Telemarketing Bureaus NAICS 561422

Jun 16, 2026 - The Average American Gets 20 Solicitation Calls Last Year

• According to the YouMail Robocall Index, Americans received approximately 52.5 billion robocalls in 2025, a slight 0.6% decline from 52.8 billion in 2024. Despite ongoing efforts to reduce unwanted calls, annual robocall volume remained above 50 billion, averaging roughly 20 calls per US adult during the year. While notifications and payment reminders declined significantly - falling more than 13% and nearly 20%, respectively - unwanted telemarketing and scam calls increased by about 15%. Together, telemarketing and scam calls accounted for approximately 57% of all robocalls in 2025, up from 49% in 2024, reinforcing their position as the largest segment of robocall activity. The shift highlights the growing prevalence of sales- and fraud-related calls even as overall robocall volumes remained relatively stable.
• Employment by telemarketing bureaus and contact centers fell 7.2% in March 2026 compared to a year ago, according to the Bureau of Labor Statistics, reflecting a sector under sustained regulatory pressure. New FCC rules require businesses to obtain consent on a seller-by-seller basis for telemarketing calls and texts, meaning consumers must explicitly agree to be contacted by each individual seller, with that consent logically connected to their original inquiry. This dismantled the "Lead Gen Loophole," through which websites had long supplied contact centers with large volumes of consumer data. With that pipeline disrupted, centers have been forced to scale back outbound operations or pivot to costlier in-house lead generation. The rule faced a court challenge and was temporarily struck down in early 2025, the regulatory trajectory leans to greater consumer protection - a trend that explains why the sector has shed jobs at a rate higher than the broader economy.

• In 2025, the Federal Trade Commission received more than 2.6 million robocall complaints, with nuisance calls rising in several parts of the country. The most common complaints involved debt relief offers, imposters, medical and prescription scams, energy or solar pitches, and home improvement services. On a per-capita basis, the five states with the highest number of Do Not Call Registry complaints were Arizona, Tennessee, Nevada, Illinois, and Florida, each recording roughly 900 to more than 1,000 complaints per 100,000 residents. While complaints increased this year, they remain well below peak levels seen in 2021, when reports totaled about five million. The FTC emphasized that the National Do Not Call Registry can reduce unwanted calls from legitimate telemarketers but is less effective against illegal scam operations, urging consumers to rely on call-blocking and call-labeling tools for additional protection.
• A new anti-spam law in Texas took effect September 1 that expanded the definition of, “telephone solicitation” to include text messages, image messages, and other forms of electronic communication. It is broadly applied to include any business who sends marketing communications to Texas residents or to telemarketing businesses based in the state. To adhere to the statute, telemarketers who wish to operate in Texas must register as a “telephone solicitor” with the Secretary of State and post a $10,000 bond. Consumers are empowered to sue telemarketers who either knowingly or unknowingly violate the law and can recover statutory damages from $500 to $10,000. Intentional violations for telemarketers have no statutory limit and companies can be sued multiple times.