Our new eBook, Ace Your Sales and Marketing With Industry Intelligence, is available now! This eBook walks you through the ins and outs of developing effective Account-Based Marketing (ABM) and Account-Based Experience (ABX) strategies to grow relationships and win more business. This blog series, based on the eBook, details different aspects of this strategy – and how you can utilize Industry Intelligence to implement each successfully. This is the first entry in this four-part series.

Here at Vertical IQ, we often talk about the buyer’s journey: Our marketing, sales, and customer success teams use this process to navigate prospecting and relationship-building based on the buyer persona.

In our eBook, Ace Your Sales and Marketing With Industry Intelligence we share how Industry Intelligence can help with not only implementing effective Account-Based Marketing (ABM) and Account-Based Experience (ABX) best practices in order to achieve better results during this journey, but also with developing actionable strategies to put your teams in the best position to see success within their processes.

>> Download our new eBook, Ace Your Sales and Marketing With Industry Intelligence!

The first place an organization needs to focus on is market sizing and planning – a process every organization needs to implement in order to develop effective prospecting and retention strategies. So what is market sizing and planning, and why is it important? How can our eBook – and Vertical IQ in general – help you identify which markets are worth exploring and develop a plan to dive in?

The Importance of Market Sizing and Planning

Market sizing involves determining the number of prospects within a certain market who have the highest likelihood of purchasing your product or service. It is relied upon by businesses and organizations to determine approximately what their product is worth and which markets are best to target in order to get the most out of their product in terms of profit.

So what are the benefits to developing an effective market sizing and planning strategy?

    • You can paint a clear picture of the market on a macro scale – demographics, local economy, competitive analysis, and more – to give your teams a better starting point.
    • You can gain insight into the number of prospects available for you to target in a particular market, as well as the size of those companies and their competition in numbers.
    • You can prepare to equip your sales team with the tools and insights to target specific places and geographies, as well as personas of ideal clients, to maximize ROI and stay ahead of the competition.

Oftentimes, developing a market sizing and planning strategy can take up a good chunk of your time – which is where our eBook can step in to help.

The Industry Intelligence Difference

Ace Your Sales and Marketing With Industry Intelligence articulates how Vertical IQ helps eliminate the guesswork involved in developing a market sizing and planning strategy and how our platform offers industry-specific data and insights that will save you time, effort, and the headache. Platform features such as Local Economies and Sort & Target can lend an assist – and the eBook brings it all together on a larger scale to detail how Industry Intelligence can help you implement a coordinated ABM/ABX strategy and win more business as a result.

After all, the goal of an effective prospecting campaign is to build awareness, profit, and extend reach – things that come easier with market sizing solutions and planning already in place before the first touch with a prospect. Using insights from the eBook – and the Industry Intelligence difference it puts into practice – can help you identify and target the relationships that make the most sense for you, putting you in a better spot to position your product to a potential buyer and reach the right markets, wherever you are!

>> Check out the eBook, Ace Your Sales and Marketing With Industry Intelligence, to learn more about how Industry Intelligence can bolster your market sizing and planning, as well as your sales and marketing strategies as a whole, through ABM and ABX!

Image credit: Vertical IQ

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