API Capabilities
Seamless Integration
Industry Intelligence content at your team’s fingertips.
Data Where You Work
Surface key industry data in your preferred CRM, loan management, or sales enablement applications.
Highly Customizable
You choose which pieces of Industry Intelligence are most useful to your team.
Data Where You Work
Supercharge your team's technology tools by incorporating Industry Intelligence.
From sales and marketing to account and loan management, kick your team’s most-used third-party software applications into high gear when you use Vertical IQ’s API to put key industry information just a click away.
- Embed Vertical IQ content into compatible CRMs like Salesforce.com, Microsoft Dynamics, Quest Analytics, Accrue, Hubspot, and more.
- Incorporate insightful industry data into compatible loan systems like Abrigo and nCino.
- Easily integrate with our partners’ solutions, including S&P Global and RelPro.
- Develop automated presentations, sales training and diagnostic tools, custom marketing materials, internal apps, and intranets.
HIGHLY CUSTOMIZABLE
The exact industry insights you need, where you need them.
Forget one-size-fits-all. Our API capabilities allow you to choose the specific pieces of our Industry Intelligence you would like to incorporate into your team’s most-used business applications.
- Put Industry Intelligence at your team’s fingertips as a one-stop-shop in their most-used third-party tech tools.
- We give you the “keys to the kingdom” so you can pick and choose your preferred content from all Vertical IQ U.S. Sector and Industry Profiles (with additional content available in the future).
SIMPLE STAND-UP
Taking the hassle out of API integration.
The capabilities of an API might be mind-blowing, but we make sure that incorporating Industry Intelligence into your applications is headache-free for your IT team.
- Simply specify the technical administrators within your organization who should be given access to the Vertical IQ API.
- Each tech admin is assigned a unique security key, which is combined with an overall customer API key, allowing access to Vertical IQ’s industry content.
- As always, our customer success team will be there to help you along the way.
The Keys to Success
Open the door to streamlined Industry Intelligence integration.
Level-up your organization’s CRM, loan management, sales enablement tools, or business applications by incorporating Industry Intelligence exactly where your team needs it. Vertical IQ’s convenient API capabilities will not only save them time, it will help them win, grow, and retain more business.
Related Resources
Localized Industry Data
THE INSIDER KNOWLEDGE OF A LOCAL
Localized Industry Data gives you access to industry-specific local market data down to the metropolitan statistical area (MSA) and county level — precise industry insights that have previously been difficult to find in one place.
A CLOSER VANTAGE POINT
Zoom in on the economic undercurrents that impact an industry at the city or county level.
BE A LOCAL PARTNER
Provide business owners with the local insider knowledge and industry data they need to make informed business decisions.
NO MORE GOOGLING
Access time-saving, reliable industry insights at the local level, all in one convenient place.
MORE PRECISE INDUSTRY INSIGHTS
Focus on the Local Economics at Play
With industry-specific data on 300 metropolitan statistical areas (MSAs), plus more than 3,100 counties across the U.S., you can better assess lending or investing risks, as well as potential business growth opportunities.
- Get MSA- and county-level insights on each industry — like number of business locations, employment, and wages — with the ability to see trends in each geographic area.
- Business Locations data is updated quarterly and features up to 10 years of data, highlighting industry expansion or contraction from a local perspective.
- Population Growth data, which is closely tied to demand for many industries, is shown for each MSA/county, and is updated annually.
- Local Spending GDP data, updated annually, provides the best view of local spending, which is also closely linked to growth for many industries.
HAVE YOUR EAR TO THE GROUND
Offer Business Owners a Local Perspective
What are the local drivers that are influencing a business owner’s industry? Provide in-depth local insights and industry data that can truly move the needle for a business.
- Provide business owners with valuable details on the local economic landscape in which they are operating.
- Incorporate key local data points into your prospecting pitches and relationship management touchpoints to create more tailored solutions for business owners.
- Establish yourself as a trusted advisor and resource for local data that can help inform a business owner’s decisions about expansion or contraction.
TIMELY AND ACCURATE
An End to Aimless Internet Searches
Internet searches are not only time-consuming but they can also be out of date or, worse, inaccurate. Other industry data providers only provide data at the state level. Vertical IQ’s Localized Industry Data is a game changer.
- Take your industry research to an even deeper level, exploring the economic drivers at play in an industry in a particular city or county.
- Improve your efficiency — saving time and angst — while gathering critical data that can be leveraged for more targeted prospecting or shared with business owners as a value-add.
- Tap into reliable, accurate, timely industry data that can be incorporated confidently into business plans, credit documentation, investment opportunities, business proposals, and more.
KEEP IT LOCAL
Be in the know about the economic landscapeof any industry... just like a local.
The word on the street is Localized Industry Data enables you to quickly become an expert on the economic drivers that impact industries at the city or county level. Whether working with an HVAC contractor, plastics manufacturer, or veterinary clinic, you’ll have your finger on the pulse of their local area with easy-to-access, up-to-date industry data you can trust to make informed business decisions.
Related Resources
Sector Profiles
THE PERFECT COMPLEMENT TO OUR INDUSTRY PROFILES
Learn about the bigger picture of industry verticals in the U.S. with the robust macroeconomic industry insights found in our Sector Profiles.
SECTOR-SPECIFIC CHAPTERS
Get the big picture in chapters found only on our Sector Profiles.
SPEAK THEIR LANGUAGE
Talk the talk with Executive Talking Points that get the conversation started.
INFORMED BUSINESS STRATEGIES
Explore the broader landscape of your own sector or one you sell to.
CUSTOM CHAPTERS FOR TAILORED ADVICE
Sector-Specific Chapters
We’re taking macro-analysis to the next level with our expertly researched and compiled sector-specific chapters.
- Geographic Breakdown provides a state-by-state look at the number of businesses operating within that sector, including an interactive map.
- Technology Investment offers a deeper dive into the technologies that are vital to the sector's success.
- Sector Indicators & Drivers uses API technology to feed in a host of relevant charts and industry data points on business and industry trends for orders, shipments, inventory, and more.
RELATE TO C-SUITE LEADERS
Speak Their Language
The Executive Talking Points chapter of each Sector Profile breaks down key talking points and questions by C-suite role.
- Review top-level sector-focused issues and corresponding insights, as well as questions tailored to each business executive's role.
- Learn to speak knowledgeably when conversing with clients and prospects.
- Valuable to banks, tech firms, accountants, business advisors, startups -- really any company that works in the B2B space.
UNDERSTAND THE BIGGER PICTURE
Inform Your Business Strategies
With Sector Profiles for Construction, Healthcare, Manufacturing, and more, you have access to the macro-level insights you need to make smarter decisions for your business.
- Get a handle on industry sectors that might be prime prospecting targets for your business based on their ordering, inventory, and shipping data.
- Quickly get up to speed with targeted conversation-starter questions for C-suite executives.
- Learn about the competitive landscape within your state (or one you're considering for expansion) for your own industry sector.
GET THE BROADER PERSPECTIVE YOU NEED
Vertical IQ's Sector Profiles provide you a helpful 40,000-foot vantage point of your client's or prospect's industry...or your own!
The robust information within our Sector Profiles takes Vertical IQ’s Industry Intelligence to a higher level. Use it to boost your knowledge of key drivers impacting U.S. industries at the macro-level.
Related Resources
Global Perspective
WIDEN THE LENS FOR A GLOBAL PERSPECTIVE
Gain the data-driven knowledge to discuss global impacts within a business owner's industry, and advise them on the potential for international expansion.
EXPLORE THE GLOBAL LANDSCAPE
Learn critical information about industries with a large international presence.
PROVIDE SAGE GUIDANCE
Discuss global impacts within a business owner's industry to inform supply chain and expansion decisions.
INFORM BUSINESS DEVELOPMENT STRATEGIES
Examine industries ripe for international growth or headed for market contraction.
THE WORLD IS GETTING SMALLER
Explore the Global Landscape
Take a step onto the international stage. With Vertical IQ’s Global Perspective from Vertical IQ, you can learn about how industries such as manufacturing, wholesale, and others are performing globally.
- Examine a list of major global companies impacting the industry.
- Review insights into worldwide demand through import/export trends over the past several years.
- Analyze a breakdown of total imports and exports between the U.S. and other countries.
BECOME A MORE KNOWLEDGEABLE BUSINESS ADVISOR
Provide Sage Guidance to Clients
For most small business owners, knowledge is power. Become their go-to source for industry data-driven advice on international growth, as well as the potential liabilities of a global footprint.
- Offer industry insights into potential expansion opportunities your client is considering.
- Share information on how global supply chains could impact a client's business.
- Enjoy the same easy-to-digest format you've come to expect from Vertical IQ.
AN EVER-CHANGING GLOBAL LANDSCAPE
Inform Your Business Development Strategies
Gaining an understanding of how certain industries are faring within the world’s economy can benefit your clients, but it also can be valuable for your own organization.
- Discern which industries might be prime prospecting targets based on import/export data.
- Study how supply chain issues negatively impact certain industries to make more educated prospecting decisions.
THE WORLD AT YOUR FINGERTIPS
Add value, cultivate trust, and generate opportunities with Global Perspective.
Today, the world’s economies are more interconnected than ever. Use Global Perspective to understand imports and exports, as well as international supply chains, and be ready to add value before, during, and after prospect or client calls.
Industry News
NEWS YOU & YOUR CLIENT CAN USE
The articles in the Vertical IQ News section are timely and relevant, keeping you and your client informed of important current events.
STAY UP-TO-DATE
Boost your understanding of the latest trends and events occurring within an industry.
MORE TIMELY PRESENTATIONS
Incorporate current events into your presentations to showcase your industry expertise.
SHARE WITH CLIENTS
Print and share relevant articles in a specific industry with clients and prospects to stay in touch.
HAVE YOUR FINGER ON THE PULSE!
Stay Up-to-Date on Current Events
Having Industry Intelligence about a business niche means seeking out information on the latest industry news and trends occurring across the country and around the world. Our curated News section keeps you in the know.
- Find links to articles categorized by News, Analysis, Insights, or Regulatory topics.
- Includes articles from both national news organizations and local papers, as well as trade publications.
- Peruse the most recent news articles to learn about the latest happenings within the industry.
GRAB THEIR ATTENTION
Develop The Best Presentations
A personalized, more timely presentation is a better presentation. Incorporate an industry-specific news article or hot topic into your pitch deck, connect it to your solutions, and you’re sure to not only grab their attention but keep it!
- Take a screenshot of a news article and embed it into your slide deck or copy/paste the text (with proper attribution).
- Start a conversation about how this industry news relates to the client's or prospect's business.
BECOME A TRUSTED SOURCE FOR INDUSTRY NEWS
Share Industry Articles with Clients & Business Prospects
Busy industry professionals and small business owners don’t have time to cull through newspapers, magazines, or trade journals for news that is relevant to their industry. When you use the News section, this timely, shareable content is just a click away.
- Print a relevant article, highlight a pertinent point, staple your business card to it, and use it as a value-added leave-behind.
- Need a way to stay connected to a business prospect or reconnect with a client? Print an article and drop it in the mail with a note that you'll follow up to discuss the topic.
- Share an article across your social media to be seen as a thought leader and engage with clients and business prospects.
YOUR GO-TO SOURCE FOR INDUSTRY NEWS
Boost your Industry Intelligence by being mindful of the latest industry news.
The News section of each Industry Profile makes it quick and simple! Use industry-specific articles as conversation-starters, touchpoints, and more to build your reputation as a value-added advisor.
Mobile App
YOUR SMARTPHONE JUST GOT SMARTER
When you download our mobile app, you gain easy access to all Industry Profiles, each complete with the most popular chapters and a Big Picture video.
GETTING STARTED IS EASY
Download from the iPhone App Store or Google Play Store in a snap.
QUICKLY FIND AN INDUSTRY
The app’s user-friendly interface makes finding an industry simple.
BECOME INDUSTRY SAVVY IN MINUTES
An ideal sales call preparation solution for when you’re on the road or pressed for time.
DOWNLOAD THE FREE VERTICAL IQ APP
Getting started is easy.
You’re just three steps away from offering clients incredible industry insights and advice by downloading our easy-to-use Vertical IQ mobile app.
- Open the camera app on your Apple or Android smartphone.
- Focus the camera on the appropriate QR code by gently tapping the code on your phone’s screen.
- Follow the instructions on your phone to complete the app download and sign in. Voila!
THE POWER OF VERTICAL IQ... ON YOUR PHONE
Quickly Find an Industry.
The Vertical IQ app gives you access to all our Industry Profiles and easy-to-navigate search capabilities.
- Search by industry name, category, or NAICS/SIC code.
- Each Industry Profile features our most popular chapters plus a Big Picture video.
- Save your favorite industries for even quicker access.
THE IDEAL ON-THE-GO SOLUTION
Become Industry Savvy in Minutes.
We know that sometimes call preparation doesn’t happen until you’re in the client or prospect’s parking lot! With the Vertical IQ mobile app, you’ll sound like an industry expert even when you’re short on time.
- The Big Picture Video gives you a high-level industry overview in just 2 to 3 minutes.
- Be prepared with key facts and enhance your conversations using our popular Call Prep Questions.
- Learn about important industry trends and risks that affect how small businesses and firms operate.
- Get the latest details on working capital and capital financing.
INDUSTRY INTELLIGENCE TO-GO
Your smartphone-based solution for on-the-flysales call and meeting preparation when time is tight.
Vertical IQ’s mobile app is the anywhere, anytime way to access and consume Vertical IQ Industry Intelligence to win, grow, and retain more business.
Training Sessions
Training opportunities can now be found in our Resource Center under the "Training - Upcoming" section.
Industry Brief
ON-THE-GO INDUSTRY INTELLIGENCE
The Vertical IQ Industry Credit and Risk Brief is an easy-to-print industry resource that provides the information you need for business and sales call preparation and credit underwriting.
RISK RATING & METRICS
View the overall health of the industry with our proprietary Industry Risk Rating, then examine the latest metrics and underwriting.
QUESTIONS & ANSWERS
Start a better conversation using Call Prep Questions and Industry Risks, plus get an overview of the niche in the Industry Summary.
A CREDIT UNDERWRITING TIME-SAVER
Industry Risk Rating, Key Performance Indicators & Underwriting Considerations
Our team of seasoned credit experts does the heavy lifting for you with our proprietary Industry Risk Rating, plus Key Metrics and Underwriting Considerations that can impact credit decisions. It’s like having an experienced commercial lender always at your side!
- Industry Risk Ratings are formulated using artificial intelligence and an advanced algorithm based on key “sub-category” ratings, factoring in financial risk, exit rates, industry performance during downturns, barriers to entry, and the industry’s outlook.
- Key Metrics shines a light on the industry’s position within the overall economy.
- Underwriting Considerations provides guidance on issues that may warrant additional scrutiny.
HAVE BETTER CONVERSATIONS
Sales Call Preparation Questions, Industry Risk & Industry Summary
Get your client or prospect talking by initiating industry-focused conversations. Use the Call Prep Questions, and then discuss how Industry Risks and key issues from the Industry Summary are impacting their business.
- Three industry-specific Call Prep Questions will jump-start your tailored discussion.
- Industry Risks examines common industry challenges in the industry and provides links to more in-depth information if needed.
- The Industry Summary provides a concise overview of the size and structure of the business niche.
AN OBJECTIVE LOOK
Financial Comparision Toolkit
Where does your client or prospect stand in relation to other businesses in their industry? Our Financial Comparison Toolkit, a custom analytics calculator, helps you weigh the data.
- Input the numbers to compare your client’s key financial metrics to industry averages.
- Explore metrics like gross and operating profit margins, current ratios, and leverage.
- Add in your own comments or professional analysis and then download the industry data with just a click.
“BRIEF” DOESN’T MEAN CHINTZY
Get robust Industry Intelligence in a concise package with our Industry Credit and Risk Brief.
Every Industry Profile includes an easy-to-print Industry Brief for when time is tight, but you still need the very latest Industry Intelligence. It’s an efficient time-saver with the critical information you need at your fingertips to build trust and win deals.
Related Resources
Technology and Applications
INDUSTRY INTELLIGENCE, YOUR WAY
Whether you need to quickly generate an industry-focused presentation, or access Industry Intelligence on the road, we have a technology solution to meet your needs.
API INTEGRATION
Our API makes seamlessly pulling our Industry Intelligence into your company’s platforms or websites simple.
CUSTOMIZED CONTENT
Surface industry content into sales and marketing pieces, training materials, or credit documents with just one click.
MOBILE APPLICATION
Offers on-the-go access to all Industry Profiles, each with the 10 most popular chapters and a Big Picture video.
INTEGRATE VERTICAL IQ CONTENT WITH EASE
API Integration
Vertical IQ Data Access is an application programming interface (API) that allows customers to access specific content from Vertical IQ’s Industry Profiles directly within the systems where they already work.
- Pull Vertical IQ’s industry content into your company’s applications, such as Salesforce, or onto your intranet or website.
- Automate access to the most up-to-date content from Vertical IQ and be assured of continuity of access as new industry insights are available.
A PERSONALIZED EXPERIENCE
Customized Content
With just one click, take internal and external communication pieces to the next level when you incorporate Industry Intelligence.
- Effortlessly add the latest industry insights into sales and marketing pieces for clients or prospects.
- Improve business and sales training materials for employees when you merge with industry-focused content.
- Boost the caliber of credit documents by incorporating current industry data.
ON-THE-GO INDUSTRY INTELLIGENCE
Mobile Application
Offer clients industry-specific advice by downloading our easy-to-use Vertical IQ app today. You’ll gain access to condensed versions of all Vertical IQ Industry Profiles.
- Each mobile app profile comes with 10 of our most popular chapters plus a Big Picture video.
- Great for on-the-fly sales calls and meeting preparation when you are tight on time.
- Available for iPhone or Android.
INDUSTRY INTELLIGENCE MEETS HIGH-TECH
With Vertical IQ, you’ll get access to the technology solutions your team needs to succeed.
Customization and convenience are at your fingertips. Implement our Vertical IQ Data Access API and download our handy mobile app to save time and benefit from all of Vertical IQ’s capabilities. Contact us to learn more!
Industry Profile
ELEVATE YOUR EXPERTISE
Let us do the heavy lifting. Each Vertical IQ Industry Profile offers more than 30 pages of the latest industry research.
AN INSIGHTFUL SUMMARY
Look at the basic set-up of the industry, as well as risks and opportunities, both now and in the future.
KEY FINANCIALS
Understand how cash flows into and out of the typical business, benchmarks, ratios, and more.
PREPARE FOR YOUR SALES CALL
Maximize meetings with timely insights and intelligent questions, plus learn about standard banking solutions.
GET THE BIG PICTURE
Industry Overview
Vertical IQ’s in-depth synopsis of the industry arms you with the knowledge you need to have an in-depth conversation about your client’s business niche.
- Uncover the structure and competitive forces within the industry, then learn how firms earn revenue, manage their companies, and drive profits.
- Learn what factors negatively affect companies’ credit as well as business failure and merger rates.
- Get graphs of eight years of historical growth and a five-year forecast provided by the Interindustry Economic Research Fund.
CRUNCH THE NUMBERS
Financial & Banking Insights
Become your client’s de facto Chief Financial Officer. Offer valuable guidance informed by industry data using the financial and banking insights available in every Industry Profile.
- Understand how cash flows through a typical firm in the industry, along with potential cash management challenges.
- View examples of the equipment and capital expenditures required within the industry.
- Provide clients with business valuation figures, plus financial benchmarks such as ratios, income statements, and balance sheets.
- Explore commonly used banking solutions, as well as the frequency with which certain bank products are used in that industry.
MORE VALUABLE MEETINGS
Prep Sheets
You’ll learn more about your client and their potential needs when you speak their language. Our call planning resources will help you sound like an expert in just minutes!
- Stay on top of recent changes affecting the industry with Quarterly Insight, which is also available via email subscription per industry.
- Be prepared with key facts and tailored questions to help enhance conversations using our popular Prep Sheet and Prep Questions.
- Learn the correct lingo and definitions commonly used in the industry, plus watch a brief video overview.
- Save time with links to industry associations and publications to gain further knowledge and access other related Industry Profiles.
ACTIONABLE INSIGHTS
Time-saving Industry Profiles are your ticket to the Industry Intelligence you need to wow clients and prospects and close more deals.
Whether you’re a seasoned contributor to one business niche, a rookie generalist, or somewhere in the middle, Vertical IQ’s Industry Profiles are designed to give you the actionable content you need to win more deals and secure more business. Let’s get started today!
Resource Center
TIPS & TOOLS YOU CAN USE
The Resource Center is your library for Vertical IQ reference materials and educational videos.
HELPFUL HOW TO’S
Our array of short quick-start videos and guides will help jumpstart your Vertical IQ access.
INSIGHTFUL INTERVIEWS
Hear directly from small business owners and big company leaders in key niches to learn what matters most to them.
INFORMATIVE VIDEOS
Check out recordings of recent Vertical IQ webinars and learn about the latest best practices for using Vertical IQ.
LET’S GET THIS PARTY STARTED!
Getting Started with Vertical IQ
Whether you’re new to Vertical IQ or haven’t visited since we made recent enhancements, we have the information and tips to get up to speed quickly.
- Downloadable one-pagers offer frequently asked questions and answers, quick reference guides, and tips for downloading the mobile app.
- Short videos on the key features of Vertical IQ will get you up and running in a flash.
- Step-by-step user guides show you how to get more out of your Vertical IQ subscription.
FIRST-HAND ACCOUNTS
Business Owner Interviews
Our “Vertical Voice” interviews feature big or small business owners from key niches. In these short videos, owners share issues likely at the top of others’ minds when operating in their industry.
- Each easy-to-digest video is only around 5 minutes but packed with useful industry insights.
- Owners discuss the issues keeping them up at night, how their business operates, and more.
PRESS PLAY TO LEARN MORE
Helpful Videos & Events
Vertical IQ frequently hosts educational webinars for our users. We always record these helpful sessions, which you can rewatch in the Resource Center.
- Find insights about timely topics surrounding industry-specific Current Conditions.
- Learn about recent enhancements that have been made to Vertical IQ.
- Get tips and best practices on using Vertical IQ’s Industry Intelligence.
THE GUIDANCE YOU NEED TO SUCCEED
The Resource Center offers tips and tricks on maximizing your access to our Industry Intelligence.
Check out all of the Vertical IQ tools, videos, and reference guides available with just a click in our Resource Center. And if you can’t find an answer to your question, just let us know. We’re here to help!
Sort & Target
STAY FOCUSED
The Sort & Target feature lets you identify industries best-suited for your unique prospecting efforts.
CUSTOM REPORTS
Generate reports based on your chosen criteria and rank or filter your results.
OBJECTIVE RANKING
Make sales and marketing decisions based on the facts using our unbiased data.
NICHE PROSPECTING
Choose a niche based on data-driven prospecting and watch sales numbers rise.
LET THE NUMBERS TELL THE TALE
Custom Industry Ranking Reports
Select your criteria, and then, with the click of a button, create the customized report you need to inform your sales, marketing, and business development decisions. It’s easy to print or export.
- Choose your preferred report: Banking Product Usage Data, Financial Benchmark Data, Industry Forecast Data, Industry Demographics, or Industry Risk Rating.
- Display results in ascending or descending order, or use filters to fine-tune results.
- Select the number of results you want to display in your custom report.
APPLES-TO-APPLES COMPARISONS
Informed Decisions
With tighter budgets, you need to know where your time and efforts are best spent. Get the objective data you need to ensure you are a good steward of your resources.
- Allocate company resources more effectively based on objective data, not hunches.
- Determine which industries are your top prospects and which may be higher risk.
- Identify the industries that best fit your unique products and solutions.
EXPLORE TOP OPPORTUNITIES
Prospecting in your Niche
Intuition isn’t a safe prospecting strategy. Use the Sort & Target feature to identify high-potential industries based on your product offerings.
- Save time. Artificial intelligence can automatically sort relevant data points on hundreds of industries.
- No more surprises. With quantifiable data, you will know your prospect’s industry outlook.
- Apply your Sort & Target report results. Offer prospects the solutions-focused advice that business owners crave.
STAY FOCUSED
When you create custom reports with our Sort & Target feature, you ensure that your time and budget dollars are being well spent.
Time is money, so be certain your resources are focused on the right prospects. With Sort & Target, you can generate the customized reports you need to objectively inform decisions about where to focus your sales and marketing efforts. Hit your targets with Sort & Target!
Local Economies
KNOW THE ECONOMIC DRIVERS
Local Economies help you monitor and understand the economic forces affecting small businesses to medium-sized businesses’ success.
BUSINESS OWNERS WANT TO KNOW
Share valuable industry insights, whether they’re pondering expansion or preparing for potential business challenges.
FOCUSED COMMUNICATIONS
Incorporate industry data into conversations, presentations, or loan requests to create a customized message that resonates.
INFORMED PROSPECTING
You can leave generalists in your dust when you choose a niche informed by local economic expertise.
A USEFUL VALUE-ADD
Economic Data Business Owners Need
Help clients make more informed business decisions. Become their economic expert with data on more than 300 metropolitan statistical areas (MSAs), plus more than 3,100 counties across the US.
- The Quarterly National Economic Outlook provides insights from local economy experts, Local Market Monitor.
- The map view easily shows the relevant city/county and surrounding areas, or you can choose by state.
- Each Local Economy Profile includes an Overview, plus chapters on Population & Income, Employment, Residential Real Estate, Home & Rent Price Forecast, Local Business Dynamics, and Web Links.
- Print and share an individual chapter or the complete report on an MSA or county.
GET TO KNOW THE LOCALS
Targeted Meetings & Business Proposals
Incorporate Local Economy data into your business meetings and client conversations to get a handle on a client’s unique business environment, enabling you to create a highly customized sales pitch. Also, strengthen the validity of credit documents.
- Print and share Vertical IQ's Local Economies reports with clients considering new locations in other geographies to hone your conversations.
- Incorporate Local Economies content into presentations, newsletters, and blog posts.
- Boost your case for creditworthiness in loan requests and business valuations.
PURSUE LOCAL OPPORTUNITIES
Differentiated Niche Prospecting
Make the most of your sales pitch and prospecting efforts by selecting a high-potential niche based on geography. Then, showcase your knowledge of Local Economies to win them over.
- Focus your business development efforts by selecting a niche with growth potential based on the economic currents in your area.
- Print or email the latest economic insights to keep prospects up-to-date on the latest conditions.
- Offer the solutions-focused advice business owners crave, tailored to their industry and region.
LOCATION, LOCATION, LOCATION
Here is some neighborly advice: With Local Economies from Vertical IQ, you’ll gain access to the latest industry trends impacting businesses in your area.
While awareness of the nation’s economy is helpful, business owners must understand the undercurrents closer to home. Provide them with the latest Local Economic data from Vertical IQ and give them the knowledge they need to make more informed business decisions.
SalesKit
INDUSTRY INTELLIGENCE FOR YOUR SALES & MARKETING
The Vertical IQ SalesKit, available on every Industry Profile, enables you to quickly produce industry-focused communications that will speak to your prospect or client.
GET IN THE DOOR
Grab your prospect’s attention with letters or emails tailored to their business’s unique industry issues.
NURTURE THE CLIENT RELATIONSHIP
Share valuable industry-specific data and content on sales calls and in-touch points, and incorporate customized advice into business presentations.
STAY IN TOUCH
You can continue to pass along the latest industry insights in person or via email, boosting your value-added financial or business advisor status.
GRAB THEIR ATTENTION
Speak your Prospect's Language
If your sales objective is to get in the prospect’s door, create tailored prospecting materials incorporating Industry Intelligence. You’ll stand out among the sea of salespeople!
- Review a brief video with advice from sales experts who share proven techniques for opening prospects’ doors.
- Download an industry-specific sample call script, or use the prospecting letter/email template to showcase your industry expertise.
- Select a timely news article to print and share by mail or as a value-added leave-behind.
MORE EFFECTIVE CONVERSATIONS
Better Business Meetings & Sales Proposals
As you progress to meeting with your prospect, ensure your conversations incorporate Industry Intelligence to learn more about their business’s unique needs. This will enable you to create a highly customized sales pitch!
- Get video advice from sales experts on having more effective business meetings and boosting sales conversions.
- Print and share the Industry Snapshot, including relevant infographics and an overview, the Industry Profile, or the Financial Benchmark Summary with crucial industry statistics. Each makes an engaging conversation piece or useful leave-behind.
- Use the industry-specific presentation templates to ensure your next sales pitch or business proposal is focused on the prospect’s niche.
SHARING IS CARING
Maintain Ongoing Contact
Stay top-of-mind with your prospect or client by regularly providing them with valuable Industry Intelligence touchpoints. When you spotlight your expertise in their industry, they will naturally look to you for advice and solutions.
- Learn from our sales expert videos about ways to nurture client relationships using Industry Intelligence.
- Print or email the latest industry insights via our Quarterly Emails or Financial Benchmark Summary.
- Select a relevant news article to print and share with a note that you will call to discuss.
UP YOUR SALES & MARKETING GAME
Attention-grabbing prospect letters, engaging conversations, sales pitch-perfect proposals — using Industry Intelligence from Vertical IQ.
Choose your sales objective, and you’re off to the races! Build trust and win deals with our SalesKits’ expert videos, industry-focused communication templates, and value-added industry insights. Closing that next deal will be a cinch!
Related Resources
Financial Comparison Toolkit
MAKE MORE “CALCULATED” DECISIONS
The Financial Comparison Toolkit by Vertical IQ gives you and your client an objective look at their business finances in relation to industry competitors.
CUSTOM FIGURES
The interactive calculator allows you to input your client’s financials in five key areas.
UNBIASED INSIGHT
Clearly present a client’s standing against others in their industry, removing partiality concerns.
COMMENT, PRINT & SHARE
Add in your own custom analysis points, then print and share with just one click.
LET US DO THE MATH
Compare Clients to Industry Averages
Weigh key financial metrics for your client against industry averages by entering values into the Financial Comparison Toolkit’s interactive calculator.
- Available on every Industry Profile under the Credit Underwriting and Risks chapter
- Review industry averages for margins, ratios, and leverage.
- Input your client’s financial figures to clearly lay out how they stack up.
HOW DOES YOUR CLIENT STACK UP AGAINST BUSINESS COMPETITORS?
Get Objective Industry Insights
Not only do you want to know where your client stands in relation to business competitors within their vertical, they likely want to know too! Provide them with impartial calculations based on their business financials.
- How are they performing financially as compared to their competition?
- Are they taking advantage of opportunities based on their financial standing?
- Are there areas of concern where they may need to adjust assets, liabilities, or processes?
AN EASY-TO-SHARE VALUE-ADD
Print & Share Customized Analysis
Get a conversation going! By enumerating company challenges and business opportunities that are specific to your client’s industry, you provide them with the tailored business advice they need to succeed.
- Add in your own comments or analysis based on the industry-specific data custom calculations.
- Download the industry data with just a click. Print or incorporate it into your client presentation.
- Integrate your findings into client conversations or annual portfolio reviews.
A MULTI-FUNCTIONAL TOOLKIT
Better client advice. Better business lending decisions.
Available on every Industry Profile, the Financial Comparison Toolkit makes you a more informed expert on both your client’s niche and their unique financial situation. From business development and client relationship management to structuring deals and making lending decisions, this is a business tool you need in your arsenal!
Related Resources
Credit Underwriting & Risks
NOT JUST FOR CREDIT ANALYSTS
Use Credit Underwriting & Risk data to structure deals and make lending decisions, as well as for business development, portfolio management, and more.
RISK RATING & METRICS
Our proprietary Industry Risk Rating shows the overall health of the industry, while the latest metrics and ratios guide your credit decisions.
CREDIT TOOLKIT
How does your client stack up? Compare them to industry competitors and peers with our interactive Financial Comparison Toolkit.
RISK CONSIDERATIONS
Learn about the top challenges impacting your client’s industry — issues that could hit their bottom line.
IN-DEPTH ANALYSIS BY CREDIT EXPERTS
Industry Risk Ratings & Key Metrics
Vertical IQ’s team of seasoned credit experts does the heavy-lifting for you with our proprietary Industry Risk Rating, plus Key Metrics data that can impact credit decisions. It’s like having an experienced commercial lender always at your side!
- Industry Risk Ratings are formulated using artificial intelligence and an advanced algorithm based on key “sub-category” ratings.
- The rating factors in financial risks, exit rates, industry performance during downturns, barriers to entry, and the industry’s outlook.
- Key performance metrics and financial ratios shine a light on the industry’s position within the overall economy.
CRUNCH THE NUMBERS
Financial Comparison Toolkit
Where does your client or prospect stand in relation to other businesses in their industry? Our Financial Comparison Toolkit, a custom analytics calculator, helps you weigh the real data.
- Input the numbers to compare your client’s key financial metrics to industry averages.
- Explore metrics like gross and operating profit margins, current ratios, and leverage.
- Add in your own comments or analysis and then download the industry research data with just a click.
KNOW THE ISSUES
Underwriting Considerations & Risks
Every vertical has its own unique set of challenges. Know the important issues you should consider to make an informed credit decision or offer sound financial guidance.
- Underwriting Considerations examines distinct aspects of the niche that may warrant additional scrutiny.
- Get a big-picture look at the latest challenges that are impacting the vertical by reviewing the Industry Risks.
- In Company Risks, explore the hurdles that specific businesses within the industry must confront.
THE VALUE OF CREDIT INSIGHTS
Credit expertise is useful for more than just making loans.
Save time when making credit decisions, yes, but also gain in-depth analysis and crucial credit risk information to provide the tailored financial advice your clients need to succeed.
Related Resources
Prep Sheets
5 MINUTES WELL-SPENT
When time is tight, get the high-level Industry Intelligence you need to shine in your next prospect or client meeting.
FULLY UNDERSTAND THE SITUATION
Quickly learn about working capital management for the industry, as well as how the business niche is structured.
GET KEY INDUSTRY INSIGHTS
Read a quarterly summary of the industry’s latest updates, and understand the outlook for the coming years.
ASK BETTER QUESTIONS
Get them talking! Discover three relevant questions that will kick your client conversation into high gear.
UNDERSTAND THEIR CASH FLOW & STRUCTURE
Working Capital Management & Industry Structure
Provide tailored guidance to your prospect or client on how to maximize profits by understanding how a typical business within their industry operates.
- Learn how businesses in their niche commonly sell and invoice to generate revenue, as well as about typical collection and payment processes.
- Get examples of common cash management challenges that your client may face.
- Gain clarity on how the industry is structured including the number of businesses in the vertical, key players, and average revenue.
GET THE LATEST SCOOP
Quarterly Insight & Industry Forecast
Stay on top of the latest happenings within your client’s or prospect’s industry by reviewing the Quarterly Insight and Industry Forecast.
- Higher, lower, or flat: Learn how sales are trending within the industry and why.
- Get a brief overview of key trends and challenges occurring within the niche and discuss with your client how these shifts impact them.
- Understand the industry's outlook and determine how your client can capitalize on (or hedge against losses) in the years to come.
MEANINGFUL CONVERSATIONS
Call Prep Questions
Generic questions like, “How’s business?” don’t give you useful information about your client or their business. Our three industry-specific questions invite more in-depth, insightful client conversations.
- Tailor your conversation to show your client that you have taken the time to learn about their industry.
- Get to the heart of the matter by examining industry-specific challenges and trends the client may be facing.
- Become a thoughtful, consultative partner by offering solutions customized to their unique needs.
INDUSTRY INTELLIGENCE IN JUST 5 MINUTES!
Don’t have hours to spend researching your client’s industry? Our Prep Sheets help you sound like an industry insider in less than 5 minutes.
Related Resources
Capabilities
THE TOOLS YOU NEED TO SUCCEED
Gain access to Vertical IQ’s complete array of Industry Intelligence capabilities.
INDUSTRY PROFILE
Our signature Vertical IQ product is hundreds of Industry Profiles covering more than 97 percent of the businesses in the US economy. Each one contains over 30 pages of the latest Industry Intelligence.
Credit and Risk Brief
Get the high-value information needed for business and sales call preparation and credit underwriting situations concisely.
INDUSTRY NEWS
Stay in the know! Get curated, shareable, industry-specific data and news content from reputable news organizations and trade publications.
SALESKIT
Integrate Industry Intelligence into your sales enablement and marketing strategy by sharing tailored deliverables with business owners.
PREP SHEET
How do you prepare for a meeting in just five minutes? Our popular one-page Prep Sheets get you up to speed quickly.
CREDIT UNDERWRITING & RISKS
Whether you’re structuring deals, making lending decisions, managing client portfolios, or focusing on business development, our credit underwriting and risk data will apprise you of the credit landscape.
GLOBAL PERSPECTIVE
Get critical information about industries with a significant international presence to inform conversations about global impacts or international expansion.
SECTOR PROFILES
With Vertical IQ's Sector Profiles, you can widen the lens and get a broad macroeconomic look at the significant segments of the US economy.
LOCALIZED INDUSTRY DATA
Giving you access to industry-specific local market data at the metropolitan statistical area (MSA) and county level.
LOCAL ECONOMIES
Track local economic data and industry statistics in more than 300 MSAs and 3,100+ counties to focus business development efforts and better serve your customers.
SORT & TARGET
Rank and organize industries based on your chosen criteria to develop strategic marketing plans, hone prospect lists, and target diverse markets.
FINANCIAL COMPARISON TOOLKIT
Compare apples to apples. Get an objective perspective on your client’s business financials compared to their industry competitors and peers.
RESOURCE CENTER
Do you have a question or want additional information? Check out Vertical IQ's library of reference materials and educational videos.
TAKING IT TO THE NEXT LEVEL
Get even more out of Vertical IQ's Industry Intelligence with these additional capabilities.
MOBILE APP
Download our mobile app to access all Industry Profiles, each with the ten most popular chapters and a Big Picture video.
PERSONALIZATION
Save your favorite Industry Profiles for quick access, and make notes for future reference.
TRAINING & SERVICE
In addition to our online learning tools, the Vertical IQ team of trainers and customer service experts will help you every step of the way.
QUARTERLY EMAILS
Select as many industries as you wish to have focused quarterly updates and industry news sent directly to your inbox.
CUSTOM INTEGRATION
Our robust API can populate your customer relationship management (CRM) system, Intranet, business and marketing documents, or website.
SPEAK THEIR LANGUAGE
Become an industry insider with Vertical IQ'scomprehensive Industry Intelligence tools.
Take advantage of our Industry Profiles, Local Economies, and other helpful resources to gain the industry insights you need to close more deals and win more business. Let’s get started today!
Products
Get Ahead of the Pack with Vertical IQ
Whether you’re a seasoned professional dedicated to one niche, a small business advisor, a rookie generalist, or somewhere in the middle, Vertical IQ has an Industry Intelligence solution designed specifically for your needs.
Capabilities
From comprehensive Industry Profiles to 5-minute Prep Sheets, Local Economic data, and more — our Industry Intelligence tools arm you with the expertise you need to close more business deals and win more sales.
Industry List
With hundreds of Industry Profiles, we cover over 97 percent of the US economy and Canadian businesses. Each Industry Profile contains over 30 pages of the latest Industry Intelligence.
Technology/Applications
Our mobile app gives you Vertical IQ access on the go, and our robust API can populate your customer relationship management system, Intranet, marketing documents, or website.
Pricing
Choose from our individual Industry Profile purchase or a Vertical IQ full subscription. We have an option to fit your budget.
SAVE TIME. SAVE MONEY.
Add value to clients by incorporating Vertical IQ into your sales, marketing, and relationship management processes.
Let us do the heavy lifting of research and elevate your industry expertise with access to our no-frills industry platform. Contact us today to learn more!