Why Business Bankers Should Adopt a Vertical Sales Model and How to Do It

Most business bankers are generalists who base their sales model on geography alone. However, business owners continually state that they prefer industry-specific guidance from their banker.

Download our white paper, Why Business Bankers Should Adopt a Vertical Sales Model and How to Do It, and learn the best way to incorporate Industry Specialization into your sales process using industry research tools. This simple solution that many of your competitors are overlooking offers an opportunity for bankers to produce differentiated sales results and deliver better customer service.

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