Webinar Recap: Social Selling: Content to Conversations

When people hear the word “marketing,” they often think of print or TV…


Webinar Recap: 8 Keys to Remote Selling

I recently hosted a webinar with banking sales expert Jack Hubbard, chairman and…


Swap: Potential Benefits and Downsides to the Bank and Borrower

Guest post by David Nicholson, Owner of Credit Training Inc. For commercial…


Banking Sales Expert Shares Thoughts on Virtual Selling

Jack Hubbard is the chairman and chief experience officer at St. Meyer and…


Webinar Recap: Banking Strategies & Trends to Win, Grow & Retain More Business

In the first can’t-miss session of our Vertical IQ Spring 2021 Banking Webinar…


Why Aren’t Bankers Viewed as Advisors by Their SMB Clients?

Few businesses have made it through the past year completely unscathed. Whether it…


Personalize Your B2B Sales and Marketing with Industry Intelligence

If we learned one thing from the events of 2020, it’s that businesses must be agile…


Readiness Wins in 2021

Happy New Year, and welcome to 2021! While 2020 served up more than its share of…


Five Ingredients for Sales Success in 2021

By nearly anyone’s standards, 2020 was a doozy. The world struggled to manage a…


Boost Your Virtual Sales Results Using Industry Intelligence

The red lights are blinking, the sirens are blaring, the signs that say “Danger…


A Closer Look at Veteran-Owned Businesses

According to the most recent data from the U.S. Census Bureau’s Survey of Business…


Let the Shopping Season Begin: Internet, TV & Mail-Order Retailers

You know the big guys — Amazon, eBay, QVC, L.L. Bean — but there are a lot more…


How Banks and Bankers Can Prepare for An Impending Crisis

We may be in the lull before the storm. I really like to think optimistically, but…


I’d Like to Live in a Fisher-Price Town

2020 has been a year packed full of crazy, and this week’s elections are likely to…


Welcome to Prospectville

September saw NFL and college football starting to come back to life, bringing a…


How Supply Chains Have Been Affected by COVID-19

In addition to millions of people becoming ill, the COVID-19 pandemic has had…


Jobless Claims Remain Steady, Though Elevated

The latest jobs report from the Department of Labor (DOL) showed that for the week…


August Retail Sales: Are the Winners and Losers Starting to Plateau?

The Census Bureau released the Advance Monthly Sales for Retail and Food Services,…


4 Ways to Use Industry Intelligence to Grow Your Accounting Firm

Remember those commercials for Reese’s Peanut Butter Cups where the actors would…


Sharing is Caring: Use Industry Intelligence to Take Less and Give More

This is the fifth and final post in a series of five blog posts about how to create…


When Success Requires Shape-Shifting: Lakeland Bank’s Story

Sitting outside on my deck this morning, I caught sight of a small lizard zooming…


How Industry Intelligence Helps Build Better Marketing Initiatives

You’ve heard of industry information, industry insights, and industry research, but…


Add Value to SBDC Client Meetings with Industry Intelligence

As a small business development center (SBDC) counselor, you see a wide range of…


Making More Informed Recommendations with Industry Intelligence

This is the second in a series of five blog posts about how to create and implement…


Using a Strategic Mindset to Build Trust with Clients and Prospects

This is the first in a series of five blog posts about how to create and implement…


The Secret to Sales Success in a Down Economy

Written by Tony Cole, founder and Chief Learning Officer of Anthony Cole Training…


Webinar for Accounting Marketers: Using Industry Intelligence to Grow Your Firm

Across many industries, marketers are consistently asked to do more with less.…


Reopening Realities: What Will Sales Calls Look Like in This “New Normal”?

I’ve talked to a lot of Vertical IQ customers lately about what meeting with…


Using the 10-Second Rule to Improve Your Client Meetings

You’ve heard of the 5-second rule, whereby food that has been dropped may be eaten…


When Life Gets Crazy, Get Specific

In the midst of chaotic times such as these, my mind turns to messaging. Sounds…


Honing the Human Element

We’ve all heard the phrase, “I’m only human.” There was even a hit song from ‘80s…


Hit the Mark with These Arrows in Your Quiver of Prospecting Tools

As a client success manager, I love talking with people about ways to get the most…