weblinks.

Financial Insights Working Capital, Capital Financing, Business Valuation, and Financial Benchmarks.

Industry Profile Excerpts

Industry Overview

The 16,800 sports training service providers in the US offer instruction in athletic activities The industry includes personal trainers, which operate independently from a sports facility. Firms may specialize in a particular sport or exercise, such as tennis or yoga, or provide general athletic training.

Competition From Alternative Providers

Sports training service providers compete with a variety of alternative sources, including fitness clubs, recreation centers, schools, other types of camps (academic, scouting), and videos (YouTube, DVDs).

Healthy Demand For Personal Trainers

The personal training industry continues to thrive as trainers target an increasingly diverse set of clients.

Industry size & Structure

The average sports training service provider operates out of a single location, employs 6-7 workers, and generates about $465,000 annually.

    • The sports training services industry consists of about 16,800 firms that employ about 115,700 workers and generate $7.8 billion annually.
    • The sports training services industry is fragmented; the top 50 companies account for 19% of industry revenue. In the nonprofit sector, the top 50 companies account for 30% of sector revenue.
    • Small, independent organizations account for the vast majority of the industry. Large organizations offer services through local chapters.
                                Industry Forecast
                                Sports Training Services Industry Growth
                                Source: Vertical IQ and Inforum

                                Coronavirus Update

                                Jun 15, 2022 - Industry may Benefit From Investment In Sports Teams
                                • A weakening economy and stock market have the very wealthy looking to add a stake in a sports team to their portfolios, according to Forbes Magazine. Sports bankers say that that interest in sports teams is hotter than it has been in a long time, in part because the asset class is not tied to the performance of stocks or the economy. A sports banker currently representing the buyers for two limited partner stakes in MLB teams tells Forbes: “Whether teams are making money or losing money doesn’t matter. My clients have money, and they feel owning a stake in a sports team is a safer bet than other investments right now.”
                                • The Senate blocked in mid-May a bill to provide $48 billion to restaurants, gyms and other small businesses hit particularly hard by the pandemic. The bill earmarked $2 billion for gyms and fitness facilities and $500 million for minor league sports teams that may have been sources of demand for training services. Many of the bill’s opponents cited its impact on the federal deficit and inflation. Advocates had argued that the additional funds were needed to prevent scores of debt-ridden small businesses from closing down.
                                • "Long COVID" may negatively affect demand for sports training as athletes struggle to recover. The definition of long COVID has not yet been set. Amesh Adalja, a senior scholar at the Johns Hopkins University Center for Health Security, uses the term to refer to people who have an episode of COVID-19 that wasn’t very severe – meaning they weren’t ICU patients – and are left with some deficiencies in their ability to perform their activities of daily life when compared to pre-infection. Long COVID also takes different forms, with a long list of symptoms that overlap with countless other maladies, making it difficult for medical experts to set a care plan. Sports training may be difficult or impossible for an extended period as a result of these issues.
                                • A return to sports and physical activity by those recovering from COVID may not be as simple as just waiting for a negative test, according to health care experts. There are still unknowns about possible long-term effects. Seventh- and eighth-grade girls from the Players Development Academy (PDA) in New Jersey, for example, said that getting back to “normal” was harder and slower than they ever imagined. “I just assumed I was going to be able to bounce back, but I tried one practice and, like, ended up, like, having to sit down in the middle of the field, and my coach had to, like, stop me because I just could not breathe, PDA player Jyvanna Harris said.
                                • Demand recovery may slow if the number of new COVID-19 cases continues increasing. New COVID-19 case rates increased in mid-June, with the seven-day rolling average increasing to roughly 106,000 on June 14, up from 85,630 on May 11 and 30,000 cases per day on April 8, according to a New York Times COVID-19 case tracker. Experts note that the American population has different vaccination rates, levels of previous exposure to the virus, and degrees of underlying health conditions, so the trajectory of new cases could vary. Analysts note that the data regarding new cases are getting less reliable as the public testing infrastructure continues to wind down and home test results are less likely to be reported to officials.
                                • A survey by the American Heart Association and the Mayo Clinic revealed that 15% of respondents gained 1-3 pounds; 34% gained 4-6 pounds; 26% gained 7-9 pounds; and 21% gained 10-20 pounds during COVID-19-related stay-at-home periods. Lack of exercise, stress eating, and extra alcohol consumption were the primary reasons for weight gain. Weight gain, which coined the term “the COVID-19,” creates demand for personal training services.
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