Sports Training Services
Industry Profile Report
Dive Deep into the industry with a 25+ page industry report (pdf format) including the following chapters
Industry Overview Current Conditions, Industry Structure, How Firms Operate, Industry Trends, Credit Underwriting & Risks, and Industry Forecast.
Call Preparation Call Prep Questions, Industry Terms, and Weblinks.
Financial Insights Working Capital, Capital Financing, Business Valuation, and Financial Benchmarks.
Industry Profile Excerpts
Industry Overview
The 17,500 sports training service providers in the US offer instruction in athletic activities. The industry includes personal trainers, which operate independently from a sports facility. Firms may specialize in a particular sport or exercise, such as tennis or yoga, or provide general athletic training.
Competition From Alternative Providers
Sports training service providers compete with a variety of alternative sources, including fitness clubs, recreation centers, schools, other types of camps (academic, scouting), and videos (YouTube, DVDs).
Industry size & Structure
The average sports training service provider operates out of a single location, employs 8-9 workers, and generates about $446,000 annually.
- The sports training services industry consists of about 17,500 firms that employ about 157,000 workers and generate $7.8 billion annually.
- The sports training services industry is fragmented; the top 50 companies account for 19% of industry revenue. In the nonprofit sector, the top 50 companies account for 30% of sector revenue.
- Small, independent organizations account for the vast majority of the industry. Large organizations offer services through local chapters.
Industry Forecast
Sports Training Services Industry Growth
Recent Developments
Apr 2, 2024 - Moderate Sales Growth Expected
- Sports training service sales are forecast to increase at a 5.17% compounded annual rate from 2022 to 2027, faster than the growth of the overall economy, according to Inforum and the Interindustry Economic Research Fund, Inc. Industry employment has rebounded from early 2020 lows and exceeded pre-pandemic levels in 2023, according to the US Bureau of Labor Statistics.
- Personal income, an indicator of demand for sports training, increased 0.3% month over month in February 2024 while consumer spending increased 0.8%, according to the US Commerce Department's Bureau of Economic Analysis (BEA). Real disposable personal income, what Americans make after adjusting for inflation and taxes, was unchanged during the period. The savings rate fell to 3.6% in February from 4.1% in January. That may suggest that consumers are continuing to spend down their excess savings, which may result in less spending in the future.
- There is a need for rehabilitative programs beyond physical therapy for people with chronic health conditions, according to Research from the University of Delaware’s College of Health Sciences. “After cardiac or pulmonary rehab, most people stop exercising or join a gym and try to exercise on their own, but usually that’s short-lived," said Brittany Overstreet, assistant professor of kinesiology and applied physiology. Training services serving people with chronic health conditions are likely to benefit from recognition of the need for support following physical therapy. The two biggest benefits from hiring a personal trainer are accountability and motivation, said Mary Wing, a certified personal trainer and performance coach with the fitness app Future. “Having someone there to motivate you and hold you accountable to show up and complete your workouts is huge,” said Wing.
- Dancers have a lot to gain from seeing themselves as and training like athletes, according to experts including Maria Haralambis, a dancer, dance teacher, Pilates instructor, and kinesiologist who is also known as The Dance Scientist. Many in the dance world are resistant to change, however, and confusion over whether dancers are athletes also goes both ways. “A lot of people in the sports performance and conditioning world don’t really respect dance,” says Present Tense Fitness co-owner Jason Harrison, a strength and conditioning coach who works with professional dancers from companies including New York City Ballet and the Dayton Contemporary Dance Company. All of the experts interviewed in late 2023 by Dance Magazine agreed that adding weight lifting into cross-training routines is one of the most important things dancers can do to increase longevity and reduce risk of injury.
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