Vertical IQ Heads Into 2022 with Innovative Product Changes, New Partner Collaborations

Raleigh-based Industry Intelligence firm builds on last year’s successes, poised for continued strategic growth in 2022.

Raleigh, N.C. – January 25, 2022 – Industry Intelligence leader Vertical IQ heads into 2022 with continued momentum and growth, propelled by unrivaled Industry Intelligence, innovative product enhancements, and new strategic partnerships.

“In today’s challenging business environment, sales readiness is more important than ever,” notes Vertical IQ CEO and cofounder Bobby Martin. “Companies continue to seek out effective tools to help their sales, marketing, and customer success professionals succeed. Vertical IQ is fulfilling that need, going above and beyond to empower people with the Industry Intelligence they need to win new deals and grow existing relationships.”  

Continued engagement and customer growth

Vertical IQ saw an increase in site usage in 2021, growing views by more than 65 percent and boosting active site users by nearly 35 percent. In addition, the firm grew new customer site creation by more than 145 percent from 2020 to 2021, with API calls reaching over 2.5 million, a year over year increase of more than 65 percent.

“These numbers show the value sales professionals place on actionable Industry Intelligence,” says CMO David Buffaloe. “Building on this momentum, the months ahead will include the rollout of new Vertical IQ product innovations and research as we continue to provide the Industry Intelligence sales professionals crave.”

Product enhancements informed by user needs

Based on feedback from existing users, market research, and strategic growth goals, Vertical IQ launched several highly anticipated product enhancements in 2021.

• A new Global Perspective chapter was added to applicable Industry Profiles.
• New Sector Profiles showcase a macro-level look at the major segments of the economy.
• Vertical IQ’s free Industry Profile Excerpts include several of Vertical IQ’s most popular sections. 
• A la carte Industry Profiles are now available for purchase for just $99 each. 

New Partner Collaborations

During 2021, industry leaders continued to seek out partnerships with Vertical IQ to provide convenient access to actionable and timely insights within the systems and applications their teams already use.

• Risk Management Association (RMA) added Vertical IQ’s Industry Intelligence to their eMentor platform.
• Banking software company Quest Analytics LLC engaged Vertical IQ to integrate Industry Intelligence into their CRM solution.
• Online finance training platform Corporate Finance Institute® (CFI) chose Vertical IQ as their source for integrated Industry Intelligence for their curriculum.
• Universal Accounting, which teaches CPAs and accountants how to build their companies, partnered with Vertical IQ to provide their users with discounted Vertical IQ access.

Strategic new hire to build on growth momentum

Moving into 2022, Vertical IQ also will continue to seek out innovative ways to put Industry Intelligence into the hands of sales, marketing, and customer success professionals. The recent hire of Paul Hock in the newly created role of vice president of strategic partnerships solidifies the company’s growth mindset, coupled with its customer service focus.

Visit www.verticaliq.com to learn more and request a demo. 

ABOUT VERTICAL IQ

Vertical IQ is a nationally recognized leader in Industry Intelligence. Successful sales, marketing, and customer success teams use Vertical IQ to better understand a prospect’s or customer’s business challenges before, during, and after meetings. Covering more than 530 distinct industries, 3,400 local economies, and more than 90 percent of the U.S. economy, Vertical IQ equips users with the confidence and credibility to make memorable first impressions and sustain enduring relationships. Learn more about how Readiness Wins at VerticalIQ.com.   

###